Sold by: TealiumÂ
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Features and programs
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
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25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Identity Resolution
Patented machine learning algorithms for unifying customer profiles across multiple data sources with high accuracy
Data Unification
Enterprise-grade platform for consolidating fragmented first-party data into comprehensive customer profiles
AI-Powered Analytics
Advanced AI and machine learning toolkit for accelerating data modeling and generating actionable customer insights
Data Workflow Automation
Automated data transformation and monitoring capabilities enabling seamless customer data operations without manual interventions
Customer Intelligence Platform
Integrated system for generating unified customer views and enabling real-time data activation across organizational ecosystems
Standard contract
No
No
No
Customer reviews
Marija M.
Smooth Integration, Improves Data Tracking
Reviewed on Dec 10, 2025
Review provided by G2
What do you like best about the product?
I like how Tealium Customer Data Hub makes it easy to integrate with different channels. This integration helps us identify gaps in data tracking and allows us to make informed decisions. Additionally, the initial setup was easy, which was a pleasant surprise.
What do you dislike about the product?
I don't like the data layer consistency. I wish there were more data providers available.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to identify gaps in data tracking and integrate data from different channels, enabling my team to make informed decisions.
Rumen T.
Comprehensive Integration, Strong Appeal
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I think the combination of data collection, transformation, and shipping in a single software provides a unique full integration, which can help with time-related problems. I also like the integrations; they are really a lot. I enjoy the overall appeal of Tealium Customer Data Hub.
What do you dislike about the product?
Maybe a better in-software tutorial will be good for some users.
What problems is the product solving and how is that benefiting you?
I think Tealium Customer Data Hub's integration of data collection, transformation, and shipping helps solve time-related problems.
Accounting
Unified Customer Insights and Seamless Integration with Tealium
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
What I like best about Tealium Customer Data Hub is its ability to create a unified view of the customer by integrating data from various sources. This comprehensive profile helps us understand customer behaviors and preferences much better. I appreciate the real-time data activation, which allows us to make timely decisions and engage with customers based on their current interactions. The platform also integrates easily with our existing marketing tools, which streamlines our workflow. Additionally, the robust segmentation features enable us to create targeted campaigns that genuinely resonate with our audience. The user-friendly interface makes it accessible for everyone on the team, regardless of their technical background, and I value Tealium's strong focus on data privacy and compliance, ensuring we handle customer information responsibly.
What do you dislike about the product?
While Tealium Customer Data Hub offers many strong features, there are a few areas that could use improvement. One aspect is the learning curve associated with its more advanced functionalities; while the interface is user-friendly, some features can be complex and may require additional training for team members to use effectively. Additionally, the cost can be a concern for smaller organizations, as the investment might be steep for some businesses. There are also instances where data processing speeds can lag during peak times, which might impact real-time decision-making. Lastly, while the integration capabilities are robust, there can sometimes be challenges with specific third-party tools that require additional configuration.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub solves several key challenges we face in managing customer data. It addresses the issue of data silos by integrating information from various sources, which helps us create a unified profile of our customers. This gives us a better understanding of their behaviors and preferences, allowing for more targeted marketing. The platform’s real-time data activation enables us to respond to customer interactions instantly, improving engagement. It also simplifies consent management, ensuring we comply with privacy regulations while building trust with our users. Additionally, its easy integration with our existing tools streamlines our processes. Overall, Tealium enhances our ability to deliver personalized experiences, making our marketing efforts more effective.
ibrahim a.
Real-Time Data Processing with Strong Privacy
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
Real time data processing and
Strong privacy and flexible and strong enrichment and unified customer profile
And server side data collection All of this
Strong privacy and flexible and strong enrichment and unified customer profile
And server side data collection All of this
What do you dislike about the product?
User interface can feel complex and request strong data and more expensive than many alternatives document is good but can be dense and no native consent banner
What problems is the product solving and how is that benefiting you?
Customer data is secreted across many systems benefit a complete and accurate view of each customer
Slow delayed or batch based customer updates
benefit truly real Time personalization
Slow delayed or batch based customer updates
benefit truly real Time personalization
Computer Software
Centralized Data Management, But Room for Improvement
Reviewed on Dec 02, 2025
Review provided by G2
What do you like best about the product?
I like that Tealium focuses on data quality and governance. Having a clear rule-based system for data management makes collaboration smoother across marketing and analytics teams.
What do you dislike about the product?
Some What I appreciate most is how Tealium brings customer data into one place in a structured, manageable way. it can feel a bit complex at first - but works out later
What problems is the product solving and how is that benefiting you?
It helps centralize customer data from different sources, which reduces fragmentation and improves data consistency. Having everything unified in one place makes reporting and activation more reliable.