Demandbase

What do you like best about the product?

The account-level insights and intent data are incredibly powerful

What do you dislike about the product?

The platform can have a steep learning curve initially, especially when setting up complex audience segments

What problems is the product solving and how is that benefiting you?

Helps us identify high-intent accounts early, improving marketing efficiency and sales alignment.

What do you like best about the product?

I like the number of functions you can perform when conducting studies, whether personal or work-related, on a variety of data, and then proceed to combine them in this great app. With its graphing system, it allows us to see all types of data in an orderly manner more easily. It allows you to see results more dynamically and thus, improve them.

What do you dislike about the product?

Its use when downloading data is a bit unfortunate, as the only way is by downloading it in a live Chrome file, when, in reality, there are easier ways to open them.

What problems is the product solving and how is that benefiting you?

I am solving sales problems, as the program helps you with the sales departments and marketing analysis.

What do you like best about the product?

We selected target accounts and started specific programs to see the results in 2017 when we implemented Engagio Analytics, we didn't have account-level visibility. Now we use it to see and assess the account outcome. We rely on Engagio to aggregate account engagement and conversion metrics, tell my team which programs and activities resonate with the accounts, visualize what an account's journey has been, aggregate known/anonymous contacts, and provide a complete picture of progress on target accounts. It is easy to implement, easy to use, and has offered acceptable visibility, based on the results of each account, which for us is unique and deserves individual tracking for the results.

What do you dislike about the product?

Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done.

What problems is the product solving and how is that benefiting you?

Go for it! Dedicate time to mapping your CRM and your Marketing Automation and prepare carefully for the Engagement Setup. Remember that an activity is different from an engagement.

Recommendations to others considering the product:

Totally recommendable and suitable for all sales and marketing analysis departments.

What do you like best about the product?

Present a desktop that allows combining data with different platforms and facilitates its management. In general, the user interface makes navigation quite easy. There is a plugin for Chrome that is quite useful.

What do you dislike about the product?

There is no mobile application, which nowadays is quite necessary to have mobility in management. Additionally, we have found that it may fall short in aspects of security management and permissions. Some bugs have also appeared to us on some occasions.

What problems is the product solving and how is that benefiting you?

Better management of marketing resources thanks to the analytics provided

Recommendations to others considering the product:

Although the management is not very complicated, it is recommended to have prior training to be able to get the most out of the software.

What do you like best about the product?

Engagio is great, it makes it easy to see what's happening with your target accounts (what they've done recently, how much time they've committed, etc.) and the impact of your marketing programs. It also provides an excellent way to track your qualified marketing accounts through the funnel view.

What do you dislike about the product?

Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done. Additionally, the extension appears as an annoying tab sticking out from the right side of your browser like a sore thumb. It's not exactly the best user experience.

What problems is the product solving and how is that benefiting you?

It helps us identify which accounts have been compromised and which have not over time, where they are attractive (i.e., which web assets, which in-person events, etc.), who participates and at what level. We have been able to identify how many minutes on average are required to reach each stage of opportunity.

Recommendations to others considering the product:

If you are doing ABM and ABSD, you have to evaluate Engagio: excellent product, excellent people, and unique vision and direction.