GenAI Customer Experience Workflow Automation

Customer expectations are higher than ever, and internal teams are under pressure to respond faster with fewer resources. Manual workflows slow things down, create inefficiencies, and drain employee productivity. What organizations need is a smarter way to automate routine tasks while keeping the focus on meaningful interactions.

TrackIt’s Intelligent Workflow Automation for Customer Experience does exactly that. By combining GenAI with a serverless AWS foundation, the solution automates ticketing, log interpretation, and content searches, all while connecting directly into the tools your employees already use. The result: faster service, happier customers, and empowered teams.

Global teams were struggling to manage a rising number of media and support requests. Manual ticket creation in Notion and media searches in Iconik were slowing them down and hurting productivity. TrackIt built a GenAI powered assistant integrated with Slack, so employees can simply ask questions, create tickets, and perform media lookups in natural language.

Results achieved:

• 40 percent of content tickets handled autonomously
• 60 percent reduction in manual intervention
• Faster turnaround and improved team productivity

Retail operations teams needed a faster way to interpret order management logs. Manually combing through log files was complex and time consuming. TrackIt’s AI assistant summarizes logs, highlights events, and provides clear, human friendly explanations right when teams need them.

Results achieved:

• 70 percent reduction in log analysis time
• 50 percent faster issue resolution
• Strong data privacy with no storage of sensitive information

• Increase Productivity: Free teams from repetitive work so they can focus on higher value activities.
• Improved customer Satisfaction: Faster, more accurate responses create better experiences across every touchpoint.
• Scale with Confidence: Built on a flexible GenAI architecture that adapts as models and technologies evolve.

TrackIt is more than a technology provider. We are your partner in building automation strategies that scale. We begin with a minimum viable product to show value quickly, then expand as your needs grow. Scaling automation is not simple, but TrackIt helps you navigate the complexity, avoid rigid architectures, and stay future ready. Customers consistently achieve measurable ROI, often two times or more, while laying the foundation for long term success.