Sold by: Acxiom
Deployed on AWS
Portugal Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighborhoods across Portugal. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Portugal Consumer Segmentation data enables marketers and analysts to segment, profile and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Portugal Consumer Segmentation data classifies Portugal households into categories and groups. The market specific segmentation consists of forty categories organized into nine groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of families, education, industry, property size, and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Portugal Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Sub Section’ (or Postcode) in Portugal.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Sub Section, representing no fewer than 100 individuals per geography aggregated. File contains data for 265,955 SubSections.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
- See Acxiom’s Data Use Agreement.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $13,000.00 |
Dimensions summary
This listing uses a contract pricing model with one dimension: Product Access (Units). You buy units that grant access to the Portugal Consumer Segmentation data for the length of your contract term. Pricing scales with the number of units you commit to, so you select the quantity that fits your needs. There are no separate tiers or add-on charges here. The single dimension keeps billing straightforward: you pay for access based on the units purchased under your agreement.
Top-of-mind questions for buyers
A unit grants subscriber access to the Portugal Consumer Segmentation data for your contract term. The number of units you commit to determines your access level. You select the quantity that matches your needs when setting up the agreement.
You get demographic, household, and segmentation intelligence for Portuguese consumers. This supports planning, targeting, and personalization. The data draws on ethically sourced attributes and in-market signals designed to help you understand and reach audiences more effectively.
This uses a contract model, so you commit to a set number of units upfront for your term. You do not pay per query or per activation. Your cost is fixed by the unit quantity you agree to, not by variable usage during the term.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
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Portugal Consumer Segmentation – SubSection | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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