Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
funnel.io
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Simon-Pierre L.
Stable, Easy-to-Use Data Integration with Strong Performance and Support
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
stability, evolutions, ease of use, performance
we use it mostly for data integration
also great support from the team, for support and evolutions
we use it mostly for data integration
also great support from the team, for support and evolutions
What do you dislike about the product?
some of the connectors could be more stable/ could be improved
(eg IAS)
performance has been improved greatly on large dataset.
(eg IAS)
performance has been improved greatly on large dataset.
What problems is the product solving and how is that benefiting you?
we use funnel to collect and export media performance data from all our digital accounts to integrate it into our data platform
beate s.
Intuitive and easy to use – the connection fits
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
quite intuitive and easy to use. Connection okay.
What do you dislike about the product?
It doesn't help me understand my data sources very much. It's mainly about meta here.
What problems is the product solving and how is that benefiting you?
speed in pulling data
Tiina L.
Flexible MMM with Fast Support and an All-in-One Platform
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Flexibility is a big plus: it’s possible to use custom data for MMM, and the support is really quick and efficient. I also like having all platforms and information in the same place. The product is constantly evolving, and the team is great to work with.
What do you dislike about the product?
The UI for MMM feels a bit dated. I’d like to see some of the views that competitors offer. I’d also like MMM to support longer-term analysis and additional views; right now it seems like only optimising for sales is available. In some campaigns, we want to optimise for reach instead, so I’d like to see more features that support that as well. Also better offline analysis.
What problems is the product solving and how is that benefiting you?
We have the possibility to create cross-channel dashboards and to build additional metrics and dimensions based on the ones we already have. Report creation is really easy. For the budgeting part, we moved from hunch-based budgeting to a more data-driven approach. It also helps us monitor and compare how different activities, campaigns and channels impact sales.
Gaia A.
Very User-Friendly Data Visualization for Everyone
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Very user-friendly. You don’t need to be an expert to understand the data and visualise it clearly.
What do you dislike about the product?
Sometimes I have difficulty visualising large sets of data in the Data Explorer tab.
What problems is the product solving and how is that benefiting you?
The issue with large datasets not loading was resolved by using the Dashboard instead of the Data Explorer.
Joris G.
Smooth, Team-Friendly Tool with Responsive Support and Granular Data Access
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
What I find most helpful about Funnel is having one tool that both the marketing and data teams can use. The app feels smooth to work with, and the support team is very responsive. It also has enough features for the data team to access granular data, while still being usable for tech-savvy marketing team members who want to define dimensions and metrics and run deeper analysis in the Data Explorer. That said, we don’t use the dashboarding option.
What do you dislike about the product?
As the number of data sources keeps increasing, the price is also rising significantly, especially when you start diversifying the marketing mix.
What problems is the product solving and how is that benefiting you?
Funnel enables our e-commerce team to be fully autonomous when it comes to ingesting marketing data. With this autonomy, we no longer rely on the IT team to make changes to marketing data, such as renaming campaigns or adjusting their categorization. As a result, we remove key dependencies and can move faster.