Category: AWS Elemental MediaPackage

In this post, we introduce a sample application that helps you answer that question for AWS Elemental Inference. The sample is a deployable video clipping portal for live sports. You run it in your own AWS account, point it at your own content, and see how automated highlight detection, smart cropping, and smart subtitles behave end to end. We walk through the customer problem, the architecture, the capabilities it demonstrates, and how to deploy it.

We’re announcing four new capabilities across AWS Elemental that bring AI, personalization, and intelligent monetization to the live video workflow, launching in time for IBC 2026 in Amsterdam.

In this post, we describe how, on top of that pipeline, 5 built a browser-based console where a single remote operator can run a live pop-up event (with monitoring, input switching, ad signaling, and graphics) using the control capabilities of AWS Elemental MediaLive. Because these events arrive on an international feed shared with other broadcasters, the console also has to supply what a viewer would normally get from a produced channel: holding slates between segments, and on-screen messaging in 5’s own brand.

In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.

In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

This blog post was co-authored by Erik Peña, Multi-DRM Product Manager at DoveRunner Viewers, content owners and over-the-top (OTT) services face a significant challenge: balancing content accessibility with strong security measures, particularly digital rights management (DRM), to protect against unauthorized streaming. This is a top concern for the media industry, as the U.S. Chamber of […]

This blog post was co-authored by José Luis Tamez de Gyves, Client Executive Manager, Dolby. Remember watching grainy web videos in tiny windows that constantly paused to buffer? How about those streaming videos with washed-out colors, inaccurate skin tones, and a loss of detail in both shadows and highlights? We’ll show how to implement Dolby […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]