Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Nithika S.
Collaborative, Engaging Team—But Occasional Data Issues Are Hard to Explain
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
Very collaborative, timely, engaging people to work with
What do you dislike about the product?
Data issues pop up that are difficult to explain
What problems is the product solving and how is that benefiting you?
Mmm modeling is helping us determine incrementality
Caille O.
Great Support and Taxonomy Conventions, but Measurement Tools Need Improvement
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
Relationship with customer engagement has always been really good. Customer support online is also helpful and prompt. Data connections are managed well and rarely break or cause issues. The Conventions function has been absolutely instrumental as we've rolled out a standardized taxonomy framework and saves us tons of time not needing to maintain the data definitions in the dimensions.
What do you dislike about the product?
The measurement capabilities have been weaker compared to other products on the market. There are frequent changes within the organization of the UI that sometimes make it confusing to immediately find what I need.
What problems is the product solving and how is that benefiting you?
As an agency we need to be able to connect hundreds of our clients' ad platforms and backend data sources and create standardized schemas for our data warehouse that feed into custom client reporting. Funnel removes the time barriers that would otherwise be needed to bring in and define all this data with other ETL tools and processes.
Nyma M.
Neat, Non-Technical UI That Makes Multi-Source Reporting Fast
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
The UI is just so neat and perfect for non-technical persons, which most of us are in marketing.
It's so easy to connect data from different sources and then even easier to setup dimensions and metrics! as compared to PowerBI. Just Love it.
Funnel has greatly reduced our reporting time from days to hours.
It's so easy to connect data from different sources and then even easier to setup dimensions and metrics! as compared to PowerBI. Just Love it.
Funnel has greatly reduced our reporting time from days to hours.
What do you dislike about the product?
The limitations on Dashboard views - I'd love a bit more customization on how I'd want my reports to look - especially the colors. Be great if I could assign colors to dimensions so they are consistent
What problems is the product solving and how is that benefiting you?
The time it takes to create reports has improved a lot for me. Creating custom metrics and dimensions was surprisingly easy. I used to put together a weekly report that took about three days because the layout felt so clunky. With Funnel, it was a one-time setup, and now I can create that same report in just minutes.
Matt M.
Easy to Use, Comprehensive Connectors, and a Highly Responsive Team
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
Sheer ease of use. Comprehensiveness of the connector library. Several times when a media platform has not been covered the team have built one within 6 weeks. General responsiveness of the team, they've always listened and always come up with answers
What do you dislike about the product?
Couple of minor technical issues of the row/date issue, and the search function in data explorer is a bit clunky but nothing to genuinely dislike
What problems is the product solving and how is that benefiting you?
We've had severe pipeline reliability in the past with partial fetches impacting the reliability of data sets. Since switching to funnel these issues have been eradicated
Yousra J.
Centralized Data and Easy Custom Dashboards Make Reporting Simple
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
What I like most about Funnel is having all my data centralized in one platform. It makes performance analysis much simpler and clearer. I also find it very easy and quick to create custom dashboards, which allows me to adapt the reporting to my specific needs.
What do you dislike about the product?
Copying dashboards between different brands does not always work properly. The dashboard is copied, but the data does not always come through, which means I have to manually adjust it.
What problems is the product solving and how is that benefiting you?
Funnel allows me to centralize data from multiple platforms, such as GA4, Google Ads and Meta, in one place. This makes it easier to have a comprehensive view of performance across channels and simplifies the analysis and reporting process. It also saves time compared with having to collect and analyze data separately from each platform.