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    DV Fraud & Invalid Traffic Avoidance

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    Deployed on AWS
    A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV

    Overview

    A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)

    Highlights

    • A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    DV Fraud & Invalid Traffic Avoidance

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    DV Fraud and IVT
    DV Fraud and IVT services
    $10,000,000.00

    Vendor refund policy

    No refunds.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

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    Accolades

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    Top
    25
    In Media & Entertainment
    Top
    100
    In Analytic Platforms, eCommerce
    Top
    100
    In Data Governance

    Customer reviews

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    Overview

     Info
    AI generated from product descriptions
    Traffic Fraud Detection
    Identifies and prevents multiple categories of Sophisticated Invalid Traffic (SIVT) as defined by IAB
    Bot Detection
    Detects and blocks automated bot traffic across web and mobile platforms
    Device Integrity Verification
    Identifies hijacked devices, emulators, and non-human data center traffic
    Fraud Classification
    Categorizes invalid traffic into specific types including site fraud, app fraud, and general invalid traffic
    Traffic Source Analysis
    Pre-identifies and filters sophisticated traffic sources using advanced detection mechanisms
    Session Injection Detection
    Advanced mechanism to identify unauthorized ad injections during customer browsing sessions
    Ad Diversion Prevention
    Blocking mechanism to stop promotional advertisements from redirecting customers to competitor platforms
    Visitor Session Security
    Real-time monitoring and protection of customer web browsing interactions against unauthorized interventions
    Competitive Interference Mitigation
    Technological approach to prevent external interference with customer engagement and conversion processes
    Web Traffic Integrity
    System designed to maintain the authenticity and integrity of customer web browsing experiences
    Threat Detection Methodology
    Advanced bot detection and user validation using sophisticated behavioral analysis techniques
    Traffic Validation System
    Comprehensive invalid traffic detection and defense against automated and human-driven digital threats
    Security Module Architecture
    Modular suite of solutions with specialized components for acquisition, analytics, form protection, and privacy enforcement
    Contextual Security Analysis
    Context-specific threat detection with emphasis on explainability and precision targeting go-to-market interactions
    Multi-Layer Defense Mechanism
    Integrated protection strategy addressing bots, fake leads, privacy compliance, and online interaction integrity

    Contract

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    Standard contract
    No
    No

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