Sold by: HightouchÂ
Deployed on AWS
Seamlessly send customer data from your data warehouse to 200+ business tools for activation, including Salesforce, Facebook, Hubspot, and Iterable.
Overview
Hightouch is the #1 Composable Customer Data Platform. With the power of SQL or Customer Studio (https://hightouch.com/platform/customer-studio ), an entire suite of no-code features, anyone in your organization can explore customer data and sync it into marketing, advertising, sales, and customer success tools, without engineering effort.
Enterprises like Warner Music Group, Petsmart, and Cars.com use Hightouch to accelerate marketing growth, improve ad spend, reduce customer churn, and supercharge operational efficiency.
For custom pricing, EULA, or a private contract, please contact sales@hightouch.com for a private offer
Highlights
- Sync data from your warehouse to all of your downstream tools
- For a detailed rundown of customer stories, visit https://hightouch.com/customers/
- For a detailed rundown of packages, please see https://hightouch.com/pricing/
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter Package | Includes two standard destinations, two workspaces, five active syncs per destination, five user seats, unlimited 30-day free trials of any additional destinations, 25 free syncs to lite destinations (Slack, Google Sheets, and more), unlimited data fields, sources, and source rows, standard security, basic observability, and basic extensions. | $4,200.00 |
Customer Studio | Hightouch's Customer Studio is a no-code suite of features that enables end users to activate data directly from a cloud data platform. Including but not limited to Visual Audience Builder, Splits (experimentation), Custom Traits and Priority Lists. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $250,000.00 |
Match Booster | Match Booster enables in-flight enrichment of first party data with data from identity providers for the purpose of increasing match rates in Facebook, Google, and 20+ programmatic ad platforms. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Hightouch Syncs | Hightouch Syncs Across any platform or tool. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $1,500.00 |
Personalization API | Hightouch Personalization API is a fully managed service that serves any data model - customers, products, transactions, recommendations, etc. - to any internal app, web experience, or email marketing platform via a low-latency API. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Hightouch Platform | Hightouch's Data Activation platform (also called reverse ETL) enables automated activation of data from warehouses to business systems ("Destination(s)") without the need for technical resources. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Identity Resolution | Hightouch Identity Resolution is a managed product to stitch existing customer data into rich, actionable profiles directly in the data warehouse without writing a single line of code. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team.. | $100,000.00 |
Event Collection | Hightouch Events represents the use of tracking libraries to collect user behavior that is synced into the cloud data warehouse. This includes schema enforcement, data quarantine, and violation alerting to ensure tracking instrumentation is consistent and governed. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $120,000.00 |
Cust. Studio Analytics | Hightouch Analytics is self-service, interactive set of analytics features. By unifying events, relational, and SaaS data, the suite of reporting capabilities provides customer analytics that are natively integrated with the cloud data warehouse. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Customer Experience Personalization, Segmentation
Top
50
In ELT/ETL
Top
25
In eCommerce
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Synchronization
Enables data transfer from data warehouse to over 200 business tools using SQL or no-code interfaces
Customer Data Platform
Provides comprehensive data exploration and activation capabilities across marketing, advertising, sales, and customer success domains
Integration Ecosystem
Supports seamless connections with platforms like Salesforce, Facebook, Hubspot, and Iterable
Data Transformation
Allows organizational users to manipulate and sync customer data without requiring extensive engineering resources
Platform Flexibility
Offers both SQL-based and no-code interfaces for data management and synchronization
Data Source Connectivity
Supports data extraction from 140+ sources including relational databases, CRM platforms, advertising platforms, and e-commerce systems
ETL Pipeline Management
Fully automated data pipeline with adaptive schema handling and automatic change tracking
Replication Configuration
Configurable field-level data synchronization with customizable replication schedules
Cloud Data Destination Support
Enables data transfer to cloud data warehouses and storage platforms like Amazon Redshift and Amazon S3
Data Synchronization Mechanism
Captures incremental data changes and ensures latest data availability during pipeline replication
Customer Profile Management
Create comprehensive unified customer profiles integrating historic, real-time, and predictive data across anonymous and identifiable users
Real-time Data Processing
Dynamic profile building with continuous updates triggered by user interactions across multiple devices
AI-Powered Marketing Automation
Automated personalization targeting using artificial intelligence algorithms for message crafting and optimization
Data Scalability
High-volume data processing capability handling billions of emails and millions of personalized messages per hour
Cross-Device User Tracking
Unified user identification and tracking mechanism spanning multiple devices and interaction touchpoints
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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375 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Simone I.
Streamlining audience activation across channels
Reviewed on Jul 18, 2025
Review provided by G2
What do you like best about the product?
Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.
What do you dislike about the product?
The manual effort required to define data filters and establish a consistent naming convention for audiences highlighted a need for more automation and collaborative features within the platform.
What problems is the product solving and how is that benefiting you?
Hightouch effectively solved the challenge of activating customer audiences across marketing platforms by enabling a direct and automated sync from Databricks to Meta and Google Ads, eliminating the need for manual data exports and reducing time-to-market for campaign execution.
Information Technology and Services
has helped with my processess
Reviewed on Jul 17, 2025
Review provided by G2
What do you like best about the product?
giving me the most up to date info on contacts
What do you dislike about the product?
its not a part of my stack integrations/everyday flows
What problems is the product solving and how is that benefiting you?
cross referenceing other data
Information Technology and Services
Amazing CDP that meets all the needs
Reviewed on Jul 17, 2025
Review provided by G2
What do you like best about the product?
Real-time data syncing from the warehouse to downstream tools.
What do you dislike about the product?
Nothing so far, as the functionality works as expected.
What problems is the product solving and how is that benefiting you?
Hightouch solves syncing data from our warehouse to tools (CRM, marketing, GTM, etc.) automatically and in real‑time.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
Brian K.
Data connections made easy
Reviewed on Jul 17, 2025
Review provided by G2
What do you like best about the product?
I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging.
What do you dislike about the product?
The error messages could be more descriptive to understand what issues are.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to integrate data across a disparate set of sources so we can perform deep analyses even when information is not in formats that traditionally link with one another.
Marketing and Advertising
Hightouch has been a great experience full of informative data
Reviewed on Jul 17, 2025
Review provided by G2
What do you like best about the product?
Upsides include great data and detailed information
What do you dislike about the product?
Downsides include load time speeds, especially during larger data pulls.
What problems is the product solving and how is that benefiting you?
Hightouch helps me understand more about customers, making my manual prospecting efforts smoother and more efficient.