Sold by: Acxiom
Deployed on AWS
Australia Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Australia. It consists of analysis variables and two segmentation systems including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Australia Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Australia Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 51 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
QUICK FACTS
Australia Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of Australian ‘Meshblocks’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the meshblock level, representing no fewer than 100 individuals per geography aggregated. File contains data for 358,009 meshblocks.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated on annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $13,260.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy access to the consumer segmentation data through a contract, and the units grant subscribers access to the product. Pricing is set by the contract you agree to, not by usage or instance size. There are no separate tiers, add-ons, or scaling options in the pricing table. You subscribe to one access dimension that covers use of the Australia Consumer Segmentation data at the Meshblock geographic level.
Top-of-mind questions for buyers
One unit grants your organization access to the Australia Consumer Segmentation data at the Meshblock level. Meshblock is Australia's smallest standard geographic area for statistics. Access is tied to the contract you agree to, not to a number of records, seats, or queries. The unit covers use of the segmentation product for subscribers.
No. This listing bills through a contract, not by usage. Your price is fixed by the contract terms you agree to. Running more queries, activating more audiences, or pulling more segments does not add usage charges. There are no tiers or overage thresholds in the pricing table that could trigger a cost change.
Acxiom describes its data as activation-ready and natively integrated across the marketing ecosystem. It supports deployment across multiple cloud providers, including AWS. You can use the segmentation data for planning, targeting, and personalization across channels. Specific integration steps depend on your setup, so confirm details with the vendor.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Australia Consumer Segmentation – Meshblock | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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