Alida Research Platform
AlidaExternal reviews
127 reviews
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Eays to use and sophisticated survey platform
What do you like best about the product?
Scripting is very easy, as the UI is clear, and it's easy to create and follow logic - much easier than SurveyMonkey because you can preview any portion of the survey and manipulate profile variables to check different routes and logic. You can also script more types of questions (highlighters, video responses, etc.) and make hidden markers, which are super helpful for analysis on the back end. Alida makes it very easy to monitor field and quotas. Also great for managing communities of users/respondents and sending invites to internal lists of users.
What do you dislike about the product?
If you need a specific usability/UX testing tool, this is probably not it because the surveys are more rigid and don't allow for users to come and go seamlessly from redirects or stim to survey questions like a platform like usertesting.com does.
What problems is the product solving and how is that benefiting you?
Alids is my team's main platform for market research. Very easy to survey gen pop respondents via panel partners and our own internal user/customer email lists. We use Alida to track our brand equity, concept test, message test, and A&U studies among others.
Alida is forward thinking
What do you like best about the product?
They have been great partners in helping us think through a solution. While we're not there yet, their commitment is paramount.
What do you dislike about the product?
We are still thinking thru the solution - was hoping to get there sooner, but I know we will get there.
What problems is the product solving and how is that benefiting you?
Setting up a CX platform for my organization
Great Insights, Fast!
What do you like best about the product?
The ability to get creative and custom with the line of questioning has helped our business tremendously when it comes to insights we can gather through surveys.
What do you dislike about the product?
I haven't yet, found a good way to utilize the portal. That said, I would love it if there were a more "foolproof" way to design a good portal. Possibly with more templates or reminders to update?
What problems is the product solving and how is that benefiting you?
In general, a better understanding of our customer overall. Most importantly, the ability to do research in house; you can't put a price on that. As a business, we can move quickly and in the right direction.
Well-balanced qual and quant panel provider
What do you like best about the product?
Unlike other platforms, Alida's platform is almost all proprietary, so the integration between different parts like survey programming and reporting is seamless.
What do you dislike about the product?
I wish there were better qualitative options and analysis tools for open ends and a more engaging member hub experience.
What problems is the product solving and how is that benefiting you?
We're able to field longitudinal studies to track trends over time and gain instant feedback on new products & possible expansions. It's much more cost-effective and demographic data-rich to use Alida's panels than a traditional outsourced panel.
Attentive service & great tool for dialoguing with our consumers
What do you like best about the product?
Appreciate our partnership with Jason, our Sr. Customer Success Manager. Since he joined Alida, he's worked with our team to structure new strategies for us to improve recruitment strategies and engagement activities.
What do you dislike about the product?
Wish the tool was a little more sophisticated when it comes to in-survey skip logic and data filtering. I imagine the team will continue to improve the text analysis side of the tool.
What problems is the product solving and how is that benefiting you?
We utilize Alida to manage our customer panel end-to-end. Since onboarding this tool, we've grown our customer panel from zero to 3,400+ engaged individuals. We go to our panel to get candid feedback on the features and benefits of our service lines compared to competitors.
Recommendations to others considering the product:
Great tool to help you create, manage, and speak to a group of constituents for any number of reasons. We use Alida to talk to engage our patients. With Alida, we learn what matters to patients and uncover ways to further meet their needs across our service lines.
Not resting on their laurels
What do you like best about the product?
Established community provider, yet they are continuing to innovate
What do you dislike about the product?
Anything I have previously disliked has been something they've worked on improving, can't ask for more.
What problems is the product solving and how is that benefiting you?
Uncovering how young people are navigating our world, and working with them to build a better one.
I've enjoyed my experience on Alida. The functionality of the platform is terrific.
What do you like best about the product?
The reporting feature is the best part..
What do you dislike about the product?
We can't add outside sources to Alida...
What problems is the product solving and how is that benefiting you?
We are efficiently sending surveys to our customers.
Intuitive
What do you like best about the product?
Using the platform is very intuitive. If there is any issues I have found it easy to get in touch with the Alida team, but because of the ease of use I rarely need to get in touch.
What do you dislike about the product?
When creating the survey the dragging is sensitive which can delay the survey process slightly.
What problems is the product solving and how is that benefiting you?
Through measuring NPS we are able to continuously assess different areas of the business and solve problems. This has benefited us to target areas that require improvement.
Highly recommend
What do you like best about the product?
Alida is incredibly user-friendly, which makes everything else about it easier - designing surveys, introing new team members to the tool, manipulating and analyzing data, etc.
What do you dislike about the product?
The only thing I'd say I "dislike" about the tool are some limitations to programming capabilities (e.g. having respondents submit photos or videos)
What problems is the product solving and how is that benefiting you?
Gathering audience insights for our company and brand partners
Alida Very useful
What do you like best about the product?
I have been using Alida for over 8 years, at times for multiple clients It is user-friendly and flexible in how we are able to use it for both panel studies and "external" studies with other user groups and subscribers. The basic survey tool is easy to use.
What do you dislike about the product?
Alida's client feedback process is not the most transparent, and many requests seem to languish without getting addressed. In their quest for growth, I think they often ignore improving th ecore systems (surveys, IMO) in favor of other activities and platforms.
What problems is the product solving and how is that benefiting you?
To a large degree because ouf our ability to use it for external user stidues, Alida is a relatively cost-effective way to reach a small group of target consumers, and get regular product and industry feedback. It allows us to provide quick input to many departments, including production, ad sales and marketing.
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