Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
David M.
Easy to Personalise for Different Client Needs
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
It’s easy to personalise, which is important because my different clients have different needs.
What do you dislike about the product?
How the set-up is to get the PMAX campaigns in
What problems is the product solving and how is that benefiting you?
How I do my reporting, as it allows me to use more of my time in analyzing the data
Michele C.
Simple, Powerful, and Easy to Use
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
The most useful aspect for Funnel is the simplicity of managing connectors, querying databases, and creating dashboards without requiring a strong knowledge of data manipulation. This makes it easier to work with data independently, quickly, and efficiently, even without advanced technical skills.
What do you dislike about the product?
Nothing, I really like the platform and the UI
What problems is the product solving and how is that benefiting you?
Funnel helps me simplifying the workflow, supporting on data integration, analysis, and dashboard creation
Magnus W.
Digital Specialist
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
It’s easy to manage different sources of marketing data with Funnel AI. It also helps me quickly analyze the data, and the dashboards make it simple to visualize KPIs.
What do you dislike about the product?
Honestly, I can’t think of a single thing I dislike about this product.
What problems is the product solving and how is that benefiting you?
Reporting within the organization has been the biggest time-saver we’ve identified. It also helps us understand user patterns across different channels over time and compare results from one period to the next. Having this data available has helped us create better ads and content going forward.
Carles M.
Easy to Use With Excellent AI Implementation
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
easy to use and excellent implementation IA
What do you dislike about the product?
the set up was a real pain, It was long and not really easy. the rules are not really easy to implement
What problems is the product solving and how is that benefiting you?
recovering the data from acquisition platforms and confront it to our CRM's. make metrics calculations easily
Max P.
Easy-to-Use Funnel with Seamless Integrations, KPI Insights, and First-Class Support
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
Funnel helped us kick-start our business with an easy-to-use interface, seamless connections to a wide range of social media and marketing platforms, and powerful tools to harmonize and explore KPIs across our media inventory. On top of that, Funnel provides first-class support, handling every request with speed, care, and attention to detail.
What do you dislike about the product?
We had high expectations for the portal and dashboard features, but at their current stage of development, they did not fully accommodate our specific approach to managing campaigns and clients. We therefore decided to develop our own dashboard and campaign management interface.
What problems is the product solving and how is that benefiting you?
Funnel provides and maintains API connections to a wide range of social media and marketing platforms, including Meta, TikTok, and Reddit. We know how much work goes into building these integrations and keeping them up to date, so we’re happy to leave this to Funnel’s developers. This saves us time, money, and a lot of headaches.