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Overall good; with some caveat
What do you like best about the product?
Campaigns are good.
Feedback look is nice.
Feedback look is nice.
What do you dislike about the product?
API needs to be improved which can substantially improve the performance.
What problems is the product solving and how is that benefiting you?
Marketing Automation
Email campaigns
Email campaigns
Terrible experience and user support
What do you like best about the product?
Not applicable, the best was the misrepresentations made during the initial sales discussions. The gap was painful.
What do you dislike about the product?
Zeta proved to be cumbersome, requiring our team to invest significant time and resources just to execute standard email campaigns. Nearly an entire summer was spent by our product and engineering teams simply trying to make the platform meet our basic operational needs.
What problems is the product solving and how is that benefiting you?
Email but it is not benefitting the team.
Zeta ESP Review
What do you like best about the product?
Interactive UI and simple APIs also good support from the team.
Implementation also quick.
Implementation also quick.
What do you dislike about the product?
Multiple API integrations required
Not able to test the refresh token auth in zmp api spec doc
Not able to test the refresh token auth in zmp api spec doc
What problems is the product solving and how is that benefiting you?
Real Time mailing
Good Marketing Platform with a Great Dashboard
What do you like best about the product?
I really enjoy using the Zeta Marketing Platform. The dashboard is one of its best features—it's clean, intuitive, and makes it easy to monitor campaign performance and customer engagement. The platform is fast and efficient, and I appreciate how it brings together data and personalization tools in one place.
What do you dislike about the product?
While the platform is generally user-friendly, navigating to specific options can sometimes be confusing. It would be helpful if the interface had a more streamlined layout or improved search functionality to make it easier to find certain features.
What problems is the product solving and how is that benefiting you?
Zeta makes it easy to track and understand campaign performance at a glance. The dashboard provides clear, real-time insights, which helps us quickly assess what’s working and where we need to adjust—saving time and improving decision-making.
Great Product / Great Team
What do you like best about the product?
Effective. Efficient. Straight forward and product can be easily worked with.
What do you dislike about the product?
Can be overwhelming with the number of products/platforms that Zeta offers - so many choices. Sometimes these additional products to compliment what you have cost extra.
What problems is the product solving and how is that benefiting you?
Continuous and periodic Digital eMail Campaigns to our audience without much human analysis and intervention. Improving brand awareness. Capturing sales from a segment where we could never reach previously.
ZMP Review
What do you like best about the product?
I like how we the options are endless. There is a data and analytics tab that can help us out on many tasks.
What do you dislike about the product?
There are so many tabs that I feel like could be made clearer for their intended use. Platform offers so much, however maybe a training could be helpful or videos on what each tabs potential is.
What problems is the product solving and how is that benefiting you?
It is helping us see how our account is performing. With this we better understand optimization potential. Also gives us visibility
It's been great so far! But still there is room for improvement!
What do you like best about the product?
How easy to navigate it is.. and above all the support we are offered in any moment of crisis.
What do you dislike about the product?
2 things, I wish there were more learning webinars during lunch that I could hop on and learn more on, or emails like "Best marketing tactics for Father's Day" "Best catchphrases for valentines day"
I know some service providers who do this regularly like Attentive and would love Zeta starting to initiate some of this. Also if we could have mini conferences in other states based on where your clients are based.
I know some service providers who do this regularly like Attentive and would love Zeta starting to initiate some of this. Also if we could have mini conferences in other states based on where your clients are based.
What problems is the product solving and how is that benefiting you?
It is solving the issue omy work taking way longer than it should as it rarely freezes on me (because I work with huge amounts of data) and the overall ease helps me do more in little time.
POWER + INNOVATION in one package!
What do you like best about the product?
Sleek UI and Easy, Intuitive navigation.
What do you dislike about the product?
No Dedicated Tech Support (online) resources
What problems is the product solving and how is that benefiting you?
Email Campaign Management & Producton
User friendly
What do you like best about the product?
User interface and ease of use when trying to find data on something specific
What do you dislike about the product?
Number of features, and the over complexity of trying to do exports
What problems is the product solving and how is that benefiting you?
The ZMP is adding an extra layer of depth in our media performance that is insightful for our team and client
Great Account Service and Proven Results
What do you like best about the product?
Zeta's platform and data behind it really works to get customers. The 1:1 delivery and match back proves performance.
What do you dislike about the product?
Minimum level spend is creeping up as the platform grows, making it more difficult for smaller advertisers to benefit from the it.
What problems is the product solving and how is that benefiting you?
New customer acquisition via email.
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