Sold by: WorkSpan
Deployed on AWS
WorkSpan AI automates AWS Marketplace listings, co-sell workflows, and private offer management using AI-powered automation. Eliminate manual work across AWS Partner Central and marketplace transactions with AI that syncs listings, creates private offers (CPPO/MPPO), and routes co-sell opportunities automatically. Sellers get real-time AI guidance on AWS partnerships directly in Salesforce, Dynamics or HubSpot, no portal switching required. Set up AWS Marketplace automation in days with pre-built integrations for AWS ACE, AWS Partner Central, Salesforce, and HubSpot.
4.3
Overview
Automate AWS Marketplace and Co-Sell with AI: WorkSpan AI eliminates manual work managing AWS Marketplace listings, private offers, and co-sell opportunities by automating workflows across AWS Partner Central and your CRM.
AWS Marketplace Management: List products, create private offers (CPPO/MPPO/ABO), and track marketplace transactions, all from Salesforce, Dynamic, or HubSpot.
AWS Co-Sell: Create AWS referrals, register deals, and sync status updates between AWS Partner Central and your CRM, no manual portal work required. All co-sell opportunities are bi-directionally synced.
AI-Powered Seller Activation: Sellers get real-time recommendations on AWS partnership engagement delivered via a Partner Advantage Card embedded in your CRM. AI provides insights on each opportunity that may qualify for co-sell incentives, suggests marketplace private offers, and answers seller questions using your company's partnership playbooks and information stored within a knowledge based that you can update.
Result: Accelerate AWS partnership revenue while reducing administrative overhead. WorkSpan AI customers eliminate hours of manual data entry and portal navigation by automating marketplace transactions and co-sell workflows directly within their CRM. Sales teams receive AI-powered recommendations that identify qualified co-sell opportunities and suggest optimal marketplace offers in real-time, enabling faster deal closure and increased attachment rates for AWS-transacted business.
Highlights
- AWS Marketplace Automation Without Portal Switching Publish listings, create private offers (CPPO/MPPO/ABO), and sync transactions directly in Salesforce, Dynamic, or HubSpot. AI handles pricing validation, compliance checks, and listing updates automatically.
- Automated AWS Co-Sell Workflow Integration Connect AWS Partner Central with your CRM to automatically route ACE opportunities to the right sellers, sync deal status bi-directionally, and eliminate manual data entry across co-sell referrals and registrations.
- AI-Powered Seller Activation with 24/7 Partnership Guidance Sellers receive instant AI recommendations on when to engage AWS for specific deals via Slack and CRM prompts. AI suggests co-sell opportunities, marketplace strategies, and consumption credits trained on your partnership playbooks.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starting cost for AI Teammates | Deploy intelligent, always-on AI teammates embedded within your seller workflows to surface partner insights, automate co-sell tasks, and accelerate deal velocity. | $30,000.00 |
Starting cost for Integrated Marketplace Processes | Automate and orchestrate key marketplace processes from private offer creation through billing across hyperscaler marketplaces and your CRM system. | $15,000.00 |
Starting cost for Marketplace Listings | Manage and optimize your AWS Marketplace listings with guided publishing, compliance validation, and visibility enhancements to drive discoverability. | $4,500.00 |
Starting cost for Implementation Services | Expert-led onboarding and configuration services to quickly set up WorkSpan.AI, integrate your systems, and activate AI-powered co-sell workflows. | $10,000.00 |
Starting cost for Partner Operations Services | Ongoing operational support for partner lifecycle management, co-sell execution, and reporting across cloud marketplaces. | $6,000.00 |
Starting cost for Integrated CoSell Processes | Automate and orchestrate key co-sell processes from referral submissions to launch updates across hyperscaler portals and your CRM system. | $15,000.00 |
Vendor refund policy
No refunds are offered
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
24x7x365 Support provided in app, via email to support@workspan.com and on phone at +1 844-218-2887 Application Support, Advsiory Services, Implementation Services
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
WorkSpan Hyperscaler Edition helps ISVs, Services Partners, Resellers, Distributors, and SIs establish and scale marketplace programs and co-selling partnerships with AWS and other major cloud providers.
WorkSpan's embedded Salesforce, Dynamics 365, or HubSpot applications bring cloud marketplaces into your sales team's native workflows to drive rapid adoption. Powerful CRM triggers and rules let you design marketplace and co-sell automation flows around your GTM & customer lifecycle. Real time dashboards provide a single pane of glass into sourced and influenced opportunities & private offers, and track cloud partner revenue impact and progress vs quarterly goals.
15 of the 2024 AWS Partner of the Year winners and finalists rely on WorkSpan to power their AWS partnerships.
Customer reviews
Nikhil S.
WorkSpan Usage Review
Reviewed on Aug 04, 2025
Review provided by G2
What do you like best about the product?
I have been using this on daily basis and it's easy to use to track all accounts, their lifecycle, and their performance based incentive. The best part is it has multiple types of report that you can work with and you can also customise the reports as per your requirements with multiple dashboard if you want it to present to your boss or management.
What do you dislike about the product?
As always, there are two sides of a coin. WorkSpan has some negative points as well to consider. For a first time user, the UI, the options, different dashboard aren't intuitive. It would take some handholding to tell the new user how and where to navigate. Also, the payout statuses changes way too frequent which creates a lot of confusion if this tool is your goto tool for tracking. Nevertheless, the support is awesome and very prompt on the raised tickets.
What problems is the product solving and how is that benefiting you?
We, as Cisco-partner, use WorkSpan for tracking Accounts Lifecycle and their incentive payouts. Before WorkSpan was introduced, we used to keep a track of everything on the excel sheets which is now replaced by workSpan. Their reports, dashboard, and tracking has made it super easy and time efficient. And everything is quite handy especially when your boss wants a report in 10 minutes of how much LCI is claimed and how much is residue. So, overall it is beneficial in multiple ways
Computer & Network Security
Great, could be better UI
Reviewed on Feb 19, 2025
Review provided by G2
What do you like best about the product?
LeanTaas Weekly Team Meeting, Ease of Integration
What do you dislike about the product?
Complex on UI! Customization Limitations!
What problems is the product solving and how is that benefiting you?
Siloed Systems & Data
Tanya F.
WorkSpan Review
Reviewed on Feb 19, 2025
Review provided by G2
What do you like best about the product?
I like that it enables organizations to co sell and co invest with partners efficiently.
What do you dislike about the product?
Sometimes the platform doesn’t work correctly
What problems is the product solving and how is that benefiting you?
Integration of CRM
Sebastian T.
Good Collaboration for our Co-Sell Program
Reviewed on Sep 05, 2024
Review provided by G2
What do you like best about the product?
The WorkSpan team was good at bringing us up to speed about how WorkSpan can help with our Co-Sell management. They have a strong team between the consulting side and people on the technical team.
It was relatively easy to implement and roll out to our field. The initital feedback from our sales team is good, and people are seeing the value in having WorkSpan in our Salesforce instance and how it will help them work better in the marketplace and partner with the AWS team.
It was relatively easy to implement and roll out to our field. The initital feedback from our sales team is good, and people are seeing the value in having WorkSpan in our Salesforce instance and how it will help them work better in the marketplace and partner with the AWS team.
What do you dislike about the product?
I think this was more of an issue with how we first started the kick-off, we should have had the right stakeholders internally involved. I joined later due to being off on a Pat leave. Our future iterations of WorkSpan will be easier.
We had a product feedback session as there were a couple of gaps with how the Salesforce package is setup, and limitations on the address fields.
We had a product feedback session as there were a couple of gaps with how the Salesforce package is setup, and limitations on the address fields.
What problems is the product solving and how is that benefiting you?
In order for Postman to scale our channel business, we need to streamline our deal registration process with our partners. Making it easier to share deals between Postman and their partners will encourage more co-selling and relationship building with our partners. Our current process with AWS is completely manual and involves our Head of Global Channels and Alliances submitting deal registrations individually on behalf of our sales reps. This is happening directly in AWS Partner Central. This manual process also introduces more opportunity for human error which lead to reporting inaccuracies.
Shinji S.
WorkSpan Access
Reviewed on Aug 02, 2023
Review provided by G2
What do you like best about the product?
I am finally getting used to using it and find it easy to get information and easy to read.
What do you dislike about the product?
I think that screen transitions take time and that granting access rights to new users is complicated.
However, this may be largely a problem due to internal systems
However, this may be largely a problem due to internal systems
What problems is the product solving and how is that benefiting you?
Funds Manager for Provider MDF to manage funds acquired by partners.