Sold by: Cloudinary
Deployed on AWS
Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com
4.3
Overview
Why Cloudinary?
Increase development productivity and enable your teams through a simple and robust API-based SaaS - so you can concentrate on your core business logic instead of developing and maintaining image and video management capabilities.
Dramatically improve the performance of media-heavy pages and apps, leading to higher conversion rates, and revenue.
Get content to market faster using automation and AI.
Enable your creative, marketing, and development teams to work together across the entire asset lifecycle -- driving organization-wide adoption.
Cloudinary customers have:
- Reported 50-90% time savings in development time for media management.
- Experienced over 60% reduction in page weight.
- Released new features with zero engineering effort leveraging Cloudinary.
For custom packages, please contact AWSSales@cloudinary.com .
Highlights
- Automate image and video workflow: from bulk upload to dynamic URL-based manipulation to optimization to delivery over multiple CDNs.
- Integrate videos easily with real-time transcoding, adaptive bitrate-streaming, and a developer-friendly video player.
- Dynamic digital asset management includes AI-based content analysis, search and tagging, collaboration with creative and marketing teams, and global distribution with usage analytics.
Details
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Delivery method
Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Plus | 225 Monthly credits, 1 user | $99.00 |
Advanced | 600 Monthly credits, 5 users | $249.00 |
Advanced Extra | 1350 Monthly credits, 5 users | $549.00 |
Dimension | Cost/unit |
|---|---|
Top up unit (for 1 unit) | $10,000.00 |
Additional seats/month | $10,000.00 |
Additional sub-accounts/month | $10,000.00 |
DAM platform license/month | $10,000.00 |
DAM admin user/month | $10,000.00 |
DAM contributor user/month | $10,000.00 |
DAM viewer user/month | $10,000.00 |
Platform upgrade/month | $10,000.00 |
Additional usage as defined in the contract | $1.00 |
Dimensions summary
You start with one of three base plans billed monthly: Plus (225 credits, 1 user), Advanced (600 credits, 5 users), or Advanced Extra (1350 credits, 5 users). Credits are a shared unit spent on transformations, storage, and delivery bandwidth. From there, you can scale with add-ons. Top up units add more credits when you exceed your monthly allowance. You can buy additional seats and sub-accounts per month. A separate DAM platform license covers admin, contributor, and viewer users, each priced per user per month. Platform upgrade and contract-defined additional usage cover further needs.
Top-of-mind questions for buyers
One credit works across services: image and video transformations, managed storage for assets, and delivery bandwidth through the content delivery network. You mix and match up to your monthly credit limit. The system calculates credit use automatically, and you can view the breakdown in your dashboard.
Your base plan includes a set monthly credit amount. When you go beyond it, you draw on Top up units, which add credits in single-unit increments. This lets you cover extra transformations, storage, or bandwidth without changing your base plan.
Each DAM user type is billed per user per month under the DAM platform license. Roles reflect access level: admins manage settings and permissions, contributors add and edit assets, and viewers access assets to review or download. You pay separately for each role you assign.
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Please visit https://cloudinary.com/tos for our terms of service.
Custom pricing options
Request a private offer to receive a custom quote.
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
You can visit https://support.cloudinary.com to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your dynamic digital media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Image and Video Workflow Automation
Bulk upload, dynamic URL-based manipulation, optimization, and delivery across multiple CDNs for images and videos
Video Processing and Streaming
Real-time transcoding, adaptive bitrate streaming, and developer-friendly video player integration
AI-Powered Digital Asset Management
AI-based content analysis, automated search and tagging, and asset organization capabilities
API-Based SaaS Platform
Simple and robust API-based architecture for programmatic media management and integration
Global Content Distribution
Multi-CDN delivery with global distribution network and usage analytics for media assets
Multi-Format Media Support
Handles video, images, audio, documents, presentations, PDFs and 3D objects as rich-media assets
Comprehensive Video Lifecycle Management
Covers media ingestion, transcoding, metadata enrichment, delivery, playback, distribution, analytics, accessibility, monetization, access control, search and recommendation across the entire video lifecycle
Multiple Video Delivery Modes
Supports VOD (Video-on-Demand), Live streaming, and Real-time video workflows
AWS Native Integration
Tightly integrated with AWS storage services and CloudFront CDN for media delivery
Extensive API and SDK Ecosystem
Provides APIs for transcoding, video conferencing, recording, scheduling, image transformation, interactivity and multi-account management, along with native SDKs for video player, conferencing application, media galleries, broadcast application, video editor and large file upload
Content Delivery Network
Global CDN infrastructure for fast worldwide delivery of visual media with 99.99% success rate
Automated Image Optimization
Automatic optimization with bulk transformations, responsive design, and real-time rendering capabilities
Next-Generation Format Support
Automatic conversion to modern formats including AVIF, WebP, and HLS with on-the-fly rendering
Programmatic Media APIs
Over 150+ programmatic rendering APIs for image and video manipulation with generative AI capabilities
Standard contract
No
No
No
Customer reviews
Marketing and Advertising
Great UX and Easy to Use, but File Renaming After Upload Is Frustrating
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
Easy to use and with a good UX design and overview
What do you dislike about the product?
That it renames my files after uploading.
What problems is the product solving and how is that benefiting you?
Content
Muzammil M.
Cloudinary Simplifies Image Optimization with Powerful URL-Based Transformations
Reviewed on Jul 23, 2026
Review provided by G2
What do you like best about the product?
Cloudinary makes handling images much easier when the same asset needs to be used in different places. I started using it while testing media delivery for web projects because it can resize, compress, and serve optimized images without creating multiple copies manually. The folder structure is organized, sharing assets is simple, and the URL-based transformations save time when preparing images for different screen sizes.
What do you dislike about the product?
The platform offers a lot of powerful features, but that also means it takes some time to understand everything. If you're new to media management, the transformation options and usage-based pricing can feel a little overwhelming at first. Better cost visibility and a simpler onboarding guide for beginners would make the experience smoother.
What problems is the product solving and how is that benefiting you?
Cloudinary removes the repetitive work of manually exporting multiple image versions for websites and applications. Instead of storing separate files for desktop, mobile, and thumbnails, I can manage one original asset and generate the required versions when needed. This keeps projects more organized, improves page loading speed, and reduces the time spent preparing media before deployment.
Graphic Design
Organized, Effortless File Management with Cloudinary
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
I really like how organized Cloudinary is. It makes managing files straightforward and helps keep content consistent, which is especially useful when you’re working with a large team. Additionally, uploading files is easy and takes no time.
What do you dislike about the product?
I think the search bar could use some improvement. Whenever I’m trying to find an image, it only shows up if I type the exact file name.
What problems is the product solving and how is that benefiting you?
As a designer, Cloudinary helps me keep my files stored safely and organized. Working in a fast-paced environment means I can’t spend much time searching for files, so Cloudinary is a huge support in that regard and makes it easier to find what I need quickly.
Vip .
Simple UI with Powerful File Management
Reviewed on Jul 13, 2026
Review provided by G2
What do you like best about the product?
I really like Cloudinary's simple UI interface because it's easy to use and includes features like creating folder structures that I frequently use to organize my files. I also appreciate its ability to preview different file types like .mov and .mp4, which makes sharing them with clients seamless as they don't require any additional steps to review. The ease of sharing links and searching for them through its search feature is also very convenient. Another thing I like is how easy it was to set up Cloudinary; everything went smoothly through SSO, which made the whole process seamless. Additionally, being able to re-upload files easily because Cloudinary can detect file name duplicates is extremely useful when creating multiple versions of items.
What do you dislike about the product?
I would love Cloudinary to read HTML5. That would be helpful to me if it's able to stage different web-based files. Also, I would love if Cloudinary could be more integrated with the Adobe suite. For example, if After Effects could directly export into Cloudinary, that would be helpful.
What problems is the product solving and how is that benefiting you?
I use Cloudinary to upload files for client reviews, who can easily preview and download them. The simple UI helps organize files with folder structures, and re-upload files effortlessly. It supports sharing various file types seamlessly without additional steps for clients to review.
Konjengbam M.
Robust Image & Video Optimization with Seamless Team Collaboration
Reviewed on Jul 10, 2026
Review provided by G2
What do you like best about the product?
I love this platform for its robust capabilities to work with Image and video files. This platform can be used to optimize image allowing user to import form local files. I also love this platform for its capability to work collaboratively with teams. I also love the asset management capability of this platform. Other than this I also love the capability of this platform to transform video, create video player or start live streaming. The AI capability of this platform to check visual quality and brand checks is commendable. I also love the capability of this platform to manage workflow using this platform. The platform have good user friendly interface. The onboarding of this platform was easy and secured too. I love the integration capability of this platform.
What do you dislike about the product?
I love most part of this platform but I wish that the speed of switching operation was faster. I wish that the pricing can also be made with a moderate tier. I also feel that changing away from this platform after a prolong use might be difficult. The platform may also feel a little complex for new users and an little informative session might be useful for such users.
What problems is the product solving and how is that benefiting you?
This platform makes task easier by allowing user to easily manage the media effective and efficiently. It takes off the load from the user to take care of each different processes. It enables user to focus on the core task improving the productivity of the user.