GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential which allows you to:
better understand your customers
identify optimal locations to expand your retail footprint
define sales territories for franchisees
run targeted marketing campaigns.
Basic Demographics Data (supplied at SA1 Level)
Population Estimates (2022)
Historic Population (2011- 2022)
2021 Census Metrics: Age, Income, Occupation, Place of Birth, Students, Household Size, Dwelling Tenure, Dwelling Structure, Family Composition, No. Motor Vehicles, Monthly Mortgage, Weekly Rental, Number of Bedrooms, SEIFA, Motor Vehicle Census 2021
Premium Demographics Data (supplied at SA2 Level)
Forecast Population (2022- 2031)
2021 - 2031 Age Projections
Workers (Daytime Population)
Count of businesses
GapMaps provides key variables at SA1 Level (Forecast Population Data at SA2 Level)
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com>.
Example fields:
Historic Population
2021 Population
2021 SEIFA
2021 Generation (No. of Residents)
2021 Aboriginal and or Torres Strait Islander
2021 Age Profile (No. of Residents, 1 year bands)
2021 Age Profile (No. of Residents, 5 year bands)
2021 Age Profile (No. of Residents,10 year bands)
2021 Age Profile (No. of Residents, Edu. 2 Bands)
2021 Occupation (No. of Employed Residents Aged 15+)
2021 Australian Defence Force (No. of Residents Aged 15+)
2021 Method of Travel to Work (No. of Employed Res Aged 15+)
2021 Marital Status by Gender (No. of Residents Aged 15+)
2021 Marital Status (No. of Residents Aged 15+)
2021 Social Marital Status (No. of Residents Aged 15+)
2021 Place of Birth (No. of Residents)
2021 Age Profile (No. of Estimated Resident Population, Edu. Bands)
2021 Age Profile (No. of Estimated Resident Population, Male)
2021 Age Profile (No. of Estimated Resident Population, Female)
2021 Students by School Type (No. of Residents in Education)
2021 Language Spoken at Home (No of Residents)
2021 Religious Affiliation Sum (No of Residents)
2021 Religious Affiliation (No of Residents)
2021 Students Detailed (No. of Residents in Education)
2021 Students (No. of Residents in Education)
2021 Weekly Personal Income (No. of Residents Aged 15+)
2021 Weekly Household Income (No. of Households)
2021 Place of Residence 1 Year Ago (No. of Residents)
2021 Place of Residence 5 Year Ago (No. of Residents)
2021 Family Employment Status (No. of Families)
2021 English Language Proficiency (No. of Persons Born Overseas)
2021 Ancestry - Country (Sum of Responses)
2021 Parents Birthplace (No. of Residents)
2021 Need for Assistance - Core Activity (No. of Residents)
2021 Long Term Health Conditions (Sum of Responses)
2021 Ancestry Summary (Sum of Responses)
2021 Highest Level of Education Achieved (No. of Residents Aged 15+)
2021 Number of Children ever born (No. of Women 15+)
2021 Family Composition (No. of Families)
2021 Family Composition (No. of Residents)
2021 Family Blending (No. of Couple Families with Children)
2021 Households
2021 Households - Family
2021 Relationship in Household (No. of Private Dwellings)
2021 Household Size (No. of Private Dwellings)
2021 Dwelling Structure (No. of Private Dwellings)
2021 Dwelling Structure (No. of Residents)
2021 Dwelling Tenure (No. of Occupied Dwellings)
2021 Monthly Mortgage (No. of Occupied Mortgaged Dwellings)
2021 Weekly Rental (No. of Occupied Rented Dwellings)
2021 Number of Bedrooms (No. of Occupied Dwellings)
2021 No. Motor Vehicles (No. of Dwellings)
2021 Household Composition (No. of Households)
Population Projections
2021 Business Counts by Industry
2021 Business Counts by Industry - by count of employees
2021 Business Counts by Industry - by Turnover (AUD)
2021 Business Counts by Industry - by Industry
2021 Workers (working within catchment)
2022 Age Projections (No. of Residents, Edu. Bands)
2026 Age Projections (No. of Residents, Edu. Bands)
2031 Age Projections (No. of Residents, Edu. Bands)
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single pricing dimension: Product Access (Units). You buy access through a contract commitment rather than paying by usage or hourly rates. The one dimension grants subscribers access to the Australia demographics dataset. There are no tiers, instance sizes, or add-ons to choose between. You get the same access under one flat structure. This dataset covers demographic data across Australia, including census metrics, worker population estimates, consuming class data, and retail spending estimates at grid levels. Pricing scales through the number of units you commit to under your contract.
Top-of-mind questions for buyers
What counts as one unit of Product Access for billing purposes?
A unit grants subscribers access to the Australia demographics dataset under your contract. The pricing table defines the unit as product access rather than a per-record or per-query measure. Check with GapMaps to confirm how many units your team or use case requires.
What demographic data do I get access to for Australia through this dataset?
You get census metrics such as age, income, occupation, place of birth, and household size. It also includes historic and forecast population estimates, worker population counts, consuming class data, and retail spending estimates. Data is available at grid and SA1/SA2 levels.
How does cost change if I need access to more of the dataset?
Cost scales with the number of units you commit to under your contract. There are no tiers, instance sizes, or usage-based charges that vary your bill. Adding scope means committing to more units. Contact GapMaps to adjust unit counts for your needs.
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Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact aws_support@gapmaps.com.
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