GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential which allows you to:
better understand your customers
identify optimal locations to expand your retail footprint
define sales territories for franchisees
run targeted marketing campaigns.
Sample Basic Demographics Data (supplied at SA1 Level)
Population Estimates (2022)
Historic Population (2011- 2022)
2021 Census Metrics: Age, Income, Occupation, Place of Birth, Students, Household Size, Dwelling Tenure, Dwelling Structure, Family Composition, No. Motor Vehicles, Monthly Mortgage, Weekly Rental, Number of Bedrooms, SEIFA, Motor Vehicle Census 2021
GapMaps provides key variables at SA1 Level
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com>.
Example fields:
Historic Population
2021 Population
2021 SEIFA
2021 Generation (No. of Residents)
2021 Aboriginal and or Torres Strait Islander
2021 Age Profile (No. of Residents, 1 year bands)
2021 Age Profile (No. of Residents, 5 year bands)
2021 Age Profile (No. of Residents,10 year bands)
2021 Age Profile (No. of Residents, Edu. 2 Bands)
2021 Occupation (No. of Employed Residents Aged 15+)
2021 Australian Defence Force (No. of Residents Aged 15+)
2021 Method of Travel to Work (No. of Employed Res Aged 15+)
2021 Marital Status by Gender (No. of Residents Aged 15+)
2021 Marital Status (No. of Residents Aged 15+)
2021 Social Marital Status (No. of Residents Aged 15+)
2021 Place of Birth (No. of Residents)
2021 Age Profile (No. of Estimated Resident Population, Edu. Bands)
2021 Age Profile (No. of Estimated Resident Population, Male)
2021 Age Profile (No. of Estimated Resident Population, Female)
2021 Students by School Type (No. of Residents in Education)
2021 Language Spoken at Home (No of Residents)
2021 Religious Affiliation Sum (No of Residents)
2021 Religious Affiliation (No of Residents)
2021 Students Detailed (No. of Residents in Education)
2021 Students (No. of Residents in Education)
2021 Weekly Personal Income (No. of Residents Aged 15+)
2021 Weekly Household Income (No. of Households)
2021 Place of Residence 1 Year Ago (No. of Residents)
2021 Place of Residence 5 Year Ago (No. of Residents)
2021 Family Employment Status (No. of Families)
2021 English Language Proficiency (No. of Persons Born Overseas)
2021 Ancestry - Country (Sum of Responses)
2021 Parents Birthplace (No. of Residents)
2021 Need for Assistance - Core Activity (No. of Residents)
2021 Long Term Health Conditions (Sum of Responses)
2021 Ancestry Summary (Sum of Responses)
2021 Highest Level of Education Achieved (No. of Residents Aged 15+)
2021 Number of Children ever born (No. of Women 15+)
2021 Family Composition (No. of Families)
2021 Family Composition (No. of Residents)
2021 Family Blending (No. of Couple Families with Children)
2021 Households
2021 Households - Family
2021 Relationship in Household (No. of Private Dwellings)
2021 Household Size (No. of Private Dwellings)
2021 Dwelling Structure (No. of Private Dwellings)
2021 Dwelling Structure (No. of Residents)
2021 Dwelling Tenure (No. of Occupied Dwellings)
2021 Monthly Mortgage (No. of Occupied Mortgaged Dwellings)
2021 Weekly Rental (No. of Occupied Rented Dwellings)
2021 Number of Bedrooms (No. of Occupied Dwellings)
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This is a free sample listing with a single pricing dimension, Product Access (Units). You subscribe once to unlock access to the sample dataset at no charge. There are no tiers, usage add-ons, or instance sizes to choose from. Because the product is offered at no cost, the single dimension simply grants entry to the demographic data sample. The sample previews Australia demographic datasets, including census metrics, worker population, consuming class, and retail spend data.
Top-of-mind questions for buyers
What does one Product Access (Units) subscription actually unlock?
It grants entry to the Australia demographics data sample at no charge. You subscribe once to view the preview dataset. There are no seats, hosts, or usage units to count. A single access covers the whole sample listing.
What demographic data does the Australia sample cover?
The sample previews Australia datasets built from census metrics and mobile device data. Coverage includes population estimates, historic and forecast population, age projections, income, occupation, household size, and dwelling details. Data is provided at grid and statistical area levels.
Will my cost change as I use the sample more?
No. This listing is free and has a single access dimension. There are no tiers, usage add-ons, or metered charges. Nothing in the pricing structure can trigger a cost change. Access to the sample stays at no charge.
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Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact aws_support@gapmaps.com.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
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