Sold by: GapMaps
Deployed on AWS
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
Overview
Overview
GapMaps Demographics Data for USA - Sample
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential which allows you to:
- better understand your customers
- identify optimal locations to expand your retail footprint
- define sales territories for franchisees
- run targeted marketing campaigns.
The sample demographics data for USA contains Census 2020, current year estimates and 5 year projections for selected metrics at Census block level including:
- Population: Age (5 Year Cohorts), Sex, Age by Sex, Hispanic Origin, Race, Race By Hispanic Origin, Household Type (Family, Non Family), Group Quarters Population, Marital Status, Educational Attainment
- Non Resident Population (overnight tourists): Annual/Quarterly Total, By Travel Reason (Business, Leisure, Migrant Workers), Leisure Travel by Accommodations (hotel, vacation home/2nd home, staying with friends/family, camping, RV)
- Labour Force: labor Force Status, Labor Force Status By Sex, Travel Time to work, Work At Home, Time Leaving for work, Means of Transportation to Work , Occupation, Employment by Industry, Employment by Establishment Type
- Households: Households By Type, Family Household Structure, Households by Size, Households By Age of Householder, Vehicles available, Vehicles available by Tenure, Language and Linguistic Isolation.
- Income: Median By Household Type, Average By Household Type Per Capita, Households By Income, Family Households by Income, Household Income by Median Hhld Age.
- Dwellings: Occupancy Status, Vacant Dwellings by Reason, Value of Owner-Occupied Dwellings, Rent, Units in Structure, Year of Construction
- Daytime Demographics: Business Establishments, Business Employees, Daytime Population, Company Headquarters, Establishments by Major Industry, Employees by Major Industry
- Consumer Expenditures: Detailed Product Expenditures, Merchandise Line Potential, Summary Level, Retail/Non-Retail Expenditures
- Retail Potential & Gap: Retail Potential by Detailed Store Type, Retail Sales by Detailed Store Type, Retail Gap by Detailed Store Type
- Environmental: Environmental Risks (10 categories), Topography, Air Quality, Climate (Temperature and Precipitation)
- Crime Risk: Risk Indexes and projections (Total, Personal, Property). Includes detailed crime indexes like murder and motor vehicle theft and summary indexes of crimes against persons, crimes against property and overall crime risk.
- Panorama Segmentation (USA only): consists of 68 segment groupings defined by pairing AGS neighborhood demographics with consumer attitudes and behaviour insights from GfK MRI survey
- Panorama CanAm Segmentation: segmentation groupings across both the USA and Canada (99 segments, 26 groups)
USA Demographics data is sourced from Applied Geographic Solutions (AGS). Data supplied at census block level.
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com >.
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This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing is a free sample with one pricing dimension: Product Access (Units). You subscribe at no cost, and the single dimension grants access to the sample dataset. There are no tiers, usage add-ons, or instance sizes to compare. Because it is a sample, pricing does not scale with volume or usage. The dataset covers USA demographic data such as census metrics, worker population, consuming class, and retail spend estimates. Subscribing gives you access to review the data structure before considering a paid product.
Top-of-mind questions for buyers
It grants subscriber access to the free USA demographics sample dataset. One subscription unlocks the sample so you can review its structure and contents. It is not metered by volume, users, or usage. Access lets you evaluate the data before considering a paid product.
The sample covers USA demographic estimates drawn from census metrics. This includes population by age, sex, race, and marital status, plus labour force, households, income, and dwellings. It also reflects worker daytime populations, consuming class estimates, and retail spend data at small grid levels.
No. This is a free listing with a single access dimension. Cost does not scale with the number of records queried, users, or data volume. There are no tiers or usage add-ons. Access remains free for the duration of your subscription to the sample.
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Refunds are not offered on this product. For questions or concerns, contact aws_support@gapmaps.com .
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Demographics - USA Sample Data | Last 1 revisions | All future revisions | Not included | Not included |
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