GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential which allows you to:
better understand your customers
identify optimal locations to expand your retail footprint
define sales territories for franchisees
run targeted marketing campaigns.
The premium demographics data for Canada contains current year estimates for selected metrics at Census block level including:
Population: Age (5 Year Cohorts), Sex, Age by Sex (5 Year Cohorts), Visible minority population, Mother Tongue, Language spoken at home, Ethnic origin, Group Quarters Population, Marital Status, Citizenship and immigration status, Educational Attainment
Labour Force: Employment Status, Employment by Industry, Employment by occupation, Means of transportation to work, Time Leaving for work, Means of Transportation to Work, Travel time to work, Time leaving for work
Households: Type of household (family / non-family), Household size, Age of householder, Mover status (1 and 5 year)
Income: Aggregate, average, and median household and personal income, Households by income (13 groups), Persons 15+ by income (12 groups), Average and aggregate disposable income.
Dwellings: Occupancy Status, Tenure, Condominium status, Units in Structure, Year structure built, Average rent, Average value of owner-occupied housing
Household Wealth: Assets (17 categories, value and number of households), Debts (10 categories, value and number of households), Net Worth
Crime Risk: Risk Indexes and projections (Total, Personal, Property). Includes detailed crime indexes like murder and motor vehicle theft and summary indexes of crimes against persons, crimes against property and overall crime risk.
Panorama CanAm Segmentation: segmentation groupings across both the USA and Canada (99 segments, 26 groups)
Canada Demographics data is sourced from Applied Geographic Solutions (AGS). Data supplied at census block level.
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com>.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single contract-based pricing dimension called Product Access (Units). You subscribe to gain access to the premium Canada demographics dataset for the length of your contract term. There are no separate tiers, instance sizes, or usage add-ons to choose between. Pricing is tied to the units of product access you commit to under the contract, rather than metered usage or per-record charges. You get access to the full dataset covered by the subscription, delivered through the AWS Data Exchange and billed to your AWS account.
Top-of-mind questions for buyers
What does one unit of Product Access give me?
One unit grants subscription access to the premium Canada demographics dataset for your contract term. Access covers the dataset delivered through the AWS Data Exchange, billed to your AWS account. Units reflect the access you commit to, not metered queries or per-record downloads.
What demographic data does the Canada premium dataset include?
The Canada dataset covers 2020 Census metrics and current estimates on population by age, sex, race, and marital status, plus labour force, households, income, dwellings, consumer expenditures, daytime demographics, retail potential, and environmental and crime risk. The North American data comes through a partner supplying over 40,000 attributes.
Does my cost change based on how much data I query or download?
No. This is a contract subscription tied to the units of Product Access you commit to. Cost does not vary with query volume, records pulled, or download frequency. You pay a fixed commitment for access across the contract term, with no metered usage charges.
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Refunds are not offered on this product. For questions or concerns, contact aws_support@gapmaps.com.
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GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
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