Sold by: Zeta GlobalÂ
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
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Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Food Production
Powerful, user-friendly solution
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
I really like the way creative assets are displayed, the ability to run A/B tests, and the fact that the support team is very helpful and friendly.
What do you dislike about the product?
I didn’t like that there were issues with integrating an external tool for email delivery—the process was delayed and required additional technical work. Fortunately, the problem was resolved, and everything is now working properly.
What problems is the product solving and how is that benefiting you?
Improved targeting and greater campaign effectiveness are achieved through personalization and intent analysis. Additionally, process automation and centralized management within a single platform lead to significant time savings.
Roberts B.
Smooth and effective — high-quality banners that consistently boost our new customer acquisition.
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
What I like best about Zeta Marketing Platform is the combination of quality, speed, and performance. Your onsite banners integrate perfectly with our LVBET website, follow our brand guidelines, and look genuinely premium. The creatives load fast, feel seamless for new visitors, and have already helped us noticeably improve both our FTD and registration rates. I also really appreciate the smooth communication and quick turnaround — it makes the whole collaboration extremely easy and effective.
What do you dislike about the product?
The only thing I dislike is that the banner currently also pops up for already registered users. It’s not ideal for the user experience. Zeta has provided a solution, and we are now working on implementing it on our side, but this has been the only real issue so far. Other than that, everything else has worked very well.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform helps us consistently acquire new customers by delivering high-impact onsite banners that are shown to the right audience at the right moment. The creatives help convert first-time visitors into registered users and ultimately into FTDs. This gives us a reliable, continuous boost in new customer acquisition without adding extra workload to our internal team.
Pablo A.
Qualified Team and Ease of Negotiating in Europe
Reviewed on Dec 03, 2025
Review provided by G2
What do you like best about the product?
Having a qualified team behind and the ease of negotiating with several European countries has been very valuable in my case.
What do you dislike about the product?
The lack of a specific location in Spain to work with sometimes makes the process not as fast as I would like.
What problems is the product solving and how is that benefiting you?
achieving more leads within my website, personalizing our users and facilitating their acquisition
Sunil C.
I really like how zeta utilise AI and help the brands for marketing.
Reviewed on Sep 27, 2025
Review provided by G2
What do you like best about the product?
What I appreciate is the way it delivers AI-powered efficiency, fosters stronger connections, and enables scalable, predictable growth.
What do you dislike about the product?
I find Zeta Marketing's user interface to be overly complex, outdated, and slow, which makes the platform challenging to set up and navigate, especially for those who are new to it.
What problems is the product solving and how is that benefiting you?
The Zeta Marketing Platform (ZMP) solves problems by unifying fragmented marketing tools into a single AI-powered platform, creating a unified customer view for personalized, multi-channel campaigns. This approach benefits businesses by increasing operational efficiency, driving improved engagement and conversions through AI-driven insights and predictive analytics, and providing faster, cost-efficient access to powerful marketing tools and data
Jennifer C.
Promising Platform, Needs Streamlined UI
Reviewed on Sep 25, 2025
Review provided by G2
What do you like best about the product?
I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools.
What do you dislike about the product?
I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront.
What problems is the product solving and how is that benefiting you?
I use the Zeta Marketing Platform as a digital library, making it easy to find available tools and saving time on manual research.