VIA - Enrollment Marketing Intelligence Platform

VIA provides the visibility, insights, and actionable data that higher education institutions need to efficiently grow enrollment.

INTEGRATED FULL-FUNNEL VISIBILITY: VIA's intelligence layer integrates data from your CRM, your website analytics platform (i.e., Google Analytics, Adobe Analytics), and the paid media platforms you are using (i.e., LinkedIn, Meta, Google Ads) to provide 360-degree insights across the prospective student journey. Also, because VIA's Intelligence Layer integrates with your existing technology stack, your institution does not need to worry about replacing critical systems.

REAL-TIME ROI TRACKING: With VIA you can access real-time insights into the effectiveness of your web properties and ad campaigns, enabling you to track ROI in real time and allocate your marketing resources and budget dollars towards those efforts that generate students, not just leads.

PREDICTIVE ANALYTICS & FORECASTING: VIA also comes with integrative and predictive analytics that can help your institution forecast enrollment more accurately, providing real-time insights into how to get the most out of your enrollment funnel.

PERFORMANCE BENCHMARKING: Additionally, VIA brings in critical enrollment and marketing benchmarking capabilities to help enrollment and marketing teams better understand their performance relative to their targets throughout the recruitment cycle.

Let VIA help your institution raise the return on both your existing marketing and technology investments.