Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Joris G.
Smooth, Team-Friendly Tool with Responsive Support and Granular Data Access
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
What I find most helpful about Funnel is having one tool that both the marketing and data teams can use. The app feels smooth to work with, and the support team is very responsive. It also has enough features for the data team to access granular data, while still being usable for tech-savvy marketing team members who want to define dimensions and metrics and run deeper analysis in the Data Explorer. That said, we don’t use the dashboarding option.
What do you dislike about the product?
As the number of data sources keeps increasing, the price is also rising significantly, especially when you start diversifying the marketing mix.
What problems is the product solving and how is that benefiting you?
Funnel enables our e-commerce team to be fully autonomous when it comes to ingesting marketing data. With this autonomy, we no longer rely on the IT team to make changes to marketing data, such as renaming campaigns or adjusting their categorization. As a result, we remove key dependencies and can move faster.
Thalles G.
Funnel Makes Building ETL Paths Effortless
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
For me, the best thing about Funnel is how easy it is to build the ETL path.
What do you dislike about the product?
I guess, funnel could improve your regional data sources. For example, in Brazil we have some connectors like Globo Ads.
What problems is the product solving and how is that benefiting you?
Funnel is solving a lot of problems at my company. We don’t need a data engineering team here, because Funnel takes care of this for us.
Ryan R.
Funnel's a great and democratic platform.
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
Funnel feels very democratic—any BI team, regardless of experience level, can use it. The platform is easy to use and dynamic, which makes working in it straightforward.
What do you dislike about the product?
What frustrates me is the lack of control over the platform's extraction results. The updating of API extractions is determined by Funnel, and sometimes I simply want to refresh the Google Ads API connection, but I can’t.
What problems is the product solving and how is that benefiting you?
Before Funnel, we used another platform within Google Sheets, and it was a bit disorganized. With Funnel, we can keep everything from each platform in one place, which makes it much easier to manage.
Noah J.
Clean, Intuitive Interface That Simplifies a Technical Workflow
Reviewed on Sep 28, 2026
Review provided by G2
What do you like best about the product?
The interface itself - it provides a very clean experience for something that is normally very technical from other partners
What do you dislike about the product?
Logical limitations within the mapping functionality are the most common piece that seem like simple things that just are not possible. As many complex things as Funnel does great, there are some simple things it can't do that are a bit of a hindrance.
Example: using metrics in logic for dimensions, or vice versa
Example: using metrics in logic for dimensions, or vice versa
What problems is the product solving and how is that benefiting you?
data harmonization in a code-free environment. allows our data engineering team to lead data integrations without requiring complex code and API knowledge, helping streamline integrations
Marianna L.
Smooth, Intuitive platform for Seamless Multi-Source Ad Spend Tracking
Reviewed on Sep 28, 2026
Review provided by G2
What do you like best about the product?
What I value most about Funnel is the Data Explorer, which I use regularly.
UI/UX & Ease of Use: The interface feels smooth and intuitive. Setting up custom rules for dimensions, metrics, and filters is very quick and straightforward, saving me hours of manual data setup.
Integrations: Connecting different data sources is seamless. It lets me centralize everything and monitor cross-platform advertising costs in near real time.
Performance & Workflow Improvement: Having instant visibility into multi-channel spend has significantly improved my day-to-day reporting workflow and made my decision-making more efficient.
Pricing / ROI: The amount of time saved on data aggregation, along with the accuracy of budget tracking, makes Funnel well worth the investment.
Support & Features: The data-mapping capabilities and automated rules feel smart and dependable, helping ensure accurate data with minimal friction.
UI/UX & Ease of Use: The interface feels smooth and intuitive. Setting up custom rules for dimensions, metrics, and filters is very quick and straightforward, saving me hours of manual data setup.
Integrations: Connecting different data sources is seamless. It lets me centralize everything and monitor cross-platform advertising costs in near real time.
Performance & Workflow Improvement: Having instant visibility into multi-channel spend has significantly improved my day-to-day reporting workflow and made my decision-making more efficient.
Pricing / ROI: The amount of time saved on data aggregation, along with the accuracy of budget tracking, makes Funnel well worth the investment.
Support & Features: The data-mapping capabilities and automated rules feel smart and dependable, helping ensure accurate data with minimal friction.
What do you dislike about the product?
Performance with large date ranges & granular data: When querying or loading data with granular details (such as campaign names, ad set level details, etc.) over an extended date range, performance can slow down and queries take longer to load.
Pricing: The platform can be a bit expensive. While it delivers strong value and saves a lot of time, the pricing model might be a bit steep for smaller teams or businesses with lower ad spend.
Pricing: The platform can be a bit expensive. While it delivers strong value and saves a lot of time, the pricing model might be a bit steep for smaller teams or businesses with lower ad spend.
What problems is the product solving and how is that benefiting you?
Near Real-Time Cost & Budget Control: Instead of logging into dozens of individual ad platforms (Google Ads, Meta, TikTok, etc.), Funnel centralizes all spend data. This gives me a complete, near real-time overview of costs across all channels, making budget management much easier and more precise.
Data Normalization & Standardization: It eliminates mismatched naming conventions across platforms. With custom dimension and metric rules, I can easily map and standardize data into a unified structure.
Time Savings & Error Reduction: Automating data extraction and transformation removes the need for manual spreadsheet exports, saving hours of tedious work every week and eliminating human error. This allows me to focus on strategic analysis rather than data gathering.
Data Normalization & Standardization: It eliminates mismatched naming conventions across platforms. With custom dimension and metric rules, I can easily map and standardize data into a unified structure.
Time Savings & Error Reduction: Automating data extraction and transformation removes the need for manual spreadsheet exports, saving hours of tedious work every week and eliminating human error. This allows me to focus on strategic analysis rather than data gathering.