Sold by: Acxiom
Deployed on AWS
Italy Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Italy. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Italy Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Italy Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 47 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of adults 60 and over, presence of children, household size, education level, building age, and average income in local currency.
Data complies with local privacy laws and based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Italy Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level Italy ‘census tract’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the census tract level, representing no fewer than 100 individuals per geography aggregated. File contains data for 402,121 census tracts.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It grants you access to the sample dataset at no cost. There are no tiers, instance sizes, or usage add-ons to choose from. You subscribe once to unlock access, and pricing does not scale with volume or usage. This sample gives you a look at consumer segmentation data organized by census tract in Italy.
Top-of-mind questions for buyers
One unit gives you subscriber access to the sample dataset. It unlocks the data for use rather than counting seats, records, or query volume. You subscribe once to enable access. The unit does not scale with the number of users or the amount of data you pull.
No. Product Access is a single free dimension with no usage-based charges. Your cost does not rise with the number of queries, records viewed, or users. There are no tiers or included-amount cutoffs that could trigger a price change.
This sample provides consumer segmentation data organized by census tract in Italy. It gives you a preview of how households and populations are grouped for planning, targeting, and segmentation. It is a sample view rather than a full production dataset.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Italy Consumer Segmentation – Census Tract Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Italy Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Italy. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.