Hightouch Data Activation Platform
HightouchReviews from AWS customer
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Overall recommend
What do you like best about the product?
Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks.
What do you dislike about the product?
While Hightouch covers most of our needs, the pricing can scale quickly as data volume and destinations increase, which might be a concern for smaller teams. Additionally, although the UI is user-friendly, some advanced logic or transformations still require SQL knowledge — which can be a barrier for non-technical users unless they're trained. More built-in templates or drag-and-drop tools for transformations would be a nice improvement.
What problems is the product solving and how is that benefiting you?
described previously
HightTouch really came through for us. It was a breeze to set up and the support team was fantastic.
What do you like best about the product?
I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.
What do you dislike about the product?
We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it.
What problems is the product solving and how is that benefiting you?
We’re syncing our legacy library with our new platforms library since all new content is currently generated in the legacy library.
Streamlining audience activation across channels
What do you like best about the product?
Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.
What do you dislike about the product?
The manual effort required to define data filters and establish a consistent naming convention for audiences highlighted a need for more automation and collaborative features within the platform.
What problems is the product solving and how is that benefiting you?
Hightouch effectively solved the challenge of activating customer audiences across marketing platforms by enabling a direct and automated sync from Databricks to Meta and Google Ads, eliminating the need for manual data exports and reducing time-to-market for campaign execution.
has helped with my processess
What do you like best about the product?
giving me the most up to date info on contacts
What do you dislike about the product?
its not a part of my stack integrations/everyday flows
What problems is the product solving and how is that benefiting you?
cross referenceing other data
Amazing CDP that meets all the needs
What do you like best about the product?
Real-time data syncing from the warehouse to downstream tools.
What do you dislike about the product?
Nothing so far, as the functionality works as expected.
What problems is the product solving and how is that benefiting you?
Hightouch solves syncing data from our warehouse to tools (CRM, marketing, GTM, etc.) automatically and in real‑time.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
Data connections made easy
What do you like best about the product?
I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging.
What do you dislike about the product?
The error messages could be more descriptive to understand what issues are.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to integrate data across a disparate set of sources so we can perform deep analyses even when information is not in formats that traditionally link with one another.
Hightouch has been a great experience full of informative data
What do you like best about the product?
Upsides include great data and detailed information
What do you dislike about the product?
Downsides include load time speeds, especially during larger data pulls.
What problems is the product solving and how is that benefiting you?
Hightouch helps me understand more about customers, making my manual prospecting efforts smoother and more efficient.
Intuitive, super‑quick setup with clear sync insights
What do you like best about the product?
I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day.
Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.
Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.
What I love most:
1. Effortless setup
2. Intuitive UI
3. Error handling
4. Built‑in analytics
Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.
Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.
What I love most:
1. Effortless setup
2. Intuitive UI
3. Error handling
4. Built‑in analytics
What do you dislike about the product?
The pricing of the product should be more transparent.
What problems is the product solving and how is that benefiting you?
We were maintaining homegrown cron jobs and scripts just to push Snowflake data into apps—every tiny schema change meant diving back into code, and failures stayed hidden until a sales rep noticed stale data. Hightouch replaces all of that with a simple, no‑code UI. Now our reverse ETL is bulletproof, and our teams get fresh data without ever opening a script.
Great ETL tool that helps us with our data pipelines
What do you like best about the product?
After using various other tools we settled with Hightouch which makes our lives easier syncing data between our various software applications. Ease of use and easy to setup.
What do you dislike about the product?
Sometimes the error messages are hard to understand especially when we tried to sync data from Snowflake to Salesforce. This was a bug though which Hightouch fixed.
What problems is the product solving and how is that benefiting you?
Ensuring that our data is updated from Snowflake to various other applications. Automatically creates records for our team to use that saves them time.
Very useful reverse ETL tool
What do you like best about the product?
It is a very reliable tool and easy to setup
What do you dislike about the product?
The UI is little confusing. It can be made intuitive
What problems is the product solving and how is that benefiting you?
We are using high touvh for reverse ETL tool from different
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