Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
André L. M.
A Powerful and User-Friendly Hub for Media Data
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
What I like most about Funnel.io is how easy it makes working with media data.
The interface is clean, modern, and intuitive, while still providing the flexibility needed for more advanced data exploration. It covers the majority of the advertising platforms we use for our clients, and the overall performance is very good. Data exploration is fast and responsive, although very large datasets sometimes require us to narrow the date range or number of fields.
The support and onboarding teams are also excellent, very responsive, friendly, and easy to work with.
I also appreciate Funnel's recent investment in AI capabilities, particularly the addition of the MCP Server. It's still early, but it looks very promising and I'm interested to see how these capabilities evolve.
The interface is clean, modern, and intuitive, while still providing the flexibility needed for more advanced data exploration. It covers the majority of the advertising platforms we use for our clients, and the overall performance is very good. Data exploration is fast and responsive, although very large datasets sometimes require us to narrow the date range or number of fields.
The support and onboarding teams are also excellent, very responsive, friendly, and easy to work with.
I also appreciate Funnel's recent investment in AI capabilities, particularly the addition of the MCP Server. It's still early, but it looks very promising and I'm interested to see how these capabilities evolve.
What do you dislike about the product?
There’s not much to dislike. With very large datasets, the exploration tool can sometimes reach its limits, requiring us to reduce the date range or number of fields.
I’d also like to see better cross-subscription management, particularly an easy way to export a consolidated list of all data connectors across our Funnel subscriptions.
I’d also like to see better cross-subscription management, particularly an easy way to export a consolidated list of all data connectors across our Funnel subscriptions.
What problems is the product solving and how is that benefiting you?
Funnel serves as the central collection layer for our campaign data, bringing data from multiple media platforms into one place before it is pushed to the client’s database for further adjustments and processing.
This greatly simplifies the data pipeline and reduces the complexity of managing many different media data sources independently.
It's very useful having all data sources in one place, readily available to be explored or even exported.
This greatly simplifies the data pipeline and reduces the complexity of managing many different media data sources independently.
It's very useful having all data sources in one place, readily available to be explored or even exported.
Henry R.
Simple, Intuitive UI with Helpful Support
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
Funnel has a very simple and easy to understand UI. The platform in general is very intuitive. When we encountered any issues the support was there to help us.
What do you dislike about the product?
I don’t like the new UI, and I’d prefer to keep using the old one.
What problems is the product solving and how is that benefiting you?
With Funnel, we can send data from one platform to others without spending too much time integrating new ETL processes. Setting up new pipelines is very quick, which makes it easy to get data flowing where we need it.
Lyna E.
Easy-to-Use UI and Seamless API Connections for Effortless Data Export
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
I like the UI—it’s easy to use. There are many different APIs you can connect to Funnel, which makes exporting data very easy.
What do you dislike about the product?
I dislike how much the tool relies on AI; I believe it’s unnecessary.
What problems is the product solving and how is that benefiting you?
It's solving the gathering and updating of media data problem - teams don't need to be going across multiple platforms and can now have complete media dashboards in one click
Food & Beverages
Smooth, Intuitive UI with Easy Source Connections and Great Support
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
Makes it easy to connect to various sources, reduces maintenance, and comes with great customer support.
Overall, it’s been a very smooth experience. It’s easy to work with, and the UI is intuitive.
I also appreciate the consistent upgrades and ongoing feature additions.
Overall, it’s been a very smooth experience. It’s easy to work with, and the UI is intuitive.
I also appreciate the consistent upgrades and ongoing feature additions.
What do you dislike about the product?
I’d love to see further options for bulk edits, such as applying a template to multiple sources.
It would also be great to have alerts for individual metrics/dimensions based on user-defined rules.
Additionally, an alert email distribution system would be useful as well (for example, sending an alert for source X only to specific users).
It would also be great to have alerts for individual metrics/dimensions based on user-defined rules.
Additionally, an alert email distribution system would be useful as well (for example, sending an alert for source X only to specific users).
What problems is the product solving and how is that benefiting you?
We use Funnel for API connection maintenance in our ingestion process. It eliminates most of the maintenance work for us and keeps the connections running with far less effort.
Olivia P.
Straightforward, Logic-Based Reporting
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
Platform is straightforward compared to other reporting platforms/setups. The rule conditions are logic-based, rather than coding. AI intelligence feature for insight assistance is appreciated.
What do you dislike about the product?
The load times for data sources are slower than competitors
What problems is the product solving and how is that benefiting you?
Great product at a competitive price, we are able to cut reporting costs and not lose reporting capabilities.