Demandbase
DemandbaseReviews from AWS customer
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Setup takes time, but outcomes are strong.
What do you like best about the product?
The account-level insights and intent data are incredibly powerful
What do you dislike about the product?
The platform can have a steep learning curve initially, especially when setting up complex audience segments
What problems is the product solving and how is that benefiting you?
Helps us identify high-intent accounts early, improving marketing efficiency and sales alignment.
Variety everywhere
What do you like best about the product?
I like the number of functions you can perform when conducting studies, whether personal or work-related, on a variety of data, and then proceed to combine them in this great app. With its graphing system, it allows us to see all types of data in an orderly manner more easily. It allows you to see results more dynamically and thus, improve them.
What do you dislike about the product?
Its use when downloading data is a bit unfortunate, as the only way is by downloading it in a live Chrome file, when, in reality, there are easier ways to open them.
What problems is the product solving and how is that benefiting you?
I am solving sales problems, as the program helps you with the sales departments and marketing analysis.
Excellent Analysis of the results
What do you like best about the product?
We selected target accounts and started specific programs to see the results in 2017 when we implemented Engagio Analytics, we didn't have account-level visibility. Now we use it to see and assess the account outcome. We rely on Engagio to aggregate account engagement and conversion metrics, tell my team which programs and activities resonate with the accounts, visualize what an account's journey has been, aggregate known/anonymous contacts, and provide a complete picture of progress on target accounts. It is easy to implement, easy to use, and has offered acceptable visibility, based on the results of each account, which for us is unique and deserves individual tracking for the results.
What do you dislike about the product?
Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done.
What problems is the product solving and how is that benefiting you?
Go for it! Dedicate time to mapping your CRM and your Marketing Automation and prepare carefully for the Engagement Setup. Remember that an activity is different from an engagement.
Recommendations to others considering the product:
Totally recommendable and suitable for all sales and marketing analysis departments.
Great performance manager for balanced asynchronous modes (ABM)
What do you like best about the product?
Present a desktop that allows combining data with different platforms and facilitates its management. In general, the user interface makes navigation quite easy. There is a plugin for Chrome that is quite useful.
What do you dislike about the product?
There is no mobile application, which nowadays is quite necessary to have mobility in management. Additionally, we have found that it may fall short in aspects of security management and permissions. Some bugs have also appeared to us on some occasions.
What problems is the product solving and how is that benefiting you?
Better management of marketing resources thanks to the analytics provided
Recommendations to others considering the product:
Although the management is not very complicated, it is recommended to have prior training to be able to get the most out of the software.
Great ABM product with great customer support
What do you like best about the product?
Engagio is great, it makes it easy to see what's happening with your target accounts (what they've done recently, how much time they've committed, etc.) and the impact of your marketing programs. It also provides an excellent way to track your qualified marketing accounts through the funnel view.
What do you dislike about the product?
Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done. Additionally, the extension appears as an annoying tab sticking out from the right side of your browser like a sore thumb. It's not exactly the best user experience.
What problems is the product solving and how is that benefiting you?
It helps us identify which accounts have been compromised and which have not over time, where they are attractive (i.e., which web assets, which in-person events, etc.), who participates and at what level. We have been able to identify how many minutes on average are required to reach each stage of opportunity.
Recommendations to others considering the product:
If you are doing ABM and ABSD, you have to evaluate Engagio: excellent product, excellent people, and unique vision and direction.
Review Engagio ABM Analytics 2018
What do you like best about the product?
The ability to track engagement minutes at the account and contact level and identify the most engaged accounts overall and by buying center.
What do you dislike about the product?
Incorrect synchronization of contacts sometimes, especially when a contact changes company, which happens a lot in our target industry.
What problems is the product solving and how is that benefiting you?
I am solving the problem of being too generic (as in the case of Google Analytics). I can share things on a personal/account level instead of a generalized email that can be sent to a million people. With the personal touch, it invokes more responses.
Very useful for pipeline generation
What do you like best about the product?
Insights around the account with detailed relevant info (acquisition, fund raising, offices opened, family tree, employee section, company info and so on...).
What do you dislike about the product?
It should be available in French language
What problems is the product solving and how is that benefiting you?
contextualize discussions before making any calls and be prepared. Save time and avoid going to different sources
Effective but needs more contact information updates
What do you like best about the product?
Fast access to information and a good display of information at a glance.
What do you dislike about the product?
Changing tabs within a company reloads the website. It should already be contained and swiftly transition within the information of each company. This might seem like a small feature but when researching companies all day, it is a nuisance.
What problems is the product solving and how is that benefiting you?
I am solving a lack of up-to-date information on specific companies, and I benefited from another database to corroborate information.
Recommendations to others considering the product:
Increase contact info to better compete with Zoominfo and allow for faster access to information about a company without site refresh.
Inside Sales
What do you like best about the product?
This text appears to be in English and does not require translation. It suggests that the data mentioned is useful for conversation.
What do you dislike about the product?
There is very little I dislike about the product.
What problems is the product solving and how is that benefiting you?
I benefit from as much
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