Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Vineeth I.
Seamless Cross-Platform Insights with Strong Performance and Responsive Support
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
The way it seamlessly connects across soo many platforms, the granularity level it takes the data into. The support team who is always very prompt and reachable and just a text away. The platform is very easy to navigate and understand. The pricing of the services is also being fairy priced. Overall performance of the tool is soo strong. I've also recommended this to my client and they have also brought and are using your enterprise level services.
What do you dislike about the product?
To be honest, I use this tool on a daily basis, and I’ve been using it for the last three years. I’ve never found anything to complain about. I’m subscribed to their newsletters, so whenever a new feature is released, I get to try it out.
What problems is the product solving and how is that benefiting you?
We use Funnel to consolidate data from six paid media platforms plus Adobe Analytics into BigQuery for a single cross-channel reporting pipeline. Before this, pulling and reconciling platform exports manually was slow and error-prone, especially matching Adobe Analytics segments to ad platform data. Now Funnel automates that ingestion, which has cut the manual pull-and-reconcile work significantly and given us a much more reliable, unified view of paid media performance across channels in one dashboard.
Easy to Use with Great Documentation
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
Easy to use. Good documentation available
What do you dislike about the product?
Every new feature costs extra. You always need more than one source of a connector to use the data effectively
What problems is the product solving and how is that benefiting you?
Funnel is always up to date. For example, the chat is integrated with Claude
Hana C.
Easy Data Cleaning and Seamless API Connections
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
The way it organises and cleans data, I like how its very easy to connect data sources and new APIs
What do you dislike about the product?
I'm very used to using other platforms like PowerBI for example, for dashboarding. I think it's very difficult to connect many datasources into one dashboard, the visuals are quite limited when it comes to displaying graphs and tables or dropdowns/slicers.
What problems is the product solving and how is that benefiting you?
Helps to reduce manual work
Ramya V.
Centralized Marketing Data for Better Reporting
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
Centralizes data from multiple marketing platforms like Google Ads, Meta, LinkedIn, and Bing. Automates data collection, reducing manual exports and repetitive work. Standardizes data across different platforms for easier comparison and reporting. Reduces API and data-pipeline maintenance when platforms change. Connects easily with tools like Power BI, BigQuery, Tableau, and Looker. Saves analyst time, allowing more focus on dashboarding, analysis, and business insights.
What do you dislike about the product?
Can be expensive compared with building your own data pipelines. Data delays can occur, so some platform data may not be immediately available. Connector issues can happen, requiring reconnection or troubleshooting. Some platform-specific metrics may not match exactly due to different definitions or attribution rules. Learning curve for understanding Funnel’s fields, mappings, and transformations. Less control than directly querying APIs or building your own BigQuery pipelines.
What problems is the product solving and how is that benefiting you?
Automates data collection from multiple marketing platforms, reducing manual downloads and uploads. Brings data into one place, making it easier to combine Google Ads, Meta, LinkedIn, Bing, etc. Reduces data-cleaning effort by standardizing fields and dimensions across platforms. Improves reporting efficiency by providing a reliable data source for Power BI and BigQuery. Reduces dependency on manual processes, such as maintaining separate spreadsheets and data pipelines. Saves time and allows me to focus more on dashboard development, analysis, and insights rather than data preparation.
Kelvin D.
Makes Working with Marketing Data Effortless
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
How easy it makes our life to work with marketing data
What do you dislike about the product?
Maybe the Dashboard can be better, at least something similar to Looker Studio
What problems is the product solving and how is that benefiting you?
Setting up Data sources, creating Custom metric and Dimension and pushing it to Data warehouse