CHEQ Go-to-Market Security

I use CHEQ to block invalid traffic and bot activity across our entire go-to-market (GTM) funnel. This helps protect our budget, ensure clean analytics, and safeguard the advertising supply chain for both our organization and our partners.

We have experienced a material reduction in invalid-traffic spend and operational overhead. Our analytics are now cleaner, which allows for more accurate campaign optimization and reporting. We identified and off-boarded several low-quality traffic partners, improving traffic quality and supporting potential legal claims. Additionally, the actionable insights from the CHEQ dashboard have enabled faster, data-driven resource allocation.

The AWS Marketplace  procurement makes for a frictionless transaction, with instant provisioning and seamless integration into our existing AWS  stack. CHEQ offers granular, multi-layer detection that we can fine-tune for each digital touchpoint. The action-oriented dashboard highlights issues and remediation steps instead of just providing raw logs. Their outstanding customer support actively assists in optimizing our ruleset.

I would like to see deeper trend and forecasting reports, such as budget-leakage projections. It would also be helpful to have broader API coverage for both reporting and configuration. Additionally, I would appreciate having fully customizable alert thresholds directly within the UI.

We have been running CHEQ in production since 1 January 2025, following a pilot conducted during Q4 2024. To date, we have had roughly six months of live usage.

We did not have a dedicated predecessor solution. We previously relied on internal monitoring and manual checks. CHEQ replaced those ad-hoc efforts with a purpose-built, automated solution.

We procured CHEQ via AWS Marketplace  whenever possible. The billing is transparent, pay-per-usage, and aligns with our existing AWS  invoices. We focused our negotiations on traffic volume and the measurable savings from blocked invalid traffic.

I evaluated multiple fraud-detection vendors, but most were either not interested or not able to handle our specialized domain-parking and traffic-arbitrage use case. This evaluation process led us to select CHEQ.

CHEQ has become a strategic layer in our technology stack. Their team is highly responsive, incorporates feedback quickly, and treats us as a partner rather than just a customer.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

As someone managing multiple digital campaigns, CHEQ has helped us cut down on fake clicks and non-human traffic. We use it mostly for Google Ads and Meta, and it’s been effective at filtering out bad traffic before it eats into our budget. It’s easy to install and doesn’t slow down our workflow. We also got clear reports that help explain where invalid traffic is coming from.

What do you dislike about the product?

The platform is good, but some parts of the setup were a bit technical at first. It took a bit of trial and error to fully understand how to get the most out of the features. Also, it would be great if the reporting tools allowed for more customization based on specific campaign goals.

What problems is the product solving and how is that benefiting you?

CHEQ is helping us stop fake traffic, bots, and click fraud across our paid campaigns. Before using it, we noticed a lot of budget going to poor-quality traffic that never converted. Now, we're able to protect our ad spend and focus more on reaching real users who are actually interested in our services. This has improved lead quality, made our campaigns more efficient, and helped us report more accurate performance to stakeholders.

What do you like best about the product?

It is very user-friendly and was easy to implement. I also appreciate that they are evolving and adding new functionalities to the product every now and then. The customer support is absolutely amazing, there are things in the security worlds tht we are lacking of technical knowledge, Cheq's team is always there to help and optimize the product with us so it fits best to our business goals.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.

What do you dislike about the product?

The only thing I can think of is adding a CPC to their dashboard. This way we can calculate better our exact savings.

What problems is the product solving and how is that benefiting you?

They are saving us a lot of money on clicks from irrelevant users and clicks.

What do you like best about the product?

CHEQ have been extremely helpful and patient with us when it came to integrating their platform with our advertising platforms and website despite several delays on our side. From the customer success manager to their technical support, they are always very friendly, knowleadgeable and prompt in their responses.
The platform itself is doing its job stopping a lot of malicious and invalid traffic from coming to the website and, based on the number of invalid clicks it replaced, it paid for itself in less than 12 months.

What do you dislike about the product?

The CHEQ Paradome dashboard needs a bit of work to become more user friendly and have quicker and easier access to the most important KPIs but I know this is something they have been already working on for a while and I can't wait to see the results soon.

What problems is the product solving and how is that benefiting you?

CHEQ Paradome has saved us thousands of pounds so far even without being fully integrated with our website and without using its full capabilities. It is currently being used for stopping malicious and invalid traffic from Google Ads and Microsoft Ads and we have seen a significant drop (80%) in IVR (invalid visit rate) since starting using them. Once the full website integration is completed we expect the results to be even more significant.

What do you like best about the product?

As a marketing specialist, what I find most helpful about CHEQ Paradome is its highly effective protection against ad fraud and brand safety risks. This platform offers a comprehensive suite of tools and features that have significantly enhanced our marketing campaigns. The real-time detection and prevention capabilities of CHEQ Paradome have proven invaluable in safeguarding our brand reputation and ensuring that our ad budget is utilized optimally. Additionally, the user-friendly interface and intuitive reporting system make it easy to monitor and analyze campaign performance, allowing us to make data-driven decisions and drive better results. The proactive approach taken by CHEQ Paradome in combating ad fraud has truly impressed us, delivering measurable benefits to our marketing efforts.

What do you dislike about the product?

While our experience with CHEQ Paradome has been predominantly positive, there are a few areas where we believe there is room for improvement. One aspect we found challenging was the initial learning curve associated with understanding the platform's various features and functionalities. Although the platform provides comprehensive documentation and support resources, we believe that further enhancements to the onboarding process would help streamline the learning process for new users. Additionally, while the reporting system is informative and insightful, we feel that additional customization options would further enhance its usability and allow for a more tailored analysis based on our specific campaign objectives. However, it is important to note that these minor concerns do not significantly diminish the overall value and effectiveness of CHEQ Paradome in protecting our brand and maximizing our advertising investments.

Overall, CHEQ Paradome has proven to be an essential tool for us as a marketing specialist, enabling us to combat ad fraud effectively and maintain brand safety. Its robust capabilities, proactive approach, and user-friendly interface have consistently contributed to the success of our campaigns. While there are areas for improvement, our positive experience with CHEQ Paradome solidifies its position as a valuable asset in our marketing arsenal.

What problems is the product solving and how is that benefiting you?

CHEQ Paradome solves the problems of ad fraud and brand safety risks, benefiting marketing specialists by improving campaign performance, protecting brand reputation, and saving time and resources. Its advanced algorithms detect and prevent fraudulent activities, ensuring legitimate ad impressions and reducing wasted ad spend. The platform also monitors and filters out ads appearing alongside unsafe content, preserving brand integrity. This enhances campaign metrics, saves time on manual monitoring, and allows for more effective resource allocation. Overall, CHEQ Paradome delivers improved ROI, stronger brand trust, and streamlined marketing strategies.