Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Shweta W.
Simplifies Marketing Data & Reporting
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I like Funnel’s ability to bring data from multiple marketing sources together in one place, making reporting and analysis much simpler.
What do you dislike about the product?
The initial setup and data mapping can be a bit complex, especially when working with less common data sources.
What problems is the product solving and how is that benefiting you?
Funnel reduces the manual work of collecting and consolidating marketing data, helping me save time and get more reliable insights faster.
Silvia T.
Useful, Interesting Insights Clearly Displayed
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Useful interesting insights clearly displayed
What do you dislike about the product?
Not that I dislike it, but the process to clean up data that has been imported is complicated to understand
What problems is the product solving and how is that benefiting you?
Revenue attribution more effective than what we traditionally have used
Sathur G.
Easy Setup with Connectors—All Configuration in One Place
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
it's easy with all the connectors, we just need to configure in one place
What do you dislike about the product?
Sometimes the GA4 data shows some discrepancies compared to what I see in the GA4 platform.
What problems is the product solving and how is that benefiting you?
Building dashboards
Romain N.
Efficient Campaign Data Control with a Clear UI and Faster Data Explorer
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
It’s an efficient tool for aggregating, controlling, and optimizing our campaign data. The UI/UX is clear and user-friendly, and I really appreciate the performance improvements in the Data Explorer, which is very helpful.
What do you dislike about the product?
Using Data Explorer was a bit painful at first because of some technical issues, but for the past few months it has been OK. A lot has changed over the last three years, and sometimes each update requires some adaptation. The current version is fine, but I can see there are still a lot of tests around AI tools—tools that I don’t find any interest in at the moment!
What problems is the product solving and how is that benefiting you?
I work in a media agency, and we have a lot of campaigns to track across many sources. This tool helps us aggregate all of our data so we can export it into a homemade data-viz solution. It also makes it easier to extract only the data we need, thanks to the many options available and the wide range of custom filters.
Koyal M.
Simple, Straightforward Funnel That Helps Me Excel as an Account Director
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Funnel is very simple and straightforward to use, and allows me to do my job as an Account Director a lot better
What do you dislike about the product?
Sometimes the filters in the dashboard don't work properly, meaning I'll have to filter offline. Sometimes numbers can be off compared to the platforms which isn't ideal either
What problems is the product solving and how is that benefiting you?
Funnel allows me to collate data across multiple platforms into one singular table, benefitting me as it saves me time