VIA provides the visibility, insights, and actionable data needed to efficiently grow enrollment. Integrating data from your CRM, website, and ad platforms in-use, VIA provides comprehensive and connected analytics across the entirety of the prospective student journey.
VIA provides the visibility, insights, and actionable data that higher education institutions need to efficiently grow enrollment.
INTEGRATED FULL-FUNNEL VISIBILITY:
VIA's intelligence layer integrates data from your CRM, your website analytics platform (i.e., Google Analytics, Adobe Analytics), and the paid media platforms you are using (i.e., LinkedIn, Meta, Google Ads) to provide 360-degree insights across the prospective student journey. Also, because VIA's Intelligence Layer integrates with your existing technology stack, your institution does not need to worry about replacing critical systems.
REAL-TIME ROI TRACKING:
With VIA you can access real-time insights into the effectiveness of your web properties and ad campaigns, enabling you to track ROI in real time and allocate your marketing resources and budget dollars towards those efforts that generate students, not just leads.
PREDICTIVE ANALYTICS & FORECASTING:
VIA also comes with integrative and predictive analytics that can help your institution forecast enrollment more accurately, providing real-time insights into how to get the most out of your enrollment funnel.
PERFORMANCE BENCHMARKING:
Additionally, VIA brings in critical enrollment and marketing benchmarking capabilities to help enrollment and marketing teams better understand their performance relative to their targets throughout the recruitment cycle.
Let VIA help your institution raise the return on both your existing marketing and technology investments.
Highlights
VIA's intelligence layer enables seamless data integration across multiple incumbent marketing and enrollment systems. This not only powers comprehensive analytics across the student journey, but also improves the return on each of the systems integrated.
VIA brings real-time visibility into ad spend ROI along with tools that enable users to design budgets optimized for efficient enrollment growth.
VIA's advanced predictive analytics and performance benchmarking improve the accuracy of your enrollment forecasts and provide additional visibility into the mini-goals you will need to hit throughout the recruiting cycle to meet your enrollment targets.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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You buy VIA through a fixed-term contract. Four options set the commitment length: one year, two years, three years, and a general three-year term. Each contract includes access for up to 20 users. The choice between these dimensions comes down to how long you commit, not different feature sets. If you need access for more than 20 users, you contact the vendor. Pricing does not scale by usage or per-seat within the 20-user cap; it is set by the contract term you select.
Top-of-mind questions for buyers
What counts as one user under the 20-user access limit?
A user is one individual account with access to the platform. The contract includes access for up to 20 named users. All four contract options share this same 20-user cap. If your institution needs more than 20 users, you contact the vendor to arrange access.
What happens if my institution grows past 20 users during the contract term?
The platform does not add users automatically or charge per extra seat. Access is capped at 20 users for each contract option. To exceed that number, you contact the vendor directly to arrange expanded access. This is a manual step, not an automatic upgrade.
What does the platform actually do for the price of the contract?
VIA unifies your marketing, web, and CRM data into one hub for enrollment insight. It tracks campaign impact and cost per applicant, and uses analytics to predict enrollment patterns. All four contract options include this same capability; only the commitment length differs.
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VIA users have account managers and product support contacts who help them navigate any issues they encounter. Training documentation will be readily available within the platform itself with time dedicated to onboarding, training, and feature/functionality updates throughout the term of the contract.
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