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    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

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    Sold by: Cloudinary 
    Deployed on AWS
    Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com

    Overview

    Why Cloudinary?

    Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.

    Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.

    Get content to market faster using automation and AI.

    Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.

    Cloudinary customers have:

    • Reported 50-90% time savings in development time for media management.
    • Experienced over 60% reduction in page weight.
    • Released new features with zero engineering effort leveraging Cloudinary.

    For custom packages, please contact AWSSales@cloudinary.com .

    Highlights

    • Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
    • Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
    • Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (3)

     Info
    Dimension
    Description
    Cost/month
    Plus
    225 Monthly credits, 1 user
    $99.00
    Advanced
    600 Monthly credits, 5 users
    $249.00
    Advanced Extra
    1350 Monthly credits, 5 users
    $549.00

    Additional usage costs (9)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Top up unit (for 1 unit)
    $10,000.00
    Additional seats/month
    $10,000.00
    Additional sub-accounts/month
    $10,000.00
    DAM platform license/month
    $10,000.00
    DAM admin user/month
    $10,000.00
    DAM contributor user/month
    $10,000.00
    DAM viewer user/month
    $10,000.00
    Platform upgrade/month
    $10,000.00
    Additional usage as defined in the contract
    $1.00

    Vendor refund policy

    Please visit https://cloudinary.com/tos  for our terms of service.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    You can visit https://support.cloudinary.com  to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

     Info
    Top
    10
    In Content Creation, Media & Entertainment, eCommerce
    Top
    100
    In eLearning

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    0 reviews
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    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Media Workflow Automation
    Supports bulk upload, dynamic URL-based manipulation, optimization, and multi-CDN delivery of media assets
    Video Processing Capabilities
    Provides real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
    AI-Powered Asset Management
    Offers AI-based content analysis, intelligent search, automatic tagging, and usage analytics for digital assets
    Media Transformation Engine
    Enables dynamic image and video manipulation through programmable URL-based transformations and optimizations
    Collaborative Asset Platform
    Supports cross-team collaboration for creative, marketing, and development teams throughout media asset lifecycle
    Media Ingestion
    Comprehensive API components for media ingestion across multiple asset types including video, images, audio, documents, presentations, PDFs, and 3D objects
    Transcoding Services
    Support for VOD and live transcoding with advanced media processing capabilities
    Media Analytics
    Integrated analytics components for tracking and analyzing media performance and consumption
    Security Management
    Advanced media access control and security features for protecting and managing media content
    Multi-Platform SDK
    Native SDKs and experience components supporting video player, conferencing, galleries, broadcasting, and editing functionalities
    Image Optimization
    Automatic image compression and conversion to next-generation formats like AVIF and WebP
    Content Delivery Network
    Global CDN with 99.99% success rate for worldwide image and video delivery
    AI-Powered Media Processing
    Over 150 programmatic rendering APIs with generative AI capabilities for visual media manipulation
    Video Transcoding
    Automated video encoding and transcoding to HLS and MP4 formats with adaptive bandwidth support
    Real-Time Rendering
    On-the-fly image and video rendering with automatic responsive design and resolution optimization

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    122 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Patrick F.

    Cloudinary are wizards when it comes to images and video

    Reviewed on Jul 14, 2025
    Review provided by G2
    What do you like best about the product?
    Cloudinary provides instant transformations on all of out images used in a large scale ecommerce site. They are fast and their image optimizations are insane. We can apply filters, scaling, cropping and a ton of other optimizations through a simple URL parameter and get the image we want/need nearly as fast the first time than an image that already exists.
    What do you dislike about the product?
    The UI / Dashboard could be easier to navigate and to find what you are looking for. I often have to click around a bunch to get what I want.
    What problems is the product solving and how is that benefiting you?
    Cloudinary provides all of our asset delivery and optimization to our .com and App properties. It is incalculable how much bandwidth they save us, along with keeping our SEO vitals in the green. We're are currently in planning to use them for our complete DAM service provider now that they have built this out more completely.
    C J.

    good tool with decent options

    Reviewed on Jul 01, 2025
    Review provided by G2
    What do you like best about the product?
    ease of use. navigation is bit tricky at the beginning but once you get used to it, its fine
    What do you dislike about the product?
    slow speed. not easy to understand some of the tools such as edit
    What problems is the product solving and how is that benefiting you?
    ease of uploading certain assets w/o having to do a code deployment is one of the major reasons.
    Publishing

    A game changing tool for image processing

    Reviewed on Jun 17, 2025
    Review provided by G2
    What do you like best about the product?
    Insane amounts of customizability. Extremely fair pricing with generous free tier. Once you have your transformations setup, everything works great and is very easy to integrate into your workflow.
    What do you dislike about the product?
    There is a bit of a learning curve, and definitely a bit more suited towards developers or no-coders.
    What problems is the product solving and how is that benefiting you?
    Standardizing images with tons of edits and transformations, and delivering them through a fast CDN, at scale.
    Education Management

    works exactly as its meant to!

    Reviewed on Jun 16, 2025
    Review provided by G2
    What do you like best about the product?
    super easy interface, super performant. great reporting features.
    What do you dislike about the product?
    lots of features i don't need taking up prominence in the ui. occasional CS delays
    What problems is the product solving and how is that benefiting you?
    content management - easy to integrate and use for a very vanilla use case. previously used it for CDN as well and worked great worldwide (including china)
    Computer Software

    Positive Experience

    Reviewed on Jun 09, 2025
    Review provided by G2
    What do you like best about the product?
    It works. I use this just for the assets feature but haven't had any issues.
    What do you dislike about the product?
    The asset URL changes when you move them to a differnet location.
    What problems is the product solving and how is that benefiting you?
    Asset storage for html.
    View all reviews