Sold by: CloudinaryÂ
Deployed on AWS
Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
Overview
Why Cloudinary?
Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.
Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.
Get content to market faster using automation and AI.
Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.
Cloudinary customers have:
- Reported 50-90% time savings in development time for media management.
- Experienced over 60% reduction in page weight.
- Released new features with zero engineering effort leveraging Cloudinary.
For custom packages, please contact AWSSales@cloudinary.com .
Highlights
- Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
- Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
- Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Plus | 225 Monthly credits, 1 user | $99.00 |
Advanced | 600 Monthly credits, 5 users | $249.00 |
Advanced Extra | 1350 Monthly credits, 5 users | $549.00 |
Dimension | Cost/unit |
|---|---|
Top up unit (for 1 unit) | $10,000.00 |
Additional seats/month | $10,000.00 |
Additional sub-accounts/month | $10,000.00 |
DAM platform license/month | $10,000.00 |
DAM admin user/month | $10,000.00 |
DAM contributor user/month | $10,000.00 |
DAM viewer user/month | $10,000.00 |
Platform upgrade/month | $10,000.00 |
Additional usage as defined in the contract | $1.00 |
Vendor refund policy
Please visit https://cloudinary.com/tos for our terms of service.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
You can visit https://support.cloudinary.com to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Media Workflow Automation
Supports bulk upload, dynamic URL-based manipulation, optimization, and multi-CDN delivery of media assets
Video Processing Capabilities
Provides real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
AI-Powered Asset Management
Offers AI-based content analysis, intelligent search, automatic tagging, and usage analytics for digital assets
Media Transformation Engine
Enables dynamic image and video manipulation through programmable URL-based transformations and optimizations
Collaborative Asset Platform
Supports cross-team collaboration for creative, marketing, and development teams throughout media asset lifecycle
Media Ingestion
Comprehensive API components for media ingestion across multiple asset types including video, images, audio, documents, presentations, PDFs, and 3D objects
Transcoding Services
Support for VOD and live transcoding with advanced media processing capabilities
Media Analytics
Integrated analytics components for tracking and analyzing media performance and consumption
Security Management
Advanced media access control and security features for protecting and managing media content
Multi-Platform SDK
Native SDKs and experience components supporting video player, conferencing, galleries, broadcasting, and editing functionalities
Image Optimization
Automatic image compression and conversion to next-generation formats like AVIF and WebP
Content Delivery Network
Global CDN with 99.99% success rate for worldwide image and video delivery
AI-Powered Media Processing
Over 150 programmatic rendering APIs with generative AI capabilities for visual media manipulation
Video Transcoding
Automated video encoding and transcoding to HLS and MP4 formats with adaptive bandwidth support
Real-Time Rendering
On-the-fly image and video rendering with automatic responsive design and resolution optimization
Standard contract
No
No
No
Customer reviews
0 ratings
0 AWS reviews
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130 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Review of Cloudinary
Reviewed on Aug 28, 2025
Review provided by G2
What do you like best about the product?
I like that you can create on the go image and video transformations.
What do you dislike about the product?
I think the GUI is a little clunky and the navigation is confusing.
What problems is the product solving and how is that benefiting you?
I use Cloudinary to store images and videos. I use the image and video optimizations
Romain P.
Robust and high-performing technical solution, but interface and commercial forecasting need improvement.
Reviewed on Aug 20, 2025
Review provided by G2
What do you like best about the product?
Exceptional reliability: only a few minutes of downtime in 2 years of use
Performance and ease of integration: image/video transformations integrated into URLs, performed on the fly
Effortless scalability: easy development of video content, platform that grows with our needs
Flexible migration: multiple import options adaptable to different existing solutions
Well-documented APIs and simple technical integration (3 months from signing to production)
Responsive technical support with numerous training resources and certifications
Good value for money once the solution is in place
Performance and ease of integration: image/video transformations integrated into URLs, performed on the fly
Effortless scalability: easy development of video content, platform that grows with our needs
Flexible migration: multiple import options adaptable to different existing solutions
Well-documented APIs and simple technical integration (3 months from signing to production)
Responsive technical support with numerous training resources and certifications
Good value for money once the solution is in place
What do you dislike about the product?
Interface not intuitive for non-technical users (photographers, graphic designers) who need a more direct experience
Very imprecise cost estimation: commercial forecast far below reality during the first contract
Insufficient onboarding: lack of support on metadata organization and sharing of best practices
Deficient commercial communication: changes in conditions/features/prices not communicated during pre-sales
Cost predictability difficult in the first year (even if it improves later)
Very imprecise cost estimation: commercial forecast far below reality during the first contract
Insufficient onboarding: lack of support on metadata organization and sharing of best practices
Deficient commercial communication: changes in conditions/features/prices not communicated during pre-sales
Cost predictability difficult in the first year (even if it improves later)
What problems is the product solving and how is that benefiting you?
1. Media Performance and Optimization
Problem: Slow loading times for images/videos on our websites
Benefit: Efficient CDN and automatic transformations that significantly speed up display, improving user experience
2. Technical Complexity of Transformations
Problem: Need to resize, optimize, and adapt media for different platforms/devices
Benefit: Transformations integrated into URLs and performed on-the-fly, eliminating the need to pre-generate multiple versions
3. Scalability of Multimedia Content
Problem: Difficulties in managing the increase in content volume, especially video
Benefit: Very easy development of our video content without technical constraints
4. Migration and Centralization of Assets
Problem: Media scattered across different platforms, complex migration
Benefit: Flexible migration options that adapt to our existing solutions
5. Reliability and Maintenance
Problem: Risks of outages and time-consuming technical maintenance
Benefit: Exceptional reliability (a few minutes of downtime in 2 years) and simple integration via well-documented APIs
Overall Impact: A robust media infrastructure that allows us to focus on our core business rather than the technical management of assets.
Problem: Slow loading times for images/videos on our websites
Benefit: Efficient CDN and automatic transformations that significantly speed up display, improving user experience
2. Technical Complexity of Transformations
Problem: Need to resize, optimize, and adapt media for different platforms/devices
Benefit: Transformations integrated into URLs and performed on-the-fly, eliminating the need to pre-generate multiple versions
3. Scalability of Multimedia Content
Problem: Difficulties in managing the increase in content volume, especially video
Benefit: Very easy development of our video content without technical constraints
4. Migration and Centralization of Assets
Problem: Media scattered across different platforms, complex migration
Benefit: Flexible migration options that adapt to our existing solutions
5. Reliability and Maintenance
Problem: Risks of outages and time-consuming technical maintenance
Benefit: Exceptional reliability (a few minutes of downtime in 2 years) and simple integration via well-documented APIs
Overall Impact: A robust media infrastructure that allows us to focus on our core business rather than the technical management of assets.
Defne A.
User friendly way to manage assets!
Reviewed on Aug 18, 2025
Review provided by G2
What do you like best about the product?
I like that Cloudinary offers:
- Scalable and easy user solutions
- Managing assets
- Using cloud storage
- Easy to cache
- Transforming pics with only changing the URL
- Good customer support
- Scalable and easy user solutions
- Managing assets
- Using cloud storage
- Easy to cache
- Transforming pics with only changing the URL
- Good customer support
What do you dislike about the product?
- Asset management is more focused/easy to integrate for frontend applications
What problems is the product solving and how is that benefiting you?
- Cloudinary optimizes images
- Cloud based asset management
- Easy to integrate to PISA
- Creating video/GIFS
- Cloud based asset management
- Easy to integrate to PISA
- Creating video/GIFS
Food & Beverages
The free tier for cloudinary is very generous in terms of image upload
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
The generous free tier which allows our service based business to upload before and after photos
What do you dislike about the product?
Not much, the UI was a bit confusing at first.
What problems is the product solving and how is that benefiting you?
Image storage and upload, which benefits service based business because it allows for before and after photos for clients which improves sales.
Victor T.
Great option to store images and showcase them transformed on a website
Reviewed on Aug 08, 2025
Review provided by G2
What do you like best about the product?
The ease of use, its very easy to create a transformation thats used often (named transformation) and apply it to all assets, then I can just tweak the transformation and I dont have to manually change each asset.
Documentation is clear so its easy to implement and integrate with my current React app
Documentation is clear so its easy to implement and integrate with my current React app
What do you dislike about the product?
Only the price and pricing model, the storage would never go down (makes sense) but for it to be bundled on the same credits as the bandwidth and transformations it makes it more difficult to manage every month.
Customer Support answers quick whenever there are issues, however for the same issue I could be in contact with more than 5 different agents, and sometimes they dont have the same response, so I just give up.
I still dont know exactly how their caching works, since in theory once an asset and its transformation are cached on cloudflare, any request should just pick from the cache and not count towards my spending, however the daily usage is still up and down, meaning there are still calls going to cloudinary and not through the cache.
Customer Support answers quick whenever there are issues, however for the same issue I could be in contact with more than 5 different agents, and sometimes they dont have the same response, so I just give up.
I still dont know exactly how their caching works, since in theory once an asset and its transformation are cached on cloudflare, any request should just pick from the cache and not count towards my spending, however the daily usage is still up and down, meaning there are still calls going to cloudinary and not through the cache.
What problems is the product solving and how is that benefiting you?
Image storage, organization and transformation to adapt to different screens sizes.