Sold by: Qualtrics LLC
Deployed on AWS
Qualtrics (XM) helps brands continually assess the quality of their four core experiences-customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.
4.3
Overview
Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business-customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)-the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit <www.qualtrics.com >.
Our product suite helps businesses optimize and exceed expectations:
- EDGE: Accelerate speed to insights from weeks to minutes through access to verified Consumer, B2B, and synthetic audiences.
- Customer Experience (CX): Decrease churn, increase customer lifetime value, and reduce cost to serve.
- Employee Experience (EX): Attract and retain talent, increase engagement, and improve productivity.
- XM Discover: XM Discover (formerly Clarabridge) is the industry-leading solution for customer-experience-based text analytics. Discover's NLU-backed text analytics provides organizations greater insight into customers' top complaints, sentiment, effort, and emotion.
For custom pricing, EULA, professional services, or a private contract, buyers must contact dmeyer@qualtrics.com .
Highlights
- XiD: With XiD, you can continuously update profiles with experience, operational, and behavioral data across touch points, channels, and time to truly understand preferences and experiences at the individual and aggregate level.
- Experience Journeys: Pinpoint hotspots and key drivers at critical moments in the journey, in aggregate and in each segment or cohort.
- Services: Our Qualtrics customer success and services teams, along with the industry's largest partner ecosystem, are dedicated to bringing you technology and thought leadership together into program roadmaps and service offerings designed for you
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/36 months |
|---|---|---|
Qualtrics | Qualtrics ExperienceID for XM | $1,000,000.00 |
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Vendor support
Qualtrics is committed to your success. Please visit our website or contact us at aws-mp-sales@qualtrics.com with any questions. Please visit https://www.qualtrics.com/ or contact aws-mp-sales@qualtrics.com for more information.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
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Customer service
Cost effectiveness
Positive reviews
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Negative reviews
AI generated from product descriptions
Customer Data Integration
Continuously update individual profiles with experience, operational, and behavioral data across multiple touchpoints, channels, and time periods to enable comprehensive understanding at individual and aggregate levels.
Journey Analytics
Identify hotspots and key drivers at critical moments throughout customer journeys, with analysis capabilities at aggregate level and across specific segments or cohorts.
Natural Language Understanding
Leverage NLU-backed text analytics to extract insights from customer feedback including top complaints, sentiment analysis, effort metrics, and emotional indicators.
Multi-Experience Management
Assess and manage four core business experiences including customer, employee, product, and brand through unified experience data collection and analysis.
Audience Access
Access verified consumer, B2B, and synthetic audiences to accelerate insights generation from weeks to minutes.
Audience Management and Segmentation
Secure end-to-end audience management with capabilities to recruit, profile, segment, and incentivize verified respondents for research studies.
Mixed-Method Research Tools
Support for both quantitative and qualitative research methodologies including surveys, video interviews, focus groups, and unmoderated video collection.
AI-Powered Analytics and Insights
AI-driven analytics engine to generate, analyze, and visualize insights with data hierarchy controls and automated sentiment analysis.
Video Interview and Transcription Capabilities
In-depth video interview and focus group functionality with automated transcriptions, showreels generation, and sentiment analysis.
Privacy and Governance Controls
Enterprise-grade privacy and governance controls with opted-in respondent management and secure data handling across the platform.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
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Customer reviews
JishnuG Anand
Comprehensive feedback programs have transformed how we analyze customer and employee experiences
Reviewed on Apr 03, 2026
Review provided by PeerSpot
What is our primary use case?
Our firm has partnered with Qualtrics XM Platform , delivering solutions to our clients. We use Qualtrics XM Platform for customer feedback collection, including relationship surveys and transactional surveys that automate surveys from different CRM solutions. We also collect responses through pop-up and passive surveys on websites and apps to improve response rates. Additionally, we use Qualtrics XM Platform for inspection services for brands in the US where we rate their store arrangements and product availability. We handle EX engagement surveys and lifecycle surveys as well.
I use the closed-loop feedback system extensively, and for the brands I've mentioned, I highlight that Qualtrics XM Platform includes location-based ticketing functionality, which assigns tickets to location partners and automates escalations while providing insightful reporting on ticketing.
AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights.
I am very effective in collecting detailed feedback from surveys with Qualtrics XM Platform, as I have followed research methodologies for almost seven years, ensuring we understand the data before launching something and confirming its effectiveness in collecting the responses properly.
What is most valuable?
The main capabilities of Qualtrics XM Platform are writing complex surveys, which we do not have in other survey software. It is intuitive and easy to learn for training others, and we can highly customize everything from surveys to emails, along with effective dashboarding featuring AI functionalities.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
What needs improvement?
The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow. However, Qualtrics XM Platform has become faster at implementing community-requested features.
For how long have I used the solution?
I have been working with Qualtrics XM Platform for seven and a half years.
What do I think about the scalability of the solution?
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience. The transition from less scalable platforms has led clients to choose Qualtrics XM Platform.
Which solution did I use previously and why did I switch?
I have participated in the initial setup of Qualtrics XM Platform by working with multiple clients to implement it from the very start, transitioning from other survey software and managing the challenges of change management. Once clients start using Qualtrics XM Platform, they appreciate its user-friendliness.
What other advice do I have?
Qualtrics XM Platform has changed a lot, and I am happy to share my updated review. The pricing of Qualtrics XM Platform varies based on response numbers and has changed a lot recently, but I am not completely aware of the specifics. I would rate Qualtrics XM Platform as a nine out of ten.
Computer Software
Flexible and Feature-Rich CX Platform
Reviewed on Feb 21, 2026
Review provided by G2
What do you like best about the product?
What I like most is the platform’s flexibility and depth. It allows us to design highly customized surveys with advanced logic, segmentation, and targeting. For example, using its advanced survey logic such as display logic and branch logic, I can design a CSAT survey where customers only see relevant questions, which strongly improve response quality and reducing survey fatigue, It also enables highly targeted insights without needing separate survey for each target audience segment.
What do you dislike about the product?
The platform can feel complex for new users, particularly those who only need basic survey functionality. There is a learning curve due to the breadth of features and configuration options. Additionally, the pricing can be higher compared to lighter-weight survey tools, which may be challenging for smaller teams or organizations with limited budgets.
What problems is the product solving and how is that benefiting you?
It helps centralize customer feedback collection and transforms it into actionable insights. By capturing feedback across multiple channels (e.g. email, web, and other touchpoints), we can systematically measure satisfaction, identify trends, and pinpoint areas for improvement. This also supports us with data-driven decision-making, improves customer retention strategies, and enables leadership to monitor experience metrics like NPS, CSAT, and CES in a structured and scalable way.
Zainab A.
Powerful Insights for Enhanced Customer Experience
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
I like how Qualtrics Customer Experience solves problems for customers and improves their experience. The customer XM feature helps businesses understand customer journeys and feedback, providing insights to personalize experiences, predict behaviors, and address issues.
What do you dislike about the product?
I think Qualtrics Customer Experience could be improved by simplifying the interface, enhancing reporting customization, and integrating more driven insights.
What problems is the product solving and how is that benefiting you?
I use Qualtrics Customer Experience for managing and collecting feedback, understanding customer and employee experiences, and making informed decisions to improve satisfaction.
Saurabh B.
Powerful Platform for Customer Experience Insights
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analyze, and act on customer experience data across multiple touchpoints.
What do you dislike about the product?
The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller teams.
What problems is the product solving and how is that benefiting you?
Qualtrics solves the problem of fragmented customer feedback by bringing all experience data into one place. This helps identify pain points faster, improve customer satisfaction, and make more informed, data-driven decisions.
Computer & Network Security
Powerful, Flexible Survey Engine with Robust Integrations and Access Controls
Reviewed on Jan 28, 2026
Review provided by G2
What do you like best about the product?
An extremely powerful survey and feedback engine with flexible question logic and branching. It also offers multi-language support, along with native integrations and a robust API and webhooks for building custom pipelines. I also appreciate the fine-grained, role-based access controls.
What do you dislike about the product?
It has a powerful but fairly complex UI that can feel overwhelming at first, and it may be overkill for some simpler use cases.
What problems is the product solving and how is that benefiting you?
It definitely helps me understand the customer base’s emotions and overall sentiment. It also speeds up the analysis and categorization of feedback.