Sold by: iconik
Deployed on AWS
Iconik is a cloud-native creative operations platform that unifies media across AWS S3 and existing storage, automates tagging and transcoding with AI, and gives distributed teams one place to review.
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Overview
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Iconik media asset management
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Iconik review and approval
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Iconik is a media asset management and creative operations platform that connects, organizes, and centralizes media across distributed storage and production teams. Finding, reviewing, and shipping content stops being the bottleneck. Built cloud-native and running on AWS, Iconik indexes your media where it already lives - including AWS S3 - without forcing a migration, giving every team member a single, searchable view of the entire library from any device.
Unified Media Organization Across AWS S3 and Any Storage Iconik connects to AWS S3, on-premises storage, and other cloud providers in parallel through Bring Your Own Storage (BYOS), indexing assets in place instead of requiring a migration. The Iconik Storage Gateway extends that reach to on-prem and hybrid environments, giving distributed teams one searchable view across every storage location.
AI-Powered Search and Automation Iconik uses Amazon Rekognition for object, scene, and content detection, and Amazon MediaConvert to transcode media into the formats production and delivery require. Combined with automated metadata tagging and proxy generation, teams spend less time preparing media and more time working with it.
Media Collaboration for Distributed Teams Editors, producers, and stakeholders review, annotate, and approve media from anywhere in shared workspaces built for real-time production feedback - replacing the separate review tools and email threads that break down at scale.
Enterprise-Grade Security Iconik holds SOC 2 Type II certification and provides granular access controls, encryption at rest via AWS KMS, and near-real-time activity streaming to your SIEM via Amazon SQS (available through the Iconik Shield add-on).
Built on AWS Iconik runs on Amazon EKS and EC2, storing and archiving media through AWS S3 and Glacier, with Amazon Rekognition and MediaConvert powering search and transcoding. Backlight, Iconik's parent company, is an AWS partner.
Proven Results from Media Teams at Every Scale Consolidating fragmented tools: Morning Brew replaced three separate tools with Iconik and cut media costs by 69%. NowThis cut its production budget by a third after consolidating onto the platform. Scaling operations across teams: The Philadelphia 76ers and New Jersey Devils (Harris Blitzer Sports and Entertainment) manage over 1PB of media on Iconik, achieving a 34% decrease in the cost of finding footage and a 75% increase in footage access and production. High-volume publishing under deadline: The Goodwood Group published 5,000 videos and 100 hours of branded content in 36 hours using Iconik in partnership with Backlight's live-clipping product, Wildmoka. Reducing cost without reducing output: The Atlanta Hawks operate at a fifth of the cost of a traditional MAM with double the efficiency. Aspen Group saves $300K annually in total MAM costs and has eliminated a reshoot a month.
Key Capabilities at a Glance Upload, ingest, and organize media from any source Search powered by AI metadata tagging and Amazon Rekognition Share, review, annotate, and approve in collaborative workspaces Repurpose and publish content at speed and scale Automation and API access for custom workflows Granular security, permissions, and SOC 2 Type II compliance Integrations with Adobe Premiere Pro, After Effects, and more
Getting Started To explore how Iconik fits your media operation, request a demo through AWS Marketplace or visit the Iconik website. Contact the Iconik team to discuss your specific storage environment, team size, and workflow requirements so they can recommend the right configuration for your needs.
Highlights
- Unlike traditional MAMs that force costly migrations into proprietary storage, Iconik connects to media where it already lives. Running natively on AWS (S3, Glacier, EKS, EC2) with the Iconik Storage Gateway for hybrid and on-prem environments, teams can organize and search petabyte-scale libraries without moving a single file. The Philadelphia 76ers manage over 1PB of media this way, and the Atlanta Hawks operate at a fifth of the cost of a traditional MAM.
- Amazon Rekognition and MediaConvert power automated object detection, scene analysis, transcription, and transcoding directly inside Iconik - eliminating the separate tagging tools, manual metadata entry, and standalone transcoding pipelines teams would otherwise maintain. Morning Brew cut media management costs by 69% after adopting Iconik's AI-driven workflows, turning hours of manual prep into automated, searchable assets.
- Iconik holds SOC 2 Type II certification and provides a single secure workspace where distributed teams review, annotate, and approve media in real time. With frame-accurate commenting and structured approval workflows, Iconik replaces the scattered review tools and email threads that break down at scale - giving the Philadelphia 76ers a 75% increase in footage access across their organization.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Iconik Pro Subscription | 1 Power User, 5 Standard Users, 1TB Proxy Storage, 250GB Transfer/Egress, 100 AI Credits/mo, 10,000 Workflow Automations/mo | $10,000.00 |
Iconik Pro Subscription 25 | 2 Power Users, 15 Standard Users, 2TB Proxy Storage, 500GB Transfer/Egress, 500 AI Credits/mo, 50,000 Workflow Automations/mo | $25,000.00 |
Iconik Pro Subscription 75 | 5 Power Users, 50 Standard Users, 20 Browse Users, 2TB Proxy Storage, 500GB Transfer/Egress, 1,000 AI Credits/mo, 100,000 Workflow Automations/mo | $75,000.00 |
Dimensions summary
This listing offers three Iconik Pro Subscription packages, each sold as a contract bundle. Each package groups the same set of usage units: Power Users, Standard Users, proxy storage, transfer/egress, AI credits per month, and workflow automation runs per month. The packages scale together, so moving up raises every included allowance at once. The Iconik Pro Subscription 75 also adds a Browse User allotment not present in the other two. You pick one package based on your team size and expected storage, transfer, AI, and automation volume.
Top-of-mind questions for buyers
Power Users get full access to detailed metadata, editing tools, and administrative controls. Standard Users handle everyday media work and collaboration. Browse Users, included only in the Iconik Pro Subscription 75, get limited access to view and approve assets. Each role type is counted and billed within your chosen package.
Each package includes a set monthly allowance of AI credits and workflow automation runs. AI credits fuel features like transcription, object detection, and facial recognition. Automation runs power rule-based tasks like tagging and archiving. If you expect to exceed your included amounts, contact the vendor to discuss options.
Proxy storage holds lightweight preview versions of your media that teams stream for search and review. Your original high-resolution files stay in your own cloud or on-premise storage. Bringing your own proxy storage is a paid add-on, so the included proxy allowance covers hosted proxies within each package.
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Support
Vendor support
For support with Iconik by Backlight, contact the support team at support@Iconik.io . The team assists with platform questions, technical troubleshooting, and account or billing inquiries.
When submitting a request, include a description of the issue, any error messages, and the steps to reproduce the problem; this helps the team resolve it as quickly as possible.
Full documentation is available at help.iconik.backlight.co
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Katherine R.
An Efficient and Intuitive Media Management Solution
Reviewed on Feb 03, 2026
Review provided by G2
What do you like best about the product?
What I like best about iconik is how intuitive and user-friendly the platform is. It makes managing, organizing, and accessing media assets very efficient, saving time and simplifying collaboration across teams.
What do you dislike about the product?
At the moment, there isn’t anything I dislike about iconik. It has met our expectations and works smoothly for our needs.
What problems is the product solving and how is that benefiting you?
Iconik is solving the challenge of organizing, managing, and accessing large volumes of media assets in a centralized way. This benefits us by saving time, improving collaboration between teams, and ensuring that content is always easy to find and ready to use.
Doug V.
Exceptional Platform Depth and Outstanding Support
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
The depth of the platform and the tech support from Bryan.
What do you dislike about the product?
Extra fees for the add-ons like transcription, image recognition, etc.
What problems is the product solving and how is that benefiting you?
One place for all media that is future proof.
Ashley D.
Effortless Organization and Seamless Collaboration for Creative Teams
Reviewed on Nov 18, 2025
Review provided by G2
What do you like best about the product?
What I like most about iconik is how effortlessly it keeps everything (and everyone) organized. Being able to comment directly on content makes collaboration so much smoother—no more scattered feedback or long email chains. The metadata it automatically pulls in is a game-changer too; it makes searching fast and intuitive, even when you’re juggling tons of assets.
I also love how easy it is to structure files in a way that actually makes sense for real workflows. And when you need to share something with someone outside your team? Generating secure, shareable links takes seconds. It all adds up to a platform that feels built for how creative teams really work.
I also love how easy it is to structure files in a way that actually makes sense for real workflows. And when you need to share something with someone outside your team? Generating secure, shareable links takes seconds. It all adds up to a platform that feels built for how creative teams really work.
What do you dislike about the product?
The interface, while powerful, can feel a little busy for new users, so onboarding sometimes takes longer than expected. Because it’s so metadata-driven, getting the most out of the platform often requires upfront setup—and if that isn’t dialed in, search and organization don’t shine the way they should.
What problems is the product solving and how is that benefiting you?
Iconik solves the chaos of scattered feedback and scattered files at the same time. Instead of comments living in emails, texts, or random docs—and assets living across drives or versions—everything comes together in one place. Time-coded commenting keeps conversations anchored to the exact moment in the content, while intuitive file organization removes the guesswork of which version is the right one or where something was saved. And when you need to loop in someone outside your team, generating a secure link is effortless, replacing clunky file transfers with a streamlined, professional experience.
Michael B.
Powerful AI tagging saves hours of manual media organization
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
I love how iconik uses AI to automatically tag and categorize files. This reduces the time teams spend on manual organization, making it much faster to search, find, and use the right media asset when it’s needed.
What do you dislike about the product?
Although the interface is user-friendly, some advanced features demand technical understanding. Non-technical users may find it difficult to fully leverage all the functions without additional training.
What problems is the product solving and how is that benefiting you?
By using AI-driven tagging, iconik automatically labels and categorizes content. This saves hours of manual work and helps teams find assets quickly.With cloud-based access, iconik allows global teams to review, comment, and approve media in one place. This reduces delays caused by email or file transfers.
Sandhya R.
Streamlined Media Management with Great Collaboration Features
Reviewed on Sep 02, 2025
Review provided by G2
What do you like best about the product?
I like how iconik makes managing and accessing media so much easier. Its cloud-based setup means I can collaborate with teammates in real time without worrying about storage limitations. The intuitive search and tagging features save a lot of time when handling large content libraries.
What do you dislike about the product?
Sometimes the platform can feel a bit slow when handling very large files, and integrations with some third-party tools require extra setup. The reporting and analytics features could also be more detailed. While these aren’t dealbreakers, they add extra steps in day-to-day use.
What problems is the product solving and how is that benefiting you?
iconik helps centralize all our digital assets in one place, making it easy to organize, search, and share files across teams. This has reduced time spent looking for media, improved collaboration between departments, and eliminated duplication of content. By having a single source of truth for assets, we’ve improved efficiency, ensured brand consistency, and streamlined project delivery. The cloud-based setup also makes remote access simple, which is especially helpful for distributed teams.