Supercharge your Cloud GTM efforts with Labra AI Agent. Get all your marketplace and co-sell data at your fingertips, integrated into your environment. View your entire deal lifecycle, manage opportunities, and grow revenue with ease.
Labra AI Agent enables organizations to streamline revenue, manage transactions, and gain insights into their AWS Go-To-Market (GTM) strategy. Effortlessly integrate with your CRM environments and third-party tooling.
Labra's AI capabilities are purpose-built for Cloud GTM. Gain access to AI-driven buyer insights, marketplace optimization strategies, automated actions, custom workflows, and so much more!
Highlights
Marketplace operations like offers, contracts, metering, and invoicing can be automated with Labra AI
Get Co-sell data and all the analysis with it in your preferred CRM environment
Operationalize your GTM faster with AI-powered buyer insights, automated workflows, and more
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single contract-based pricing dimension. You pay the price defined in your negotiated contract, rather than a fixed per-unit or usage rate. Because terms are set through a private agreement, the amount and quantity depend on what you and the vendor agree to. This structure supports custom scope, such as the number of platform user seats, marketplace listings, and co-sell automation you need. To set specific pricing, you request a private offer through AWS Marketplace, and charges appear on your AWS bill.
Top-of-mind questions for buyers
What does the Labra AI Agent contract price cover in terms of platform scope?
Your contract price covers the scope you negotiate. This can include platform user seats, cloud marketplace listings, and co-sell automation. It also spans capabilities like CRM connection, private offer creation, and role-based access. The specific mix depends on the agreement you set with the vendor.
How does cost behave if my usage grows across more listings or seats?
Because pricing is set in your contract, growth in listings, seats, or co-sell automation is handled through the terms you negotiate. There is no fixed per-unit meter shown on Marketplace. If your scope changes, you adjust it through a new or revised agreement with the vendor.
Is the Labra AI Agent billed per use or as a fixed commitment?
It uses a contract model, not pay-as-you-go metering. You commit to terms defined in your negotiated agreement rather than paying an hourly or usage rate. The price stays as agreed for the contract, so cost does not fluctuate with day-to-day activity unless your contract specifies otherwise.
Request a private offer to receive a custom quote.
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API-Based Agents and Tools integrate through standard web protocols. Your applications can make API calls to access agent capabilities and receive responses.
Additional details
Usage instructions
MCP
API
🚀 Labra MCP Server Quick Reference
Seamless integration with Labra's marketplace management platform for metering data and product information.
MCP Server URL: <https://api.labra.io/mcp_service/v1/mcp/>
For other MCP clients, check their respective documentation for HTTP transport configuration.
Usage Examples
Show me metering data for product X from last month
Get details for all AI/ML products
@labra health-check
Available Functions
📊 Metering Data
Retrieve usage and billing data for marketplace products.
Returns: Metered quantities, buyer details, product info, pricing dimensions, processing status
📦 Product Catalog
Access product information and marketplace catalog data.
Returns: Product ID/name/type, marketplace URLs, contract metrics, pricing models, lifecycle status
💡 Common Use Cases
Business Intelligence: Real-time dashboards, automated reporting, trend analysis
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Simplified AWS Marketplace and Co-Sell Management using Salesforce Integration
Reviewed on Aug 18, 2026
Review provided by G2
What do you like best about the product?
From an admin perspective, Labra makes it much easier to connect our CRM workflows with AWS Marketplace and CoSell. The CRM integration and mapping capabilities are especially helpful because they allow us to map the required AWS fields directly to Salesforce fields without having to manage the process manually.
The CoSell functionality is also valuable for managing and submitting opportunities to AWS while keeping the process connected to our existing Salesforce workflows. It gives our sales and partner teams better visibility into the opportunity lifecycle and reduces the amount of duplicate data entry.
Labra provides a centralized platform for managing the AWS Marketplace listing process, which makes it easier for Salesforce and business teams to collaborate with the AWS/alliances team without needing to navigate multiple AWS systems for every step.
What do you dislike about the product?
Some of the configuration and mapping concepts can require an understanding of both Salesforce and AWS requirements. That said, the onboarding and support process makes it much easier to get through the setup.
What problems is the product solving and how is that benefiting you?
Labra helps eliminate a lot of the manual work involved in managing AWS Marketplace and CoSell processes. The biggest benefit is being able to maintain Salesforce as the source of truth while integrating the information AWS requires.
This ultimately saves administrative time and makes it easier for our organization to scale our AWS Marketplace and co-selling motion without creating a large amount of additional operational overhead.
Computer Software
Labra Makes AWS Marketplace Much Easier to Manage
Reviewed on Aug 18, 2026
Review provided by G2
What do you like best about the product?
Labra takes a lot of the complexity out of working with AWS Marketplace. The platform makes it easier to understand what needs to be done, track the listing process, and manage the different requirements involved. The support from the team was also a big plus—they were responsive, knowledgeable, and helped us move things forward without unnecessary back-and-forth.
What do you dislike about the product?
The platform can take a little time to get familiar with when you first start using it, but once you understand it, it becomes quite straightforward.
What problems is the product solving and how is that benefiting you?
AWS Marketplace has quite a few moving parts, especially around listing, AWS requirements, and ongoing marketplace operations. Labra helped us simplify these processes and avoid spending significant internal time figuring everything out ourselves. It gave us a more structured way to manage our AWS Marketplace journey and helped us get to market faster.
Computer Software
Smooth AWS Marketplace Experience with Great Support
Reviewed on Aug 18, 2026
Review provided by G2
What do you like best about the product?
Labra made the AWS Marketplace process much easier than we initially expected. The platform provides a clear, structured way to manage the different steps involved in getting a product listed, while the team was always available to guide us whenever we had questions or ran into something unclear. The onboarding process was straightforward, and having the Labra team’s AWS Marketplace expertise made a big difference.
What do you dislike about the product?
There is a bit of a learning curve initially, especially if you’re new to AWS Marketplace, but the team does a good job of walking you through the process and helping resolve any issues along the way.
What problems is the product solving and how is that benefiting you?
Getting started with AWS Marketplace can be complicated, with multiple requirements, technical steps, and processes to navigate. Labra helped simplify that entire journey and gave us a much clearer path to getting our SaaS product live on AWS Marketplace. It saved us a lot of time and reduced the effort required from our internal team. Overall, it was a smooth experience and a useful solution for companies looking to establish or scale their presence on AWS Marketplace.
Streamlined Marketplace and Co-Sell Management
Reviewed on Aug 17, 2026
Review provided by G2
What do you like best about the product?
Labra has been a valuable partner in helping us manage our AWS Marketplace and Co-Sell activities. The platform simplifies the process of managing Marketplace listings, private offers, and Co-Sell opportunities while reducing the manual effort involved.
The onboarding process has been efficient, and the support team has been responsive whenever we needed assistance. Having Marketplace and Co-Sell workflows managed through a single platform also makes the overall process easier to track and manage.
What do you dislike about the product?
Some workflows could be made more intuitive, but the team is responsive to feedback and continuously improving the platform.
What problems is the product solving and how is that benefiting you?
The combination of AWS Marketplace and Co-Sell capabilities in one platform, along with responsive support and a straightforward onboarding experience.
Computer Software
Excellent Platform for Scaling Cloud Marketplace and Co-Sell Operations
Reviewed on Aug 17, 2026
Review provided by G2
What do you like best about the product?
Labra has made managing our cloud marketplace and co-sell motion significantly easier. Instead of having to coordinate across multiple portals, spreadsheets, and internal teams, we have a much more centralized view of our cloud GTM activities.
The biggest value for us is the automation and CRM integration. It reduces a lot of manual work around marketplace operations and co-selling while giving our sales and partnerships teams better visibility into opportunities and deal progress. The Labra team has also been very knowledgeable and responsive, which makes the overall experience much easier.
What do you dislike about the product?
As with any platform supporting complex cloud marketplace processes, there is a learning curve when getting everything configured and aligned with your existing workflows. Some areas could also offer additional customization, but these are relatively minor compared with the operational efficiencies we’ve gained.
What problems is the product solving and how is that benefiting you?
Labra helps us simplify and automate our cloud marketplace and co-sell operations. It reduces manual processes, improves visibility across our pipeline, and makes it easier to work with cloud partners.
The biggest benefit is that our team can spend less time managing operational tasks and more time focused on selling, partnerships, and revenue growth. It has also given us a more scalable foundation as our cloud GTM motion grows.