Sold by: Zeta Global
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
4
Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
CloudHiro's visualizer allows you to easily analyze and visualize the AWS CUR in order to understand, allocate and reduce your cloud costs
CloudHiro is a proactive tool that helps you efficiently use the cloud to achieve your business goals.
This is a repackaged open source software product wherein additional charges apply for support by TechLatest.net. This VM provides you full bitcoin node . It has out of box setup for bitcoin which includes the bitcoind and bitcoin QT GUI, Ordinal , Hiro wallet and synched ledger (updated on monthly basis). Ledger with this VM is synced till the vm publishing date, making it easier and faster for you to fully sync the remaining ledger.
A fully managed Cloud Optimizations service based on CloudHiro's platform.
We leverage automation, experience, methodology, and a great team to provide a state-of-the-art cloud optimization service.
Our full service will improve your cloud TCO allowing you to move more and more workloads to the cloud, taking advantage of all the cloud benefits.
We help our customers get back control of their cloud spend.
Customer reviews
Human Resources
Good Experience Overall, But Overlay Changes Could Be Faster
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
We can see all the user behaviour on our site.
What do you dislike about the product?
Changes in overlays or forms took a bit too long sometimes.
What problems is the product solving and how is that benefiting you?
Increasing lead acquisition .
Leisure, Travel & Tourism
The Zeta Platform Delivers Powerful Results
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
The Zeta platform provides a broad range of features.
What do you dislike about the product?
The Zeta platform may feel overwhelming if you don't use it on a regular basis.
What problems is the product solving and how is that benefiting you?
We are able to connect with our warm audience consistently by sending them personalized messages on a regular basis.
Automotive
Exceptional Support and Seamless Omnichannel Campaigns
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
What I appreciate most about the Zeta Marketing Platform is its excellent support team, who are always responsive and truly helpful whenever I encounter issues or have questions. The user interface stands out for being well-designed and intuitive, which makes navigating the platform and running campaigns straightforward and efficient. Another significant advantage is the platform’s seamless execution of omnichannel campaigns across various touchpoints, enabling a unified and consistent customer experience. In summary, Zeta brings together ease of use, reliable support, and robust omnichannel features to create a highly effective marketing solution.
What do you dislike about the product?
One aspect where the Zeta Marketing Platform could be enhanced is in its approach to dynamic content. The process of creating and managing dynamic elements is not as straightforward as it should be, often demanding additional effort or the use of workarounds to reach the preferred level of personalization. Simplifying and streamlining this process would greatly improve the overall user experience, making dynamic content easier to develop and maintain.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform has been instrumental in tackling two significant business challenges for us: low customer retention and inconsistent omnichannel communication. Without timely and relevant follow-up, it can be difficult to encourage customers to return after their initial visit. Zeta makes it possible to engage with customers in a more coordinated and consistent way, which helps us maintain those important connections. The platform also addresses the issue of fragmented, channel-specific messaging by enabling us to manage omnichannel campaigns from a single system. As a result, we are able to deliver more unified customer experiences, see better engagement, and build stronger long-term loyalty.
Automotive
Intuitive Interface and Excellent Support Make a Winning Combo
Reviewed on Dec 12, 2025
Review provided by G2
What do you like best about the product?
Intuitive interfaces that make it easy to use for across segmentation, creative, cross-channel activation and channel-level reporting. Strong Customer Support and Training.
What do you dislike about the product?
Building out code for dynamic personalization can be overly complicated at times.
What problems is the product solving and how is that benefiting you?
The platform has brought our business to a new level of segmentation and 1:1 communication across multiple channels where it did not previously exist.
Retail
Exceptional Support and Seamless Integrations Enhance Daily Workflow
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
Our account reps are very informative & know the best process to help answer any questions or provide resolutions to existing problems. The UI is very user-friendly which makes m day-to-day so much easier. Integration between third-party vendors is very seamless & if they do not support they look into future options internally to update on their end.
What do you dislike about the product?
Sometimes the platform tweaks out on me and I have to refresh my browser, this may also be a network error on my end though. One other area to improve would be the query segment logic. We have had multiple times where an intended audience/segment 'zero's out' which prevents or delays an email from being sent out of caution.
What problems is the product solving and how is that benefiting you?
Since we are an retail company, we highly rely on making sure our demand YoY is increasing. If there is a decreasing trend we can rely on Zeta's strategic team to help provide industry standards & problem solving ideas to help implement before our end-of-quarter. Very helpful account reps were provided for us.