Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Dunanjay C.
User-Friendly and Seamless Data Integration Across Platforms
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms.
What do you dislike about the product?
It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs.
What problems is the product solving and how is that benefiting you?
Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly.
Niall T.
Excellent data connectors for Digital Marketing & Ecommerce
Reviewed on Dec 13, 2025
Review provided by G2
What do you like best about the product?
This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding.
What do you dislike about the product?
The relationship between 'views' and 'export' is a little confusing at the start
What problems is the product solving and how is that benefiting you?
Funnel helps us round out our marketing and data analytics requirements. Easy import of data from multiple systems (Klaviyo, Magento, GMC, Meta Ads and Microsoft Ads) to Looker Studio
Marketing and Advertising
Top-Tier Tool for Centralizing Data Across Platforms
Reviewed on Nov 20, 2025
Review provided by G2
What do you like best about the product?
Top-tier tool to centralise all your data across platforms
What do you dislike about the product?
For a beginner it could be a lot to digest
What problems is the product solving and how is that benefiting you?
Gathering data from many places into one
Munavvar M.
Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis
Reviewed on Nov 19, 2025
Review provided by G2
What do you like best about the product?
The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected.
What do you dislike about the product?
Nothing, I'm satisfied with it's features.
What problems is the product solving and how is that benefiting you?
Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations.
Muhammad Abdullah S.
Great for connecting data sources and visualising with consistent fields
Reviewed on Nov 18, 2025
Review provided by G2
What do you like best about the product?
Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance.
What do you dislike about the product?
There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster.
What problems is the product solving and how is that benefiting you?
Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions