AWS for M&E Blog

In this post, we share how the PGA TOUR automated their approach with an AI-powered profanity detection and filtering system built on Amazon Transcribe. The solution meant that experienced production staff could take on higher value creative and technical roles while improving detection speed and consistency.

Launched at NAB Show 2026, Xytech AI is the first step in a much larger vision: making the full depth of the Xytech media operations platform accessible through natural language.

In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.

In this blog, learn how the CNN Weather app delivers real-time weather summaries using AI/ML, alongside its trusted journalism.

Learn more about the new AI-Powered Video Advertising & Operations knowledge badge readiness path, available at no cost on AWS Skill Builder, gives you structured training across the full programmatic advertising stack, from foundational concepts through production-grade architectures.

Learn more about two codecs frequently used in production workflows are Network Digital Interface (NDI) SpeedHQ and JPEG XS.

In this post, you’ll learn how KNFSD File Cache (KNFSD) works and where it fits alongside any NFS-compliant storage (whether that’s an on-premises filer, a third-party, or an AWS service like Amazon FSx). We also cover how to deploy a production-ready, autoscaling cluster using a single Terraform module, delivering aggregate throughput at less than $6 per hour per 100 Gb per second.

In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.

In this post, we walk through how Sony extended their on-premises video production environment into the cloud, and how AWS Elemental MediaConnect Router solved a key technical constraint that made the hybrid architecture possible.

This blog discusses how the Amazon Web Services (AWS) NBA Draft Combine gives teams one of their first concentrated looks at the next generation of NBA talent. Over several days, prospects undergo a wide range of basketball activities and evaluation. The results can help explain why a player is rising or how a particular skill may translate to the court.