Sold by: Acxiom
Deployed on AWS
Spain Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Spain. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Spain Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Spain Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 42 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, educational attainment, movers, tenure, property size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Spain Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Census Tract’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the census tract level, representing no fewer than 100 individuals per geography aggregated. File contains data for 35,880 census tracts.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Spain Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension, Product Access (Units), and is offered at no cost. The dimension grants you access to the sample data set. There are no tiers, instance sizes, or usage-based add-ons to choose from. You subscribe once to gain access, and pricing does not scale with volume or usage. This sample provides consumer segmentation data organized by census tract for Spain.
Top-of-mind questions for buyers
One unit grants you subscriber access to this sample data set. It is a single access grant, not a per-record or per-query meter. The unit does not multiply with data volume, users, or usage. Subscribing once gives you access to the Spain consumer segmentation sample organized by census tract.
No. Cost does not scale with volume, query count, or the number of users. There are no tiers, included amounts, or overage points that could trigger a charge. Access is provided at no cost, and it stays that way regardless of how much of the sample you use.
This is a sample of consumer segmentation data for Spain, organized by census tract. It reflects demographic, household, and segmentation intelligence used for planning and targeting. As a sample, it represents a subset rather than the full production data set. Contact the vendor for details on wider data availability.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Spain Consumer Segmentation - Census Tract Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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