Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Marketing and Advertising
Extremely Intuitive Platform for Media Campaign Reporting
Reviewed on Apr 22, 2026
Review provided by G2
What do you like best about the product?
Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns.
What do you dislike about the product?
Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future.
What problems is the product solving and how is that benefiting you?
We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support.
Raza R.
Great Platform for Reviewing Marketing Channel Performance in One Place
Reviewed on Mar 13, 2026
Review provided by G2
What do you like best about the product?
Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel
What do you dislike about the product?
It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered
What problems is the product solving and how is that benefiting you?
Helping a lot to gather marketing data in one place for analysis and helping making an informed decision. Which channel or campaign to invest in further, where to cut further budgets
Dunanjay C.
User-Friendly and Seamless Data Integration Across Platforms
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms.
What do you dislike about the product?
It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs.
What problems is the product solving and how is that benefiting you?
Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly.
Niall T.
Excellent data connectors for Digital Marketing & Ecommerce
Reviewed on Dec 13, 2025
Review provided by G2
What do you like best about the product?
This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding.
What do you dislike about the product?
The relationship between 'views' and 'export' is a little confusing at the start
What problems is the product solving and how is that benefiting you?
Funnel helps us round out our marketing and data analytics requirements. Easy import of data from multiple systems (Klaviyo, Magento, GMC, Meta Ads and Microsoft Ads) to Looker Studio
Marketing and Advertising
Top-Tier Tool for Centralizing Data Across Platforms
Reviewed on Nov 20, 2025
Review provided by G2
What do you like best about the product?
Top-tier tool to centralise all your data across platforms
What do you dislike about the product?
For a beginner it could be a lot to digest
What problems is the product solving and how is that benefiting you?
Gathering data from many places into one