Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Daniëlle v.
Easy, Reliable, and Great for Reporting
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
The biggest advantage of Funnel for me is how easy it is to connect channels, work with the data using custom dimensions and metrics, and then export everything to Power BI. The interface feels intuitive, so getting started doesn’t take long, and the onboarding process is clear and straightforward.
I’m also very happy with the support. Whenever we’ve had questions or run into issues, the team has responded quickly and been genuinely helpful in finding a solution.
Another reason I like Funnel is the value for money. Compared to some other tools I’ve looked at, it offers a lot of functionality without being overly expensive.
Finally, the number of available connectors is a huge plus. We can pull data from many different marketing platforms and bring everything together in one place, which makes reporting and analysis much easier. A lot of other tools don’t offer direct connections with smaller parties in Europe, so that’s a big advantage as well.
I’m also very happy with the support. Whenever we’ve had questions or run into issues, the team has responded quickly and been genuinely helpful in finding a solution.
Another reason I like Funnel is the value for money. Compared to some other tools I’ve looked at, it offers a lot of functionality without being overly expensive.
Finally, the number of available connectors is a huge plus. We can pull data from many different marketing platforms and bring everything together in one place, which makes reporting and analysis much easier. A lot of other tools don’t offer direct connections with smaller parties in Europe, so that’s a big advantage as well.
What do you dislike about the product?
I don’t have any major dislikes about Funnel. Overall, the platform has been reliable and easy to work with.
The only challenge we’ve run into from time to time is when updates made by publishers or advertising platforms weren’t reflected in Funnel correctly or right away. In a few cases, this caused temporary discrepancies and meant we had to do manual checks until the connector was updated. That said, these situations are often outside of Funnel’s direct control, since they’re driven by changes on the source platforms themselves.
The only challenge we’ve run into from time to time is when updates made by publishers or advertising platforms weren’t reflected in Funnel correctly or right away. In a few cases, this caused temporary discrepancies and meant we had to do manual checks until the connector was updated. That said, these situations are often outside of Funnel’s direct control, since they’re driven by changes on the source platforms themselves.
What problems is the product solving and how is that benefiting you?
Funnel helps us bring together data from many different marketing platforms, across multiple webshops and objectives. Having everything in one place saves a lot of manual work and makes our reporting far more consistent.
One of the biggest advantages is how easy it is to get the data into Power BI. We can build reports much faster and spend less time collecting, cleaning, and preparing data. Rather than double-checking numbers across separate platforms, we can focus on analyzing performance and spotting opportunities to improve.
Overall, it has made our reporting more efficient and gives us a clearer overview of marketing performance across channels. The time savings alone make a noticeable difference in our day-to-day work.
One of the biggest advantages is how easy it is to get the data into Power BI. We can build reports much faster and spend less time collecting, cleaning, and preparing data. Rather than double-checking numbers across separate platforms, we can focus on analyzing performance and spotting opportunities to improve.
Overall, it has made our reporting more efficient and gives us a clearer overview of marketing performance across channels. The time savings alone make a noticeable difference in our day-to-day work.
Amy F.
Smooth, Fast Reporting with an Intuitive UI and Helpful Customer Success Support
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
The UI is laid out nicely on the left side with data and reporting separate. I also find hooking up the data really easy with mapping the columns. Your customer success manager is always there to double check these things for you as well. Everything is really smooth and fast, even with email imports I always assume they're very clunky but easy refresh buttons means you can check for updates really quickly and simply.
What do you dislike about the product?
There's no easy glossary or custom definitions for you to keep handy within the platform. A lot of the dashboards are copies of ones our CS manager has made as I'm not entirely sure on the definitions when pulling multi-channel reports across.
What problems is the product solving and how is that benefiting you?
Being able to media plan based on CPAs across channels and producing reports for internal stakeholders. Attribution has been incredible at looking at those brand lead/upper funnel channels.
Ayman S.
Easy API Access and Smooth Data Transfers to Databases
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
I like how easy it is to use for accessing ad platform APIs and transferring data into databases.
What do you dislike about the product?
The tool has some limitations when it comes to more advanced data engineering, monitoring, and highly customized automation.
What problems is the product solving and how is that benefiting you?
We’ve fully automated our digital marketing data and now have it all sent to one central place.
Simon-Pierre L.
Stable, Easy-to-Use Data Integration with Strong Performance and Support
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
stability, evolutions, ease of use, performance
we use it mostly for data integration
also great support from the team, for support and evolutions
we use it mostly for data integration
also great support from the team, for support and evolutions
What do you dislike about the product?
some of the connectors could be more stable/ could be improved
(eg IAS)
performance has been improved greatly on large dataset.
(eg IAS)
performance has been improved greatly on large dataset.
What problems is the product solving and how is that benefiting you?
we use funnel to collect and export media performance data from all our digital accounts to integrate it into our data platform
beate s.
Intuitive and easy to use – the connection fits
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
quite intuitive and easy to use. Connection okay.
What do you dislike about the product?
It doesn't help me understand my data sources very much. It's mainly about meta here.
What problems is the product solving and how is that benefiting you?
speed in pulling data