Sold by: Labra
Vendor Insights
Supercharge your Cloud GTM efforts with Labra AI Agent. Get all your marketplace and co-sell data at your fingertips, integrated into your environment. View your entire deal lifecycle, manage opportunities, and grow revenue with ease.
Overview
Labra AI Agent enables organizations to streamline revenue, manage transactions, and gain insights into their AWS Go-To-Market (GTM) strategy. Effortlessly integrate with your CRM environments and third-party tooling.
Labra's AI capabilities are purpose-built for Cloud GTM. Gain access to AI-driven buyer insights, marketplace optimization strategies, automated actions, custom workflows, and so much more!
Highlights
- Marketplace operations like offers, contracts, metering, and invoicing can be automated with Labra AI
- Get Co-sell data and all the analysis with it in your preferred CRM environment
- Operationalize your GTM faster with AI-powered buyer insights, automated workflows, and more
Details
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Delivery method
Integration protocol
Type
Deployed on AWS
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Features and programs
Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Skip the manual risk assessment. Get verified and regularly updated security info on this product with Vendor Insights.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
product price | Pricing as defined in the contract | $12,000.00 |
Vendor refund policy
Contact our support team for refund information.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
API-Based Agents & Tools
API-Based Agents and Tools integrate through standard web protocols. Your applications can make API calls to access agent capabilities and receive responses.
Additional details
Usage instructions
🚀 Labra MCP Server Quick Reference
Seamless integration with Labra's marketplace management platform for metering data and product information.
MCP Server URL: <https://api.labra.io/mcp_service/v1/mcp/>
🖥️ Claude Desktop Setup
Prerequisites
- Node.js and npm installed on your system
Installation & Configuration
- Configure Claude Desktop: { "mcpServers":{ "labra":{ "command":"npx", "args":[ "mcp-remote", "https://qa.api.labra.io/mcp_service/v1/mcp/", "--header", "Authorization: Bearer <your-jwt-token>" ] } } }
- Restart Claude Desktop
🔧 Claude Code Setup
Installation & Configuration
🔌 Other MCP Clients
For other MCP clients, check their respective documentation for HTTP transport configuration.
Usage Examples
- Show me metering data for product X from last month
- Get details for all AI/ML products
- @labra health-check
Available Functions
📊 Metering Data
Retrieve usage and billing data for marketplace products. Returns: Metered quantities, buyer details, product info, pricing dimensions, processing status
📦 Product Catalog
Access product information and marketplace catalog data. Returns: Product ID/name/type, marketplace URLs, contract metrics, pricing models, lifecycle status
💡 Common Use Cases
- Business Intelligence: Real-time dashboards, automated reporting, trend analysis
- Operations: Usage monitoring, error tracking, compliance reporting
- Customer Success: Usage insights, subscription health monitoring
⚡ Best Practices
- Use specific date ranges for better performance
- Implement error handling for processing status
- Cross-validate metering with product data
- Cache frequently accessed data
🎯 Quick Start
- Get authentication token using client-credential OAuth flow
- Configure your client to use the token for authenticated calls
- Test: What products do I have in my catalog?
- Build queries: Compare usage between Q1 and Q2 2024
- Advanced: Create monthly recurring revenue trends
🔧 Troubleshooting
- Connection Failed: Check API key and endpoint
- No Data: Verify date ranges and filters
- Slow Performance: Use specific queries and date ranges
📈 Advanced Features
- Automated monthly reports
- Usage alerts and notifications
- Custom analytics pipelines
- Integration with other MCP servers
📘 Learn More
Help Center: https://helpcenter.labra.io/hc/en-us
To manage (CRUD actions) your API keys, please visit to https://app.labra.io/settings/keys
Enables real-time access, automated workflows, and scalable analytics for marketplace data directly within your client.
Resources
Vendor resources
Support
Vendor support
Reach out to our support team on support@labra.io
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
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55 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Effortless Setup and Support
Reviewed on Oct 27, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy. The team was very approachable and helped us in every step. We're just starting to use the platform, and excited to see how Labra helps us in automating co-selling with AWS.
What do you dislike about the product?
There aren't any real downsides, though we did encounter a few hiccups while testing the platform. However, the team was extremely supportive and helped us resolve the issue right away.
What problems is the product solving and how is that benefiting you?
Labra made our AWS Marketplace expansion effortless with their expertise, automation, and seamless CRM integration. They will be helping us efficiently manage co-sell opportunities. A great partner for cloud GTM growth.
Sara A.
Integration of APNAWS to HubSpot through Labra
Reviewed on Oct 09, 2025
Review provided by G2
What do you like best about the product?
The ease with which your platform is managed. The communication and attention of the team.
What do you dislike about the product?
Repetitive limitations and sometimes a rush to deliver the integration.
What problems is the product solving and how is that benefiting you?
Transfer information from AWS APN to HubSpot and from HubSpot to AWS APN
George D.
Labra.io transformed our AWS Partnership and skyrocketed pipeline growth
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy, and it makes co-selling with AWS seamless. We’ve been using Labra for over four years now to power our AWS Partnership, and there is a stark difference in the way we operate, moving away from tedious manual work to automated workflows. The Labra team has also been accessible and able to customize the product to cater to our needs.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
What do you dislike about the product?
We haven’t had any real concerns with Labra, just new feature requests. Labra has been amazing at listening to our use cases and enabling us to perform more and more actions on an ongoing basis. Kudos to the customer success team at Labra for helping us make 100% use of the platform and adopt the latest AI features.
What problems is the product solving and how is that benefiting you?
Our team is a proponent of AWS and AWS Marketplace. As an advanced consulting partner, we list our services and transact with our customers via the AWS Marketplace using private offers. Labra and their platform have been a godsend in this regard, helping us unite our APN Customer Engagement (ACE) portal and our CRM tooling to publish and update our listings on the AWS Marketplace, create opportunities and share them upstream with AWS, and overall manage the customer procurement process with the rollout of private offers to our customers.
Computer Software
Seamless integration with our stack – zero headaches
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
I really enjoy how labra enables our team to work with cloud marketplaces and co-sell initiatives without ever leaving our CRM. They have API-based integrations that are easy to set up, secure by design, and meet our compliance standards. End-to-end integration was quick and didn’t cause any downtime in our Cloud sales operations. This was key for us since we have been using the PTB daily to get a handle on who out there is most likely to have a conversation with us.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
What do you dislike about the product?
This does not happen often but i sometimes need to trigger a manual sync to fetch the latest co-sell opportunities — but that’s often due to pipeline issues on the hyperscaler’s side. When we do run into issues, Labra’s support team is always quick to respond and help resolve them.
What problems is the product solving and how is that benefiting you?
Labra has automated our Marketplace offers and cloud co-sell process for the sales team — all within our CRM — saving us hours each week.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Computer Software
Your AWS GTM strategy needs Labra
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
What do you dislike about the product?
Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits.
What problems is the product solving and how is that benefiting you?
Labra helps us improve visibility and traction within our AWS partnership.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Their automation and centralized dashboard make managing AWS GTM simple and effective.