Measurement data, marketing analytics and engagement tools

Appsflyer  is our preferred platform for mobile attribution and marketing measurement, which helps us gauge and consider whether our marketing plans and sales processes are yielding the required results. It helps us identify the strengths and weaknesses in our marketing process and convert our leads into actual clients, therefore marketing our company better.

One example of how we have used Appsflyer  to improve our marketing experience and sales process is during promotional events where we provide discounted materials to attract new clients. Those campaigns may run through social media, our website, or even one-on-one events. In cases of social media or websites, we need to measure the number of clients we have talked to and the number of clients who have enrolled in our products. Marketing measurement comes in at this point, and Appsflyer helps us gauge various metrics and conversions to determine whether the marketing and sales process was a success.

Appsflyer helps with fraud control, enabling us to detect and pinpoint the accurate customers who enrolled, mitigating the issues of fraud or fake enrollments, and providing us with a reliable and accurate customer base to hold to account in our organization.

Appsflyer offers a number of features, one of which is scalability. It is acceptable and easy to adapt across every organization, allowing you to scale up based on your users and whatever you are measuring. You can start on a single package and move further based on your needs and users. Additionally, Appsflyer is affordable, allowing organizations with limited budgets to acquire and use it extensively without problems in payment or renewal of licenses. Furthermore, Appsflyer forms the basis or the single source of truth for metrics and analytics we rely on, eliminating fragmented approaches caused by different measurement platforms.

Scalability has helped our organization grow and evolve as we add more clients and our customer base expands. If Appsflyer couldn't scale up as our customer base rises, it would lose its importance. However, scalability is one area where Appsflyer excels, and it has consistently met our needs as our customer base and users who rely on it for their tasks grow. Regarding features, the user interface is smooth and uncomplicated, producing accurate and digestible insights and metrics.

Appsflyer has positively impacted our organization by allowing us to perfect our marketing ideals informed by the analytics and metrics derived from it. We have seen growth in our revenue, directly attributed to our expanding customer base, which is due to the measurement analytics and mobile attribution provided by Appsflyer. We effectively convert leads into real-time clients, resulting in increased revenue and portfolio growth. One specific metric I can share related to our revenue and customer base growth is the time taken to grow our customer base. Previously, converting a client or completing a marketing process took a considerable amount of time, sometimes dragging on for almost a year. Now, with Appsflyer as our measurement platform, we can detect weaknesses in our marketing process and rectify them timely, significantly reducing the time taken to onboard new clients. In a month, we can add more clients than before.

One area where Appsflyer can improve is suitability for small businesses. Effectively using Appsflyer typically requires a stable customer base, better suited for mid-sized to large enterprises, which can lock out small businesses from usage. Additionally, there is a steep learning curve because Appsflyer is quite a tech-savvy platform, necessitating employee training to adapt to this new technology. While this takes time, the challenge dissipates, and finding ways to ensure maximum adoption could improve usability.

I have been using Appsflyer for a period of about four years.

Appsflyer is stable.

Appsflyer's scalability is secure, depending on the users and organization size. The scaling process is smooth, and I can confidently say it is easily scalable.

Customer support is reliable and easy to reach, always ready to help clients when they are in need or stuck while using the platform.

We did not use another solution before; this is our first platform.

My experience with pricing, setup cost, and licensing is smooth. Pricing is based on the package we subscribe to, and the setup cost and licensing depend on the number of users we have. Overall, the experience is straightforward and not intricate, making it straightforward.

We have seen a return on investment, particularly in time saved. Without sufficient foresight into our marketing abilities, we previously lagged behind. However, with Appsflyer, we can review our marketing efforts on a daily or weekly basis to identify shortcomings, allowing us to save time and market our company more effectively, thereby gaining customers accurately.

Appsflyer is affordable, and if you want to gain an edge in your marketing processes, then this platform is essential. It helps measure and provides insights into how well you attract new customers and perform in marketing and sales processes. It ensures that you can effectively market your company.

We did not evaluate another solution before choosing Appsflyer.

I would rate Appsflyer an eight out of ten because, as I have explained, Appsflyer is a phenomenal platform that provides benefits in a much faster time. It streamlines the marketing process and allows for the development of innovative tactics. Without those metrics, we lack insight or foresight into our marketing efforts. Appsflyer provides an edge, enabling us to review our processes, identify weaknesses, and rectify them, making us sharper in marketing and brand growth.

Regarding Appsflyer's governance and security, I find it stable. It is a platform that manages our data and customer data well, being resistant to cyber threats, which makes it secure and easy to execute and govern.

Based on the output we receive, I can say that the accuracy and reliability of Appsflyer's outputs are impressive. The data and reports are straightforward and easy to comprehend, curated from real-time data that can be relied upon, making it accurate and dependable. My overall rating for this product is eight out of ten.

My main use case for Appsflyer  is for marketing purposes to track user installs for different campaigns from our iOS and Android mobile applications.

Currently, I mainly use Appsflyer  to get users' conversions in my mobile apps, and then I send those conversion details to Reddit and Facebook.

I am currently using Appsflyer to resend events over third parties such as Facebook and Reddit, and to better track conversion events.

I believe that Appsflyer's best feature is integrations. It is probably the tool that has the most integrations when it comes to marketing campaigns and conversion tracking. You can find integrations for Facebook, Reddit, Segment , Mixpanel , and many others.

Appsflyer has positively impacted my organization by helping me quickly integrate with Facebook and Reddit without having to write a bunch of APIs or having to install the Facebook SDK into my mobile apps.

I think setting up or managing these integrations with Appsflyer is not straightforward most of the time. The documentation provided by Appsflyer is useful, but it is always difficult to test things in development. Integration is not always straightforward because there are many moving parts.

I think Appsflyer can be improved by enhancing the UI on the website, and especially the UI and UX, because it is confusing finding things. The dashboard is confusing as well, and finding events is difficult. I would say the first priority would be to improve the UX to make the whole experience easier.

The only other thing is to have a lower price tier for companies that only need to use integration and do not care about the dashboard or other features in Appsflyer.

Appsflyer's customer support is great.

I would rate Appsflyer's customer support a nine.

As of now, I have not measured the return on investments for Appsflyer. Initially, it was high because I used it for various things. Currently, it would be low because I am using it for integrations.

It is difficult to predict the price for Appsflyer as it is based on conversions. It is also expensive.

My advice to others looking into using Appsflyer is to pay attention to the pricing and make sure you can scale their price by paying more as your conversions increase because it can get expensive. I give this review an overall rating of seven.

My main use case for Appsflyer  is mobile attribution and marketing analysis. We have used Appsflyer  for one of our Android applications, where we use it for marketing ads and analytics and for running campaigns for performance and install and re-engagement types.

The biggest advantage of Appsflyer is its accurate attribution and comprehensive analytics. Its analytics compatibility is excellent in the market, and it has been referred by some of our colleagues. We found that its analytics capability is very strong.

Accurate attribution and comprehensive analytics are valuable to us because attribution shows which types of ads we are campaigning with and which types of ads perform better. From that perspective, analytics is quite impressive and its capability is excellent.

Appsflyer provides a strong ROI for our company and our application, which helps both our marketing team and product team. It has increased the number of installs due to better campaigning, and this increase was based on the results we were receiving. We have better analytics, which enables us to make better decisions and increase installs.

An area of improvement for Appsflyer is the large number of reports and dashboards. We believe that summarizing those reports and configuration options would be better for new users.

I have been using Appsflyer for around two plus years.

My advice to others looking into using Appsflyer is to easily check the dashboard and variety for better analytics and comprehensive dashboards. However, you will not find everything easily, and you have to look at documentation first before starting to use the analytics capabilities.

If someone asks me for an analytics and attribution platform, I will refer Appsflyer because it is a good solution. I would rate this product a 9 out of 10.

I primarily use Appsflyer  for mobile attribution and tracking marketing analytics data. Advertising campaign data is tracked with Appsflyer , the user journey is monitored, and it is determined which ad source—Facebook, Meta, or Google—drives the most app installations, in-app reviews, and in-app revenue. Appsflyer is used for user journey tracking and advertisement campaign tracking.

For fraud detection, when running an advertisement campaign on social media platforms, fake bots or fake app installs can occur and drive down ROI. Appsflyer automatically detects those fraudulent installs and cleans up the marketing data.

Appsflyer's in-app analytics feature is valuable, allowing measurement of ongoing user behavior and downstream events such as account creation, purchases, and subscriptions. The fraud detection automatically blocks any fake app installs or bot app installs.

Appsflyer also has great deep linking features, generating smart and contextual links that send users from ads or emails directly to specific in-app pages.

Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost. Specific details about the outcomes and metrics are with the marketing team, but Appsflyer has greatly improved ROI.

Appsflyer could improve its documentation so that developers can implement it better. Additionally, the analytics dashboard could be more modernized to better understand the user data that is collected.

I have used Appsflyer for over two years since the Appsflyer SDK was implemented in the applications.

Appsflyer is stable.

Appsflyer is scalable, and there are no problems with scalability. It can handle any amount of traffic.

Appsflyer's customer support is good. Others considering Appsflyer can try it out as it is simple to integrate and the customer support is strong, making it easy to set up and get running to track user journey.

No other options were evaluated, and Appsflyer was the only solution used.

There are no improvements needed with the deployment method or setup experience.

The organization is a customer of Appsflyer.

Appsflyer saves money by providing greater ROI. Fewer employees are needed because the system does not need to be built from the ground up, and a ready-to-use solution is provided by Appsflyer, making it a great product.

Details about pricing, setup cost, and licensing are handled by the marketing team and are not available for specific commentary.

No other options were evaluated, and Appsflyer was the only solution used.

Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost. This review received an overall rating of 8.

I am using Appsflyer  in one of my projects to track user events and to track the installation on devices for generating campaigns. We are using it for generating the stream-specific deep links.

When a user has signed up and clicked on the sign-up button, I generate an event by triggering it on Appsflyer  so that I can track whether the user has clicked on the sign-up button and whether they completed the sign-up or not. For deep linking, we are providing generated links so that the user can click on them. I have worked on a food application and have integrated Appsflyer on that project.

The dashboard and real-time analytics are the main reasons I use Appsflyer when I am tracking order conversions. The dashboard is simple and robust, and we can easily use it.

It has impacted us very positively in terms of converting our users to generate revenue, specifically by encouraging users to complete the order on the basis of tracking events.

I have been using Appsflyer for two years and five months.

Appsflyer has integration SDKs that are very easy to integrate because they have provided proper documentation on how to use the SDK and how we can generate or trigger the events and how we can generate deep links. All of the documentation is thorough and well-structured.