Sold by: Labra
Vendor Insights
Supercharge your Cloud GTM efforts with Labra AI Agent. Get all your marketplace and co-sell data at your fingertips, integrated into your environment. View your entire deal lifecycle, manage opportunities, and grow revenue with ease.
4.9
Overview
Labra AI Agent enables organizations to streamline revenue, manage transactions, and gain insights into their AWS Go-To-Market (GTM) strategy. Effortlessly integrate with your CRM environments and third-party tooling.
Labra's AI capabilities are purpose-built for Cloud GTM. Gain access to AI-driven buyer insights, marketplace optimization strategies, automated actions, custom workflows, and so much more!
Highlights
- Marketplace operations like offers, contracts, metering, and invoicing can be automated with Labra AI
- Get Co-sell data and all the analysis with it in your preferred CRM environment
- Operationalize your GTM faster with AI-powered buyer insights, automated workflows, and more
Details
Sold by
Delivery method
Integration protocol
Type
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Skip the manual risk assessment. Get verified and regularly updated security info on this product with Vendor Insights.
Security credentials achieved
(1)
SOC2
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
product price | Pricing as defined in the contract | $12,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension. You pay the price defined in your negotiated contract, rather than a fixed per-unit or usage rate. Because terms are set through a private agreement, the amount and quantity depend on what you and the vendor agree to. This structure supports custom scope, such as the number of platform user seats, marketplace listings, and co-sell automation you need. To set specific pricing, you request a private offer through AWS Marketplace, and charges appear on your AWS bill.
Top-of-mind questions for buyers
Your contract price covers the scope you negotiate. This can include platform user seats, cloud marketplace listings, and co-sell automation. It also spans capabilities like CRM connection, private offer creation, and role-based access. The specific mix depends on the agreement you set with the vendor.
Because pricing is set in your contract, growth in listings, seats, or co-sell automation is handled through the terms you negotiate. There is no fixed per-unit meter shown on Marketplace. If your scope changes, you adjust it through a new or revised agreement with the vendor.
It uses a contract model, not pay-as-you-go metering. You commit to terms defined in your negotiated agreement rather than paying an hourly or usage rate. The price stays as agreed for the contract, so cost does not fluctuate with day-to-day activity unless your contract specifies otherwise.
labra.io
Helpful?
Vendor refund policy
Contact our support team for refund information.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
API-Based Agents & Tools
API-Based Agents and Tools integrate through standard web protocols. Your applications can make API calls to access agent capabilities and receive responses.
Additional details
Usage instructions
🚀 Labra MCP Server Quick Reference
Seamless integration with Labra's marketplace management platform for metering data and product information.
MCP Server URL: <https://api.labra.io/mcp_service/v1/mcp/>
🖥️ Claude Desktop Setup
Prerequisites
- Node.js and npm installed on your system
Installation & Configuration
- Configure Claude Desktop: { "mcpServers":{ "labra":{ "command":"npx", "args":[ "mcp-remote", "https://qa.api.labra.io/mcp_service/v1/mcp/", "--header", "Authorization: Bearer <your-jwt-token>" ] } } }
- Restart Claude Desktop
🔧 Claude Code Setup
Installation & Configuration
🔌 Other MCP Clients
For other MCP clients, check their respective documentation for HTTP transport configuration.
Usage Examples
- Show me metering data for product X from last month
- Get details for all AI/ML products
- @labra health-check
Available Functions
📊 Metering Data
Retrieve usage and billing data for marketplace products. Returns: Metered quantities, buyer details, product info, pricing dimensions, processing status
📦 Product Catalog
Access product information and marketplace catalog data. Returns: Product ID/name/type, marketplace URLs, contract metrics, pricing models, lifecycle status
💡 Common Use Cases
- Business Intelligence: Real-time dashboards, automated reporting, trend analysis
- Operations: Usage monitoring, error tracking, compliance reporting
- Customer Success: Usage insights, subscription health monitoring
⚡ Best Practices
- Use specific date ranges for better performance
- Implement error handling for processing status
- Cross-validate metering with product data
- Cache frequently accessed data
🎯 Quick Start
- Get authentication token using client-credential OAuth flow
- Configure your client to use the token for authenticated calls
- Test: What products do I have in my catalog?
- Build queries: Compare usage between Q1 and Q2 2024
- Advanced: Create monthly recurring revenue trends
🔧 Troubleshooting
- Connection Failed: Check API key and endpoint
- No Data: Verify date ranges and filters
- Slow Performance: Use specific queries and date ranges
📈 Advanced Features
- Automated monthly reports
- Usage alerts and notifications
- Custom analytics pipelines
- Integration with other MCP servers
📘 Learn More
Help Center: https://helpcenter.labra.io/hc/en-us
To manage (CRUD actions) your API keys, please visit to https://app.labra.io/settings/keys
Enables real-time access, automated workflows, and scalable analytics for marketplace data directly within your client.
Resources
Vendor resources
Support
Vendor support
Reach out to our support team on support@labra.io
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
WorkSpan AI automates AWS Marketplace listings, co-sell workflows, and private offer management using AI-powered automation. Eliminate manual work across AWS Partner Central and marketplace transactions with AI that syncs listings, creates private offers (CPPO/MPPO), and routes co-sell opportunities automatically. Sellers get real-time AI guidance on AWS partnerships directly in Salesforce, Dynamics or HubSpot, no portal switching required. Set up AWS Marketplace automation in days with pre-built integrations for AWS ACE, AWS Partner Central, Salesforce, and HubSpot.
Labra’s AWS specialists guide your team through the transition to the new Partner Central experience—ensuring your APN account, users, and permissions migrate smoothly to the unified AWS Console without disruption.
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
Maximize your partnership with AWS using Labra's on-demand Partner Development Manager (PDM) service, designed to accelerate growth for Independent Software Vendors (ISVs). Our expert PDMs provide hands-on support for AWS ISV Accelerate, AWS Marketplace listings, and APN onboarding, aligning your business with AWS strategic initiatives.
With tailored GTM strategies, assistance in navigating AWS programs, and expertise in securing co-sell opportunities, Labra helps you drive business success in the AWS ecosystem.
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
Customer reviews
Banking
Awesome End-to-End Experience with Labra and AWS Marketplace!
Reviewed on Aug 04, 2026
Review provided by G2
What do you like best about the product?
From the sales process to implementation to customer success, my experience with Labra has been awesome. The software simplifies the interaction with AWS/Marketplace and the Labra reps are quick to respond and have accomplished everything we've asked of them.
What do you dislike about the product?
There were a few minor issues with Salesforce/Labra integration abilities but I would have to really stretch to find any issues that I would say were unsatisfactory.
What problems is the product solving and how is that benefiting you?
Labra simplifies the AWS Marketplace listing process, registering new opportunities into the AWS APN and are a fantastic resource for all AWS questions.
deep d.
Labra Simplified Our Cloud Marketplace and Co-Sell Operations
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
Labra has become a key part of our cloud GTM strategy. Before using the platform, managing marketplace listings, co-sell motions, and cloud partner workflows required coordinating across multiple systems and stakeholders. Labra brought everything together into a single, easy-to-use platform.
What stands out most is how intuitive the product is. The onboarding process is straightforward, the UI is clean, and even team members with limited cloud marketplace experience can quickly learn how to create and manage listings. The guided workflows, documentation, and customer success support significantly reduce the learning curve.
The platform has helped us streamline AWS Marketplace operations, manage listing updates more efficiently, and gain better visibility into our cloud revenue motions. The co-sell capabilities and CRM integrations have also helped improve alignment between our partner, sales, and operations teams.
Another area where Labra excels is customer support. The team is highly responsive, proactive, and genuinely invested in customer success. They consistently provide guidance, training, and best practices that help accelerate outcomes.
If you're looking for a cloud marketplace platform that is easy to use, rapidly innovating, and purpose-built for modern cloud GTM teams, Labra is one of the strongest solutions available today.
What stands out most is how intuitive the product is. The onboarding process is straightforward, the UI is clean, and even team members with limited cloud marketplace experience can quickly learn how to create and manage listings. The guided workflows, documentation, and customer success support significantly reduce the learning curve.
The platform has helped us streamline AWS Marketplace operations, manage listing updates more efficiently, and gain better visibility into our cloud revenue motions. The co-sell capabilities and CRM integrations have also helped improve alignment between our partner, sales, and operations teams.
Another area where Labra excels is customer support. The team is highly responsive, proactive, and genuinely invested in customer success. They consistently provide guidance, training, and best practices that help accelerate outcomes.
If you're looking for a cloud marketplace platform that is easy to use, rapidly innovating, and purpose-built for modern cloud GTM teams, Labra is one of the strongest solutions available today.
What do you dislike about the product?
Occasionally encounter minor product issues during new feature rollouts, but the team is very responsive and resolves them quickly.
What problems is the product solving and how is that benefiting you?
Labra helps us centralize and automate cloud marketplace operations, partner collaboration, and co-sell workflows. This has reduced manual effort, improved visibility, accelerated onboarding, and enabled our team to scale cloud revenue programs more efficiently.
Austin C.
Efficient AWS Onboarding with Quick Support
Reviewed on May 21, 2026
Review provided by G2
What do you like best about the product?
I really like how personable and attentive the team at Labra is. They reply to emails very quickly, which is great. Parvathi, in particular, has been really helpful throughout the process. Also, the initial setup of Labra was pretty fast, which was good.
What do you dislike about the product?
I think overall, it's just the process itself was pretty complicated at times, and required investment on our end.
What problems is the product solving and how is that benefiting you?
Labra helped us with AWS. AWS can be pretty confusing with many steps, but Labra made it easy by guiding us step by step, simplifying the onboarding process.
Computer & Network Security
Great Team and Smooth, Issue-Free Experience with Labra
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
The Labra team has been great to work with from the start and throughout the process of getting everything fully functional.
What do you dislike about the product?
There are no major downsides to working with Labra. Even when an issue came up, it was resolved right away and tested immediately.
What problems is the product solving and how is that benefiting you?
Labra makes it easy to engage with, quote, and analyze accounts in cloud environments.
Rouzbeh F.
Swift AWS Marketplace Listing, Professional Team
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
I find Labra to be professional, helpful, and knowledgeable. Their team, from sales representatives to customer success to technical members, is great. They have been instrumental in helping us quickly list our SaaS product in the AWS marketplace and work effectively towards the Foundational Technical Review (FTR) for ChurnShift AI. Their knowledgeable team assists startups in meeting all well-architected and FTR requirements rapidly, enabling us to go to market swiftly and execute our go-to-market strategy without compromising quality. Additionally, the initial setup was very easy, and their onboarding was great.
What do you dislike about the product?
I think they need better pricing for small startups and/or better monthly payments. A breakdown of payment and cheaper price range will make Labra perfect for that segment of their market.
What problems is the product solving and how is that benefiting you?
Labra helps me quickly list our SaaS product in AWS Marketplace and assists with preparing for the Foundational Technical Review, speeding up our go-to-market strategy without compromising quality.