Sold by: iconik
Deployed on AWS
Iconik by Backlight is a cloud-native media asset management platform that unifies media across AWS S3 and any storage you already run, automates workflows with Amazon Rekognition and MediaConvert, and gives distributed teams one place to review, approve, and ship content.
4.6
Overview
Iconik is a media asset management and creative operations platform: it connects, organizes, and centralizes media across distributed storage and production teams, so finding, reviewing, and shipping content stops being the bottleneck. Built cloud-native and run on AWS, Iconik indexes your media where it already lives, including AWS S3, without forcing a migration, and gives every team member a single, searchable view of the library from any device.
Unified Media Organization Across AWS S3 and Any Storage Iconik connects to AWS S3, on-premises storage, and other cloud providers in parallel through Bring Your Own Storage (BYOS), indexing assets where they already live instead of requiring a migration. The Iconik Storage Gateway extends that reach to on-prem and hybrid environments, giving distributed teams one searchable view across every location.
AI-Powered Search and Automation Iconik uses Amazon Rekognition for object, scene, and content detection, and Amazon MediaConvert to transcode media into the formats production and delivery require. Combined with automated metadata tagging and proxy generation, teams spend less time preparing media and more time working with it.
Media Collaboration for Distributed Teams Editors, producers, and stakeholders review, annotate, and approve media from anywhere, in shared workspaces built for real-time production feedback, replacing the separate review tools and email threads that break down at scale.
Enterprise-Grade Security Iconik holds SOC 2 Type II certification and provides granular access controls, encryption at rest via AWS KMS, and near-real-time activity streaming to your SIEM via Amazon SQS (Iconik Shield add-on).
Built on AWS Iconik runs on Amazon EKS and EC2, storing and archiving media through AWS S3 and Glacier, with Amazon Rekognition and MediaConvert powering search and transcoding. Backlight, Iconik's parent company, is an AWS partner.
Consolidating Fragmented Media Tools Morning Brew replaced three separate tools with Iconik and cut media costs by 69%. NowThis cut its production budget by a third after consolidating onto the platform.
Scaling Media Operations Across Teams The Philadelphia 76ers and New Jersey Devils (Harris Blitzer Sports & Entertainment) manage over 1PB of media on Iconik, with a 34% decrease in the cost of finding footage and a 75% increase in footage access and production.
High-Volume Publishing Under Deadline The Goodwood Group published 5,000 videos and 100 hours of branded content in 36 hours using Iconik in partnership with Backlight's live-clipping product, Wildmoka.
Reducing Cost Without Reducing Output The Atlanta Hawks operate at a fifth of the cost of a traditional MAM, with double the efficiency, if not more. Aspen Group saves $300K annually in total MAM costs and has eliminated a reshoot a month.
Getting Started To see how Iconik fits your media operation, visit the Iconik website or request a demo through AWS Marketplace.
Highlights
- Iconik runs natively on AWS (Amazon EKS and EC2 for compute, AWS S3 and Glacier for storage and archive, and the Iconik Storage Gateway for hybrid and on-prem environments) so media is organized where it already lives, with nothing to migrate.
- Amazon Rekognition and Amazon MediaConvert power automated object/scene detection, transcription, and transcoding inside Iconik's workflow engine, cutting the manual work of tagging, searching, and preparing media for delivery.
- Iconik holds SOC 2 Type II certification and gives distributed teams a single, secure workspace to review, annotate, and approve media in real time, replacing the review tools and email threads that break down at scale.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iconik Pro Subscription | 1 Power User, 5 Standard Users, 10 Browse Users, 2.5TB Storage | $10,000.00 |
Dimensions summary
This listing offers one Iconik Pro Subscription sold as a fixed contract. The subscription bundles four capacity components into a single unit: 1 Power User, 5 Standard Users, 10 Browse Users, and 2.5TB of storage. You buy this bundle as a package rather than pricing each user type or storage amount separately. The three user categories reflect different access levels within the platform, and the included storage supports your media library. Pricing does not scale per user or per terabyte here; you commit to this defined bundle under the contract term.
Top-of-mind questions for buyers
These are three access levels. Browse Users can view and search the media library. Standard Users work with assets and collaborate on content. Power Users get broader platform access for managing workflows and configuration. Your bundle includes 1 Power User, 5 Standard Users, and 10 Browse Users.
No. Iconik uses a Bring Your Own Storage model. You can connect existing cloud storage or on-premise systems without moving files. The platform indexes your content and creates lightweight proxy files for access. The included storage supports proxies, keyframes, and assets you choose to store within Iconik.
This subscription is sold as a fixed bundle with set user counts and storage. It does not automatically scale per added user or per terabyte within this contract. To increase capacity beyond the defined amounts, contact the vendor to discuss options that fit your needs.
iconik.io+1
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Vendor refund policy
No refunds
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support with Iconik by Backlight, contact the support team at support@Iconik.io . The team assists with platform questions, technical troubleshooting, and account or billing inquiries.
When submitting a request, include a description of the issue, any error messages, and the steps to reproduce the problem; this helps the team resolve it as quickly as possible.
Full documentation is available at help.iconik.backlight.co
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Katherine R.
An Efficient and Intuitive Media Management Solution
Reviewed on Feb 03, 2026
Review provided by G2
What do you like best about the product?
What I like best about iconik is how intuitive and user-friendly the platform is. It makes managing, organizing, and accessing media assets very efficient, saving time and simplifying collaboration across teams.
What do you dislike about the product?
At the moment, there isn’t anything I dislike about iconik. It has met our expectations and works smoothly for our needs.
What problems is the product solving and how is that benefiting you?
Iconik is solving the challenge of organizing, managing, and accessing large volumes of media assets in a centralized way. This benefits us by saving time, improving collaboration between teams, and ensuring that content is always easy to find and ready to use.
Doug V.
Exceptional Platform Depth and Outstanding Support
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
The depth of the platform and the tech support from Bryan.
What do you dislike about the product?
Extra fees for the add-ons like transcription, image recognition, etc.
What problems is the product solving and how is that benefiting you?
One place for all media that is future proof.
Ashley D.
Effortless Organization and Seamless Collaboration for Creative Teams
Reviewed on Nov 18, 2025
Review provided by G2
What do you like best about the product?
What I like most about iconik is how effortlessly it keeps everything (and everyone) organized. Being able to comment directly on content makes collaboration so much smoother—no more scattered feedback or long email chains. The metadata it automatically pulls in is a game-changer too; it makes searching fast and intuitive, even when you’re juggling tons of assets.
I also love how easy it is to structure files in a way that actually makes sense for real workflows. And when you need to share something with someone outside your team? Generating secure, shareable links takes seconds. It all adds up to a platform that feels built for how creative teams really work.
I also love how easy it is to structure files in a way that actually makes sense for real workflows. And when you need to share something with someone outside your team? Generating secure, shareable links takes seconds. It all adds up to a platform that feels built for how creative teams really work.
What do you dislike about the product?
The interface, while powerful, can feel a little busy for new users, so onboarding sometimes takes longer than expected. Because it’s so metadata-driven, getting the most out of the platform often requires upfront setup—and if that isn’t dialed in, search and organization don’t shine the way they should.
What problems is the product solving and how is that benefiting you?
Iconik solves the chaos of scattered feedback and scattered files at the same time. Instead of comments living in emails, texts, or random docs—and assets living across drives or versions—everything comes together in one place. Time-coded commenting keeps conversations anchored to the exact moment in the content, while intuitive file organization removes the guesswork of which version is the right one or where something was saved. And when you need to loop in someone outside your team, generating a secure link is effortless, replacing clunky file transfers with a streamlined, professional experience.
Michael B.
Powerful AI tagging saves hours of manual media organization
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
I love how iconik uses AI to automatically tag and categorize files. This reduces the time teams spend on manual organization, making it much faster to search, find, and use the right media asset when it’s needed.
What do you dislike about the product?
Although the interface is user-friendly, some advanced features demand technical understanding. Non-technical users may find it difficult to fully leverage all the functions without additional training.
What problems is the product solving and how is that benefiting you?
By using AI-driven tagging, iconik automatically labels and categorizes content. This saves hours of manual work and helps teams find assets quickly.With cloud-based access, iconik allows global teams to review, comment, and approve media in one place. This reduces delays caused by email or file transfers.
Sandhya R.
Streamlined Media Management with Great Collaboration Features
Reviewed on Sep 02, 2025
Review provided by G2
What do you like best about the product?
I like how iconik makes managing and accessing media so much easier. Its cloud-based setup means I can collaborate with teammates in real time without worrying about storage limitations. The intuitive search and tagging features save a lot of time when handling large content libraries.
What do you dislike about the product?
Sometimes the platform can feel a bit slow when handling very large files, and integrations with some third-party tools require extra setup. The reporting and analytics features could also be more detailed. While these aren’t dealbreakers, they add extra steps in day-to-day use.
What problems is the product solving and how is that benefiting you?
iconik helps centralize all our digital assets in one place, making it easy to organize, search, and share files across teams. This has reduced time spent looking for media, improved collaboration between departments, and eliminated duplication of content. By having a single source of truth for assets, we’ve improved efficiency, ensured brand consistency, and streamlined project delivery. The cloud-based setup also makes remote access simple, which is especially helpful for distributed teams.