Sold by: Acxiom
Deployed on AWS
Portugal Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighborhoods across Portugal. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Portugal Consumer Segmentation data enables marketers and analysts to segment, profile and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Portugal Consumer Segmentation data classifies Portugal households into categories and groups. The market specific segmentation consists of forty categories organized into nine groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of families, education, industry, property size, and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Portugal Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Sub Section’ (or Postcode) in Portugal.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Sub Section, representing no fewer than 100 individuals per geography aggregated. File contains data for 265,955 SubSections.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
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See Acxiom’s Data Use Agreement.
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Test use only.
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Sample data may not be shared with a third party.
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Sample data may not be used in production environment.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It is free to subscribe. The dimension grants you access to a sample of consumer segmentation data covering Portugal. Because there is only one dimension, there are no tiers, instance sizes, or usage add-ons to choose between. You subscribe once to unlock access. The sample provides a subsection of segmentation intelligence, letting you review the data structure and coverage before considering broader use. Billing does not scale with volume under this free access model.
Top-of-mind questions for buyers
One unit grants you subscriber access to a subsection sample of the Portugal consumer segmentation data. It is a preview slice, not the full dataset. You use it to review the data structure, attributes, and coverage before deciding on broader consumer segmentation data.
No. Access is free and does not scale with how much you query or activate. There are no usage meters, overage charges, or volume thresholds on this sample. You subscribe once for Product Access and review the segmentation subsection without accruing further charges.
It is a subsection sample, meaning a limited portion of the segmentation data. It shows attitudinal, household, demographic, and behavioral segment signals so you can evaluate coverage and format. Broader access to the underlying attributes and audiences requires a separate arrangement with the vendor.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Portugal Consumer Segmentation – SubSection Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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