Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Margaret H.
A Very User-Friendly ETL Tool for Non-Technical Users
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
very user friendly ETL tool for non technical users
What do you dislike about the product?
the flexpoint usage can be annoying but its their business model
What problems is the product solving and how is that benefiting you?
ETL, data piping for our organization and clients
Kristin K.
Rock-Solid Setup and Client-Loved Dashboards That Save Reporting Time
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
Once I have everything set-up, I rarely have to go back and edit any settings. Nothing breaks. Our previous provider constantly needed break/fixes and troubleshooting. Our clients love the dashboards too! Such a time saver for us in reporting now!
What do you dislike about the product?
While Funnel is intuitive to me, it isn't to all my colleagues so I'm often helping them troubleshoot. Usually, there are easy fixes. However, since they haven't spent as much time in the tool as I have, they often get frustrated.
What problems is the product solving and how is that benefiting you?
Data consolidation across platforms for total budget overviews is huge! And the dashboards are so much better than Data Studio so I save so much time there!
Sadie F.
Accurate Data Pulls and Fast-Loading Dashboards with Funnel
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
Funnel is extremely helpful for pulling accurate data quickly. I can feel confident that the data is being pulled into the platform correctly, and the dashboards load quickly, making the overall process highly efficient.
What do you dislike about the product?
There aren’t many things I dislike about Funnel, but one minor inconvenience is that I’m unable to view different date ranges within the same dashboard. Having the flexibility to compare multiple date ranges in one dashboard would make the platform even more useful.
What problems is the product solving and how is that benefiting you?
Funnel helps us identify areas for optimization within our campaigns and efficiently aggregate data and integrate to other platforms for reporting. This makes Funnel an extremely valuable and useful tool in my day-to-day work. The support team is also very helpful and quick to respond when I need them.
Max M.
Reliable, Low-Maintenance Data Pipelines with Flexible Integrations
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
What I like most about Funnel is how reliable and low-maintenance it is. The UI is simple and intuitive, and setting up or adjusting data sources is straightforward.
The range of integrations is extensive, with many ready-to-use connectors as well as options for custom data sources. It is also very flexible to activate, deactivate, or adjust connectors depending on current needs.
The biggest benefit for me is the performance and stability of the data pipelines. Data is imported reliably, and Funnel handles most API changes, connector issues, and technical maintenance in the background. In day-to-day work, the main maintenance required is occasionally reauthorizing a connector.
Another major advantage is that Funnel stores the collected data historically. This means that even when configurations or connectors change, historical data remains available and can be transformed and used flexibly for reporting and analysis.
The range of integrations is extensive, with many ready-to-use connectors as well as options for custom data sources. It is also very flexible to activate, deactivate, or adjust connectors depending on current needs.
The biggest benefit for me is the performance and stability of the data pipelines. Data is imported reliably, and Funnel handles most API changes, connector issues, and technical maintenance in the background. In day-to-day work, the main maintenance required is occasionally reauthorizing a connector.
Another major advantage is that Funnel stores the collected data historically. This means that even when configurations or connectors change, historical data remains available and can be transformed and used flexibly for reporting and analysis.
What do you dislike about the product?
The main downside for me is the pricing. Funnel is relatively expensive, especially for smaller projects or setups with only a few connectors.
That said, the price is also closely tied to the quality, stability, and low maintenance effort. Compared with building and maintaining the same infrastructure in-house, Funnel can still be the more cost-effective option.
In my view, the value becomes much clearer when you manage a larger number of connectors and data sources. For very small setups, the pricing can be harder to justify.
That said, the price is also closely tied to the quality, stability, and low maintenance effort. Compared with building and maintaining the same infrastructure in-house, Funnel can still be the more cost-effective option.
In my view, the value becomes much clearer when you manage a larger number of connectors and data sources. For very small setups, the pricing can be harder to justify.
What problems is the product solving and how is that benefiting you?
Funnel helps us bring data from many different marketing platforms into one central place and structure it consistently.
A major benefit is the flexibility of Custom Dimensions. We can easily assign costs to different products, departments, or business areas. When new products are introduced or organizational structures change, we can quickly adjust the dimensions and reclassify the data without rebuilding the entire setup.
This makes cost attribution much easier and allows us to adapt reporting structures quickly when business requirements change.
A major benefit is the flexibility of Custom Dimensions. We can easily assign costs to different products, departments, or business areas. When new products are introduced or organizational structures change, we can quickly adjust the dimensions and reclassify the data without rebuilding the entire setup.
This makes cost attribution much easier and allows us to adapt reporting structures quickly when business requirements change.
Domenico D.
Funnel Streamlines Reporting with Connected Data and Reusable Dashboards
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
What I like best about Funnel is that it helps us spend less time reporting and more time adding value. The ability to connect data sources, standardise metrics, and create reusable dashboards means our teams can move faster, collaborate better, and have more insightful conversations with clients.
What do you dislike about the product?
Funnel it can sometimes expose process gaps that already existed. When data structures, naming conventions or ownership aren't aligned, Funnel makes those issues visible very quickly. That's uncomfortable at first, but it's also one of the reasons the platform helps organisations improve.
What problems is the product solving and how is that benefiting you?
Funnel solves the problem of fragmented data and manual reporting. Instead of teams spending hours pulling numbers from different platforms and reconciling metrics, Funnel gives us a single, consistent source of truth. For me, the biggest benefit is that it shifts the conversation from 'what happened?' to 'what should we do next?', allowing us to spend more time driving insights and client value rather than building reports.