Sold by: Equifax
Deployed on AWS
An advanced consumer segmentation system based on household economic profiles and tendencies (sample data only)
Overview
The Economic Cohorts Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Economic Cohorts full version to get 100% production data.
Economics are at the heart of every household purchase decision. Income, credit capacity, spending power and other financial measures play a significant role in consumer behavior. Economic Cohorts is a household-level marketing segmentation system that helps marketers better understand and communicate more relevant consumer offers by providing additional insights into likely economic capacity, behaviors and demographics of target households. It enables marketers to answer questions such as:
How can I determine the product preference and household economics that drive the spending decisions of my prospects and customers? How can I best combine my customer data with household economics data to improve my marketing ROI?
Economic Cohorts is the first segmentation system to provide marketers a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system. It classifies all U.S. households into one of 71 different household types called “clusters” or “segments” based on a multi-dimensional framework including:
Economic capacity — estimated income, spending, credit capacity and usage, and ability to pay Behaviors and characteristics — lifestyles, media, channels, age, demographics, psychographics, home ownership, and urbanicity
Economic Cohorts is built on a foundation of proprietary economic data derived from multiple sources, including the Equifax proprietary database of consumer investable assets, whereas other segmentation solutions rely on survey and/or Census-based data as the primary driver of their clustering methodology. Equifax Economic Insights data also more accurately identifies affluent households.
Economic Cohorts can be bundled with our other financial capacity measures such as Ability to Pay Index™, Income360, Affluence Index™, Spending Power™, CreditStyles Pro, and Financial Durability Index to provide an even more granular view of household financial health and resilience.
Fields Included:
Cluster name, code and description
ZIP, ZIP4, DPC
The Economic Cohorts user guide provides profiles for all 71 clusters. Each profile includes: cluster name and code; cluster description; percent of U.S. households; indicators for lifestage, income, spending and credit; demographic summary and details; economic summary (median income, median discretionary spending, % spending/income, credit utilization, ability to pay, home ownership); geographic summary; leisure and interests (hobbies and activities); media (preferences, tv, internet); attitudes (financial, auto, buying, health, interests, tech, travel, ads); lifestyle (auto, entertainment, buying, travel). The user guide will be provided upon product subscription.
Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.
Details
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Delivery method
Deployed on AWS
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing has one pricing dimension: Product Access, measured in units. It is a free demo or sample offering, so there is no charge for access. The single unit-based dimension grants you access to the product for evaluation. There are no tiers, instance sizes, or usage add-ons to compare. You subscribe to gain access, and pricing does not scale with additional dimensions. This structure lets you try the household segmentation solution before engaging the vendor for a full deployment.
Top-of-mind questions for buyers
One unit grants you access to the demo or sample version of the household segmentation product. This is a free listing, so the unit does not carry a charge. It lets you evaluate the segmentation data before working with the vendor on a full deployment.
The product segments households by economic position, using estimated income, spending, financial durability, and credit capacity, plus demographic, lifecycle, behavioral, and geographic attributes. It offers unique metrics across 71 segments. You can use it for profiling customers, prospecting, and audience targeting across offline and digital channels.
No. This is a free demo listing with a single access dimension. Cost does not scale with how often you use it or how many segments you review. There are no usage add-ons, tiers, or metered charges. Access to the sample stays free throughout your evaluation.
www.equifax.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Economic Cohorts Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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