Sold by: Zeta GlobalÂ
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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48 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
K S.
Overall good; with some caveat
Reviewed on Jul 16, 2025
Review provided by G2
What do you like best about the product?
Campaigns are good.
Feedback look is nice.
Feedback look is nice.
What do you dislike about the product?
API needs to be improved which can substantially improve the performance.
What problems is the product solving and how is that benefiting you?
Marketing Automation
Email campaigns
Email campaigns
Fine Art
Terrible experience and user support
Reviewed on Jun 27, 2025
Review provided by G2
What do you like best about the product?
Not applicable, the best was the misrepresentations made during the initial sales discussions. The gap was painful.
What do you dislike about the product?
Zeta proved to be cumbersome, requiring our team to invest significant time and resources just to execute standard email campaigns. Nearly an entire summer was spent by our product and engineering teams simply trying to make the platform meet our basic operational needs.
What problems is the product solving and how is that benefiting you?
Email but it is not benefitting the team.
Nitin S.
Zeta ESP Review
Reviewed on Jun 27, 2025
Review provided by G2
What do you like best about the product?
Interactive UI and simple APIs also good support from the team.
Implementation also quick.
Implementation also quick.
What do you dislike about the product?
Multiple API integrations required
Not able to test the refresh token auth in zmp api spec doc
Not able to test the refresh token auth in zmp api spec doc
What problems is the product solving and how is that benefiting you?
Real Time mailing
Apparel & Fashion
Good Marketing Platform with a Great Dashboard
Reviewed on Jun 26, 2025
Review provided by G2
What do you like best about the product?
I really enjoy using the Zeta Marketing Platform. The dashboard is one of its best features—it's clean, intuitive, and makes it easy to monitor campaign performance and customer engagement. The platform is fast and efficient, and I appreciate how it brings together data and personalization tools in one place.
What do you dislike about the product?
While the platform is generally user-friendly, navigating to specific options can sometimes be confusing. It would be helpful if the interface had a more streamlined layout or improved search functionality to make it easier to find certain features.
What problems is the product solving and how is that benefiting you?
Zeta makes it easy to track and understand campaign performance at a glance. The dashboard provides clear, real-time insights, which helps us quickly assess what’s working and where we need to adjust—saving time and improving decision-making.
Ray O.
Great Product / Great Team
Reviewed on Jun 26, 2025
Review provided by G2
What do you like best about the product?
Effective. Efficient. Straight forward and product can be easily worked with.
What do you dislike about the product?
Can be overwhelming with the number of products/platforms that Zeta offers - so many choices. Sometimes these additional products to compliment what you have cost extra.
What problems is the product solving and how is that benefiting you?
Continuous and periodic Digital eMail Campaigns to our audience without much human analysis and intervention. Improving brand awareness. Capturing sales from a segment where we could never reach previously.