Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Kelly S.
Intuitive, User-Friendly Hub for Unifying Data Sources and Custom Metrics
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love the fact that it’s a very intuitive USER FRIENDLY central hub that unifies various data sources with the ability to customize dimensions & metrics to mine (or the client’s exact specifications).
What do you dislike about the product?
Pricing mostly and custom data source connectors are likely to fail (though the setup of the platform we’re attempting to connect to shares blame in this)
What problems is the product solving and how is that benefiting you?
Providing numbers (KPIs, trends over time, allocations, etc) in the way team members and clients wants to see them. Being able to do that effectively & swiftly in a department of 1 is a huge benefit.
George B.
Consolidated Reporting That Saves Us Time
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
Consolidating reporting and saving time when pulling data.
What do you dislike about the product?
I’d say the main challenge was the platform’s initial learning curve, along with figuring out what level to import the data at.
What problems is the product solving and how is that benefiting you?
It saves time on reporting by letting us link the dashboard directly to the client, which helps us focus on bigger asks or requests.
Elena B.
User-Friendly UX and Easy Integration
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
very user friendly UX, easy to integrate
What do you dislike about the product?
Price is quite high vs competitors, AI is not really useful
What problems is the product solving and how is that benefiting you?
we usually contact Funnel team if any issue on connections
Ashwin P.
Great Data Source Integrations and Export Options
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
Data source integrations options, exports!
What do you dislike about the product?
Support can be better. Data Visualization capability!
What problems is the product solving and how is that benefiting you?
Data Integrations from various platforms.
Shweta W.
Simplifies Marketing Data & Reporting
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I like Funnel’s ability to bring data from multiple marketing sources together in one place, making reporting and analysis much simpler.
What do you dislike about the product?
The initial setup and data mapping can be a bit complex, especially when working with less common data sources.
What problems is the product solving and how is that benefiting you?
Funnel reduces the manual work of collecting and consolidating marketing data, helping me save time and get more reliable insights faster.