Sold by: Zeta Global
Deployed on AWS
The Zeta Marketing Platform is an omnichannel marketing platform that orchestrates the entire customer experience from managing data and identity, acquiring new customers to managing and growing existing customers. The ZMP enables activation across devices and channels with AI-driven personalization.
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Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Marketing and Advertising
Intuitive Layout, Easy to Use, Simple Yet Effective Reporting
Reviewed on Jan 15, 2026
Review provided by G2
What do you like best about the product?
The Visual Editor is intuitive and easy to use.
The Reporting feature is simple but effective
The general layout of the site is easy to navigate
The snippets section has helped us to build a library of reusable content that has sped up the campaign building process
The Reporting feature is simple but effective
The general layout of the site is easy to navigate
The snippets section has helped us to build a library of reusable content that has sped up the campaign building process
What do you dislike about the product?
The platform does suffer from slow loading speeds in some areas, especially for calculating query sizes
Working with multiple child orgs can become difficult when you need to compare audiences and data from two separate orgs
Not having a folder structure in the campaigns section can make it difficult to locate campaigns quickly and sometimes the search functions lags
The 'Send Test' option for campaigns pulls a random customer ID and not your own, which can cause complications when trying to test dynamic/personalised content
Working with multiple child orgs can become difficult when you need to compare audiences and data from two separate orgs
Not having a folder structure in the campaigns section can make it difficult to locate campaigns quickly and sometimes the search functions lags
The 'Send Test' option for campaigns pulls a random customer ID and not your own, which can cause complications when trying to test dynamic/personalised content
What problems is the product solving and how is that benefiting you?
We were using HTML to build our emails on a previous platform. Moving to Zeta and having access to the Visual Editor to build emails has helped us to speed up the building process and avoid rendering issues
Automotive
Impressive Turnaround and Efficiency, Eager for More Collaboration
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
he turnaround time is impressive, and we appreciate the efficiency of your team.
Given this positive progress, we would like to explore more opportunities to collaborate or expand this process wherever possible.
Given this positive progress, we would like to explore more opportunities to collaborate or expand this process wherever possible.
What do you dislike about the product?
Write the message saying no issue as of now only concern was dashboard and report access which we get sometime later
What problems is the product solving and how is that benefiting you?
capture the interest of users in the quickest way
Juan Pablo L.
Outstanding Support Team Makes a Difference
Reviewed on Dec 23, 2025
Review provided by G2
What do you like best about the product?
The support team and how the pop ups look graphically.
What do you dislike about the product?
It's not a revolutionary solution, just a better adaptation of things already exist.
What problems is the product solving and how is that benefiting you?
MQL generation from cta's or pop ups
Insurance
Efficient and easy-to-use platform
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
The platform is efficient and easy to use.
What do you dislike about the product?
I don't see any elements that displease me on the Zeta platform.
What problems is the product solving and how is that benefiting you?
It allows retrieving users who wanted to leave our site, thanks to retention pop-ins.
Human Resources
Good Experience Overall, But Overlay Changes Could Be Faster
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
We can see all the user behaviour on our site.
What do you dislike about the product?
Changes in overlays or forms took a bit too long sometimes.
What problems is the product solving and how is that benefiting you?
Increasing lead acquisition .