Sold by: mParticle
Deployed on AWS
mParticle is a real-time AI customer data platform that powers your entire marketing stack with high-quality customer data.
Overview
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like King, Lyft, Overstock and Ticketmaster use mParticle to deliver great customer experiences and accelerate growth.
mParticles helps their customers to:
- Improve customer engagement
- Reduce cost and complexity of activating customer data
- Build a first-party data foundation to enhance business agility
For custom pricing, EULA, or a private offer, please contact us at partners@mparticle.com .
Highlights
- mParticle's ecosystem of 300+ integration partners offers a unique opportunity to help create 360-degree view of your customers.
- Collect, standardize, and transform first-party engagement data from every customer touchpoint and connect it to Amazon Advertising, S3, RedShift, Personalize, and Kinesis for better insight without the extra coding and engineering maintenance.
- Enable non-technical teams to create AI models and deploy those insights to any mParticle's 300+ integrated tools without data science support.
Details
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
mParticle | 20 Billion Events /100 Real Time Audiences and/or Calculated Attribute | $1,000,000.00 |
Vendor refund policy
No refunds
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support information visit our mParticle Help Center -
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By mParticle
By Blueshift
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Integration
Supports collection, standardization, and transformation of first-party engagement data from multiple customer touchpoints
Integration Ecosystem
Provides comprehensive integration capabilities with over 300 partner platforms and tools
AI Data Modeling
Enables creation and deployment of AI models without requiring dedicated data science expertise
Customer Data Platform
Offers real-time customer data management across entire product and customer lifecycle
Data Connectivity
Facilitates direct connection to analytics and advertising platforms like Amazon Advertising, S3, RedShift, Personalize, and Kinesis
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Customer Profile Management
Create comprehensive unified customer profiles integrating historic, real-time, and predictive data across anonymous and identifiable users
Real-time Data Processing
Dynamic profile building with continuous updates triggered by user interactions across multiple devices
AI-Powered Marketing Automation
Automated personalization targeting using artificial intelligence algorithms for message crafting and optimization
Data Scalability
High-volume data processing capability handling billions of emails and millions of personalized messages per hour
Cross-Device User Tracking
Unified user identification and tracking mechanism spanning multiple devices and interaction touchpoints
Standard contract
No
No
No
Customer reviews
0 ratings
0 AWS reviews
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171 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Carolina G.
Great CDP tool with excellent customer service
Reviewed on Jul 29, 2025
Review provided by G2
What do you like best about the product?
Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where we need them to go. This year, I've also used mParticle for more than just Audience building, but also as a key tool to collect 1P data for Sweepstakes, NBCU Profile creation, ingestion of 1P data and much more. The platform seamlessly integrates with a lot of the vendors, partners or external tools we use. However, I think the #1 aspect of mParticle is it's amazing customer service team. I've been working with Molly ever since I began working at NBC/Telemundo and she's always been willing to help, while also offering easy, clear-cut solutions. Beyond Molly, the tech and support team is also always willing to help. Manny and his team are an absolute pleasure to work with, and they always feel like an extension of our internal team, which makes any implementation easy. I use Mparticle quite often for most of the projects I lead, and I wouldn't have it any other way.
What do you dislike about the product?
The only part of mParticle I would say is my least favorite is the new UI, maybe it's a matter of me getting more used it but I sometimes don't feel it is as user-friendly as the past one. There are certain parts of the tool that I still need guidance on and maybe a new experience could make it feel a bit less intimidating.
What problems is the product solving and how is that benefiting you?
They're solving easy but secure ways of sending our 1P data to vendors and partners.
Using our one-app data to build audiences we can activate on our media campaigns.
A way to ingest and organize data collected from Sweepstakes and events.
Easy access to other brands' data (with the right approval of course), providing one unified ecosystem for the entire business.
Data Compliance with the latest privacy and legal requirements to make sure we are using our data the right way.
Using our one-app data to build audiences we can activate on our media campaigns.
A way to ingest and organize data collected from Sweepstakes and events.
Easy access to other brands' data (with the right approval of course), providing one unified ecosystem for the entire business.
Data Compliance with the latest privacy and legal requirements to make sure we are using our data the right way.
Entertainment
User friendly platform
Reviewed on Jun 20, 2025
Review provided by G2
What do you like best about the product?
The user interface is easy to work with.
What do you dislike about the product?
Support response times are not as fast as I would like.
What problems is the product solving and how is that benefiting you?
Identity Resolution
Anders L.
Understand your customers behavior in digital channels by using mParticle
Reviewed on Dec 10, 2024
Review provided by G2
What do you like best about the product?
Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration.
What do you dislike about the product?
It is quite difficult to get 100% visibility of a hybrid mobile app.
What problems is the product solving and how is that benefiting you?
Multi-channel user behavior analytics and e-commerce user journey visualization
Łukasz W.
Powerfull and easy to use CDP tool
Reviewed on Nov 12, 2024
Review provided by G2
What do you like best about the product?
Clear and easy to use inteface that hugely improve ways that you can manage customer data.
Very good customer support.
Very good customer support.
What do you dislike about the product?
Lack of possibility o define own input platforms.
What problems is the product solving and how is that benefiting you?
It act as one source of all customer related data and allows seamless integration to external tools.
Marketing and Advertising
functional for creating lists for marketing purposes
Reviewed on Oct 23, 2024
Review provided by G2
What do you like best about the product?
great customer service team and once it is up and running, it works.
What do you dislike about the product?
Feels like there is so much set up for engineering and PMs just for marketing to be able to use it
What problems is the product solving and how is that benefiting you?
Getting lists in 3rd party ad platforms