GenAI Automated Audio, Video, & Metadata Processing

Enterprises and media organizations generate massive volumes of audio, video, and unstructured data every day. Yet much of this information remains underutilized because manual transcription, tagging, and analysis are too slow, costly, and inconsistent. Valuable insights stay hidden, delaying decision making and limiting innovation.

TrackIt’s Automated Audio, Video and Metadata Processing pipeline enhances this process. Built on a scalable serverless AWS foundation, the pipeline ingests, cleans, and enriches media at scale, turning raw content into structured, searchable, and AI ready data. From legislative hearings to sports broadcasts, the solution enables faster insights, more accurate analysis, and measurable cost savings.

Government bodies, broadcasters, and research firms often struggle to extract structure from long form video and audio. TrackIt delivers a pipeline that combines transcription and diarization with speaker and face recognition. Using SageMaker, Amazon Rekognition, and Amazon Bedrock, the pipeline identifies who spoke, when, and on what topic.

Results achieved:

• 70 percent reduction in media processing time
• 60 percent improvement in metadata search time
• End to end automated pipeline for hearings, interviews, and events

Sports and media companies spend significant time manually reviewing footage to create highlights. TrackIt built an integration between TwelveLabs and Iconik with a conversational interface for advanced video search, analysis, and highlight generation. Editors and producers now surface key moments instantly.

Results achieved:

• 60 percent faster highlight creation compared to manual editing
• 40 percent reduction in video operations costs

Sports analysts and broadcasters require accurate statistics quickly, but manual logging is resource intensive. TrackIt developed a GenAI pipeline that automatically extracts actions such as serves, passes, and sets with high accuracy. The result is faster insights and reliable performance tracking for coaches and analysts.

Results achieved:

• 70 percent time savings on video analysis
• 90 percent accuracy in performance statistics

• Increased Productivity: Automated manual workflows like transcription, tagging, and analysis so teams can focus on high value work.
• Reduced Costs: Save time and operational expense across media processing, highlight creation, and sports analytics.
• Growth Enablement: Unlock AI driven capabilities that create new ways to search, monetize, and interact with your content.

TrackIt does more than deliver technology. We partner with you to ensure success today and scalability tomorrow. We begin with a minimum viable product to demonstrate value quickly, then evolve the solution as models and tools advance. Scaling media pipelines is complex, but with TrackIt as your advisor, you avoid rigid architectures, adapt to new technologies, and achieve ROI at scale.