Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Bartosz S.
Multi purpose data connection solution for Paid Media
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
There’s a wide availability of connectors, and the platform is easy to use. Customer support is great, the UI/UX is strong, and the price feels reasonable. AI support is also available when needed.
What do you dislike about the product?
Not every connector is available, only UTF-8 files are available for custom uploads
What problems is the product solving and how is that benefiting you?
Data collection from multiple data sources, that is used for Data Analytics in company. Data exports are fast and efficient.
Malte K.
Easy to Use with Fast, Competent Support
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
Ease of use and very fast and competent support!
What do you dislike about the product?
For gaming apps in particular, we require a lot of custom connectors or default connectors don't always exist.
What problems is the product solving and how is that benefiting you?
We don't need to maintain a dedicated database and APIs ourselves and makes it accessible without a dedicated data engineer in our company.
Vivek P.
One-Stop Shop for Tracking Ad Spend, Clicks, Impressions, and ROI
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
It's our one stop shop for all data related to spends clicks and impressions which help us track our day to day ROI for the various ads and campaigns we run.
What do you dislike about the product?
I’m unable to have any newly created ad set automatically update once it’s mapped to my user ID, and therefore it doesn’t get included in the scheduled exports.
What problems is the product solving and how is that benefiting you?
spends analysis, ROAS tracking, integration of the same to our various channel reports. Helps us worry less about attribution and manually tracking the spends from our end.
Sultan D.
Easy-to-Understand UX and Smooth Cross-Platform Integrations
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
The UX is easy to understand. The integration across different platforms, and the ability to connect to many platforms, makes it much easier to work across systems and create reports.
What do you dislike about the product?
The Flexpoints aren’t really flexible. If I want to “try” a new connection, I have to increase my Flexpoints and pay more. I can’t simply test it for a week and then deactivate it again.
What problems is the product solving and how is that benefiting you?
It connects different data sources in one place and makes it easier to work without dealing with complicated raw data.
Jana v.
Connects All My Platforms for Easy, Centralized Management
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
I can connect all my different platforms, which makes it much easier to manage everything in one place.
What do you dislike about the product?
Sometimes I run into an error while mapping, but the team always helps me get it sorted out.
What problems is the product solving and how is that benefiting you?
It pulls all data streams from different platforms into one place in an easy, automated way, which saves me a lot of time.