Sold by: Funnel
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
4.5
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.io
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
Dimensions summary
You buy this platform through a single contract dimension: a Subscription plan measured in units. The plan you select sets which functionality, data capacity, and products you can access. Pricing scales with the capacity you choose, so a larger subscription gives you more usage room. You can add capacity to your plan over time as your needs grow. Some measurement and modeling products are available as add-ons rather than being included by default. Because the listing offers one plan dimension, the unit count you commit to is the main lever that shapes your price.
Top-of-mind questions for buyers
Flexpoints measure the capacity of your subscription. They are consumed by features like connectors, data sources, visualization destinations, data warehouse destinations, and connected conversion platform accounts. Your plan sets which functionality is available, while flexpoints set how much of that functionality you can use.
No. Charges do not scale with data volume or number of rows. Cost is driven by your subscription plan and the flexpoint capacity you commit to, not the amount of data flowing through the platform. Connected accounts and destinations consume capacity, not raw data size.
You start with a set amount of flexpoints. If you need more capacity, you can add flexpoints to your plan at any time, either through the sales team or inside the platform. Adding capacity does not require switching to a different plan.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Christopher B.
Easy to Use and Saves Time by Reducing Complexity
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
Ease of use, saves us time and complexity.
What do you dislike about the product?
Sometimes there aren't connectors for platforms we need to use.
What problems is the product solving and how is that benefiting you?
Easier to translate client performance and saves us time in reporting.
Elisa D.
Wide Range of Data Sources That Really Helps
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
The amount of available data sources helps a lot
What do you dislike about the product?
Some data sources (e.g. Amazon Ads) are very slow to upload data. Moreover, you need to create a connection for each campaign type
What problems is the product solving and how is that benefiting you?
It allows connecting multiple data sources to automated reporting in Power BI, reducing the time needed to update data
Alexandra A.
Best-in-Class Customer Support and Dedicated Client Service
Reviewed on Sep 23, 2026
Review provided by G2
What do you like best about the product?
The customer support and their client service is among the best ones I have seen in the industry. Extremely dedicated and supportive.
What do you dislike about the product?
The pricing model is a blocker for us, not because the team doesn't allow us to connect for free new sources, but to explore the other products and features available.
What problems is the product solving and how is that benefiting you?
We have a clear and easy way to pull the investment data from the Digital Marketing platforms and push into the PowerBI or other data tools if needed.
Brandon L.
Makes Cross-Platform Performance Reviews Easier and More Insightful
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
It makes reviewing performance data across multiple advertising platforms much easier and more insightful.
What do you dislike about the product?
The limit of flexpoints for data sources.
What problems is the product solving and how is that benefiting you?
It saves time aggregating data so more useful decisions can be made on our data, and less time has to be put towards putting the data together in the first place.
Vineeth I.
Seamless Cross-Platform Insights with Strong Performance and Responsive Support
Reviewed on Sep 22, 2026
Review provided by G2
What do you like best about the product?
The way it seamlessly connects across soo many platforms, the granularity level it takes the data into. The support team who is always very prompt and reachable and just a text away. The platform is very easy to navigate and understand. The pricing of the services is also being fairy priced. Overall performance of the tool is soo strong. I've also recommended this to my client and they have also brought and are using your enterprise level services.
What do you dislike about the product?
To be honest, I use this tool on a daily basis, and I’ve been using it for the last three years. I’ve never found anything to complain about. I’m subscribed to their newsletters, so whenever a new feature is released, I get to try it out.
What problems is the product solving and how is that benefiting you?
We use Funnel to consolidate data from six paid media platforms plus Adobe Analytics into BigQuery for a single cross-channel reporting pipeline. Before this, pulling and reconciling platform exports manually was slow and error-prone, especially matching Adobe Analytics segments to ad platform data. Now Funnel automates that ingestion, which has cut the manual pull-and-reconcile work significantly and given us a much more reliable, unified view of paid media performance across channels in one dashboard.