Sold by: Twilio SegmentÂ
Deployed on AWS
Twilio Segment is the world's leading customer data platform (CDP) that collects, cleans, and federates first-party data to AWS and hundreds of additional sources.
Overview
Twilio Segment is the world's leading customer data platform (CDP). Our platform democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi's use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
With Twilio Segment & AWS leading organizations
- Build fast with a reliable, performant, and compliant stack
- Enable customer-first decisions with data you can trust
- Personalize the customer experience without sacrificing privacy
For more information, visit https://segment.com .
For custom pricing, EULA, or a private contract, please contact bd@segment.com , for a private offer.
Highlights
- Twilio Segment is powered by AWS
- Collect and leverage first-party data to understand customers, redirect spend, and deliver real-time personalized experiences at scale
- Twilio Segment supports numerous AWS customers across all verticals to provide personalized experiences at scale
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Segment CDP | Segment Connections - up to 1M MTUs/year | $108,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Overages As Defined In The Order Form | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Twilio Segment has a wealth of additional features and capabilities to support your use case. For additional questions and support, check out our product, Segment University, and full documentation. bd@segment.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Twilio Segment
By Tealium
By Contentsquare
Top
10
In CRM, ELT/ETL, Data Integration
Top
10
In Data Warehouses, Streaming solutions
Top
100
In Analytic Platforms
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
User Behavior Analytics
Advanced multi-session journey tracking across websites, mobile apps, and digital experiences
AI-Powered Insights
Machine learning algorithms for automated data analysis and quick pattern recognition
Session Visualization
Comprehensive session replay and heatmap technologies for detailed user interaction mapping
Digital Journey Optimization
Advanced tracking and analysis of user engagement, conversion, and retention metrics
Audience Segmentation
Dynamic audience segmentation capabilities with end-to-end journey mapping and analysis
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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206 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Financial Services
Its fine
Reviewed on Feb 25, 2025
Review provided by G2
What do you like best about the product?
Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible.
What do you dislike about the product?
Support was only ok. And we definitely had some integration issues...they may very well have been our fault, but our engineering team was pretty incredible so tough to say.
What problems is the product solving and how is that benefiting you?
Segment helped us with a few things: integrating platforms without engineers, identity resolution and with the ability to make custom audiences. This allowed our marketing team to move a lot faster, without always needing to steal engineering resources to set up new tools.f
Computer & Network Security
Don't Waste Your Company's Time
Reviewed on Nov 12, 2024
Review provided by G2
What do you like best about the product?
The user interface has a nice design but that's about it.
What do you dislike about the product?
From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and won't be taking it to my next employer.
What problems is the product solving and how is that benefiting you?
The goal is to be able to stitch user journeys together in a meaningful way to
Anirban S.
Good for customer segmentation but poor for funnel analysis
Reviewed on Mar 24, 2024
Review provided by G2
What do you like best about the product?
The number of objective data points that Twilio Segment allows to simultaneously use to segment and cluster users is definitely better than similar tools, especially because Twilio Segment allows multi-level nesting without any barriers.
What do you dislike about the product?
The man problem with Segment is the analysis experience. Unlike Mixpanel and similar tools, we cannot define funnels in Twilio Segment. For example, if I want to see the conversion funnel of users who have activity 1 and only then proceeded to activity 2, Twilio Segment does not have that functionality -- it is only possible to use AND clauses to see association rules.
What problems is the product solving and how is that benefiting you?
We used Segment only to identify user cohorts and segments whom we wanted to target via different communication channels as well as to feed these segments in a staggered manner to our calling-platform through our CRM. This somewhat helped us in prioritising calls for high intent customer segments
Alejandro M.
GREAT IDEA, GREAT EXECUTION, CAN GET PRETTY EXPENSIVE
Reviewed on Mar 22, 2024
Review provided by G2
What do you like best about the product?
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once you get the hang of it, and it simplifies the communication process amongst areas that many times do not have the opportunity to speak or meet in a day-to-day environment. Implementation is simple and does not require deep changes or a steep learning curve. Customer support, before and after implementation is good and helpful. It integrates easily with existing software and the company's dynamics and can become a frequently used, consulted tool for the development of your Customer DB. It will be your daily to-go tool when considering the ease of use and lightness. I use it every day.
What do you dislike about the product?
The cost can make this software prohibitive. It may not work as well for smaller groups that want to grow in an orderly and strategically-focused manner, but that don't have the means to implement software as robust and segmented as this one.
What problems is the product solving and how is that benefiting you?
Segment helped us integrate customer information in a business that deals with many objectives and segments of the customer's logistics chain, including but not limited to, cargo handling, inventory, storage, picking, transport, operations (river and maritime), etc. With Segment, my teammates and I, can interact towards our customers, knowing what each one of us did, and where the customer's experience in a given moment, is at.
Pushapak Kumar P.
Cloud new era of tech
Reviewed on Mar 22, 2024
Review provided by G2
What do you like best about the product?
best part is take some view for how's the new tech rolling in around world for making peoples awareness and easier life using new way of techs
What do you dislike about the product?
little bit complexity in tech to understand
What problems is the product solving and how is that benefiting you?
easy rollout for very bit complex data sets in Customer env