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    Twilio Segment

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    Deployed on AWS
    Twilio Segment is the world's leading customer data platform (CDP) that collects, cleans, and federates first-party data to AWS and hundreds of additional sources.

    Overview

    Twilio Segment is the world's leading customer data platform (CDP). Our platform democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi's use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

    With Twilio Segment & AWS leading organizations

    • Build fast with a reliable, performant, and compliant stack
    • Enable customer-first decisions with data you can trust
    • Personalize the customer experience without sacrificing privacy

    For more information, visit https://segment.com .

    For custom pricing, EULA, or a private contract, please contact bd@segment.com , for a private offer.

    Highlights

    • Twilio Segment is powered by AWS
    • Collect and leverage first-party data to understand customers, redirect spend, and deliver real-time personalized experiences at scale
    • Twilio Segment supports numerous AWS customers across all verticals to provide personalized experiences at scale

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Twilio Segment

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Segment CDP
    Segment Connections - up to 1M MTUs/year
    $108,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Overages As Defined In The Order Form
    $0.01

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Twilio Segment has a wealth of additional features and capabilities to support your use case. For additional questions and support, check out our product, Segment University, and full documentation. bd@segment.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In CRM, ELT/ETL, Data Integration
    Top
    10
    In Data Warehouses, Streaming solutions
    Top
    100
    In Analytic Platforms

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Collection
    Collects, cleans, and federates first-party data across multiple sources and systems
    Data Unification
    Standardizes data collection and unifies user records for comprehensive customer profiles
    Real-time Data Processing
    Enables real-time data routing and decision-making capabilities across integrated platforms
    Data Integration
    Supports integration with hundreds of additional data sources and systems
    Customer Data Management
    Provides toolkit for comprehensive customer data management and profile standardization
    Data Integration
    Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
    Machine Learning Capabilities
    Includes customer data platform with integrated machine learning for advanced data processing
    Multi-Source Data Connectivity
    Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
    Customer Data Unification
    Builds a single, comprehensive customer view ready for activation across multiple use cases
    Real-Time Data Processing
    Enables real-time data delivery and processing of comprehensive customer data
    User Behavior Analytics
    Advanced multi-session journey tracking across websites, mobile apps, and digital experiences
    AI-Powered Insights
    Machine learning algorithms for automated data analysis and quick pattern recognition
    Session Visualization
    Comprehensive session replay and heatmap technologies for detailed user interaction mapping
    Digital Journey Optimization
    Advanced tracking and analysis of user engagement, conversion, and retention metrics
    Audience Segmentation
    Dynamic audience segmentation capabilities with end-to-end journey mapping and analysis

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    0 ratings
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    0 AWS reviews
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    553 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Robert B.

    Segment Review - Data

    Reviewed on Mar 03, 2025
    Review provided by G2
    What do you like best about the product?
    How we can query our data warehouse within segment.
    What do you dislike about the product?
    How there HAS to be a unique user_id or email for some traits.
    What problems is the product solving and how is that benefiting you?
    We had little to none data in our platform and there was not a great way to get it there. Segment solved defining events on our site and ease of use of piping it to our CRMs
    Financial Services

    Its fine

    Reviewed on Feb 25, 2025
    Review provided by G2
    What do you like best about the product?
    Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible.
    What do you dislike about the product?
    Support was only ok. And we definitely had some integration issues...they may very well have been our fault, but our engineering team was pretty incredible so tough to say.
    What problems is the product solving and how is that benefiting you?
    Segment helped us with a few things: integrating platforms without engineers, identity resolution and with the ability to make custom audiences. This allowed our marketing team to move a lot faster, without always needing to steal engineering resources to set up new tools.f
    DeShawne W.

    Great tool for product analytics

    Reviewed on Dec 03, 2024
    Review provided by G2
    What do you like best about the product?
    I like the ease of integration with tools like Mixpanel.
    What do you dislike about the product?
    There is a prior understanding of data collection through on-site event tracking necessary for use.
    What problems is the product solving and how is that benefiting you?
    It is giving us insight to the on-site actions our users are taking which ultimately is influencing our future product decisions and ultimate company goals.
    Giovany R.

    Very complete for integrate most of our other tools with the work done with Segment

    Reviewed on Nov 28, 2024
    Review provided by G2
    What do you like best about the product?
    That has a lot of integration with other tools: OneSignal, UXCam, AppsFlyer, Adjust, etc. That help us leverage the development time just to do this one and then mapped between the applications without coding.
    What do you dislike about the product?
    High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the tracks, in comparisson with other tools. Maybe a better onboarding with our devs.
    What problems is the product solving and how is that benefiting you?
    Tracking all the events that occur in our app, so we can understand how our users are interacting with the app. Also, it helps us with the integrations with other platform, so we don't need to implement each platform to our devs.
    Information Technology and Services

    Segment Review

    Reviewed on Nov 12, 2024
    Review provided by G2
    What do you like best about the product?
    Segment is a very user friendly tool and is affordable for small businesses
    What do you dislike about the product?
    Segment isn't great for scalability and will become expensive over time
    What problems is the product solving and how is that benefiting you?
    Segment was connecting various data sources in our environment to Amplitude making analysis easier on the team
    View all reviews