Sold by: LabraÂ
Deployed on AWS
Vendor Insights
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
Overview
Accelerate your revenue with cloud Marketplace and Co-sell
Labra provides end-to-end solutions and services to enable success on aws Marketplace and Co-sell with ACE.
IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success.
All-in-one enterprise-grade SaaS Platform for listing and managing Software and Professional Services on all Cloud Marketplaces and streamlining the entire Sales operations and Co-selling using built-in advanced automation.
(1) ACCELERATED LISTING PATH:- Get your Cloud Software (SaaS and Container), and Professional Services listed on Marketplaces within a few days, not in weeks, without technical integration.
(2) ADVANCE SALESFORCE and HUBSPOT INTEGRATION:- Labra CRM connectors are the most advanced integration app in the industry, automating your CRM activities to streamline marketplace and co-sell operations, putting them in co-pilot mode.
(3) TRANSACT WITH EASE:- Streamlined Private offer creation and management (Contract renewal, up/downgrades, extensions, etc.) for your end-customers and Channel partners instantly from Salesforce, Hubspot, and more.
(4) BUILT-IN CO-SELL:- Start and grow your Co-sell with Cloud hyperscalers by sharing opportunities and leads to strengthen your partnership. Automated bi-directional syncing enables prompt interaction with sales reps, accelerating deal wins.
(5) INSTANT NOTIFICATIONS:- Get notified instantly for Marketplace and Co-sell lifecycle events via Slack, Email, or MS team.
(6) REVENUE INSIGHT and REPORTING:- Gain a clear view of your business performance with our intuitive dashboard. Track progress and access insightful reports anytime, enabling your finance team to download and utilize the data as needed.
(7) ADVISORY SERVICE:- Elevate your Marketplace and Co-sell journey with our expert advisory service, backed by years of experience and proven success. Let us guide you through the complexities with confidence and ease.
For custom pricing, please get in touch with sales@labra.io for a private offer.
Highlights
- Accelerated listing (Container, SaaS, and Professional services) on the Marketplace in a few days without any engineering effort. Manage all Marketplace operations (private offers, CPPOs, Renewals - ABO and FDA, Metering, etc.) effortlessly.
- Most advanced CRM integration in the industry with Salesforce and Hubspot to automate Co-selling and related activities.
- Advisory service - Marketplace and Co-sell for Cloud Partnerships are our core strengths. With our years of expertise, we guide you through these complex processes, helping you achieve the same level of mastery. We also handle FTR/WAFR for you during your marketplace onboarding and make you Co-sell eligible.
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Deployed on AWS
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Pricing
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Dimension | Description | Cost/12 months |
|---|---|---|
Platform fee | Includes 1 listing and up to 300 Opportunities | $30,750.00 |
Labra CRM automation app | Create Private offers/CPPO directly from CRM. | $18,000.00 |
Additional Listing | For every additional listing on the same cloud | $11,250.00 |
Dimension | Cost/unit |
|---|---|
More than 300 opportunities per month | $10.00 |
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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AI generated from product descriptions
Cloud Marketplace Integration
Advanced CRM connectors for Salesforce and Hubspot with bi-directional synchronization capabilities
Marketplace Listing Automation
Rapid onboarding process for software and professional services with minimal technical integration requirements
Co-sell Opportunity Management
Automated opportunity sharing and lead tracking with cloud hyperscaler platforms
Sales Lifecycle Notifications
Real-time event notifications through multiple communication channels including Slack, Email, and Microsoft Teams
Performance Analytics
Comprehensive dashboard with intuitive reporting and insights for tracking business performance and revenue metrics
CRM Integration
Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
Performance Analytics
Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
Data Security
Configurable security policies with granular access controls for shared data management
Marketplace Listing Management
Expert support for launching product types on AWS Marketplace with streamlined listing complexities
Co-Sell Automation
Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management
Sales Analytics
AI-powered sales forecasting with comprehensive visualization of customer subscriptions and marketplace metrics
CRM Integration
Seamless embedding of dashboards in Salesforce, HubSpot, and custom CRM platforms
Partner Collaboration
Support for public, private, channel partner private, and distributor marketplace offerings
GTM Acceleration
Automated private offer generation and delivery with buyer engagement capabilities
Technical Review Support
Provides advisory services for AWS Well-Architected Framework Review and Foundational Technical Review preparation
Validated by AWS Marketplace
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ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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Customer reviews
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53 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
George D.
Labra.io transformed our AWS Partnership and skyrocketed pipeline growth
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Setting up Labra was super easy, and it makes co-selling with AWS seamless. We’ve been using Labra for over four years now to power our AWS Partnership, and there is a stark difference in the way we operate, moving away from tedious manual work to automated workflows. The Labra team has also been accessible and able to customize the product to cater to our needs.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.
What do you dislike about the product?
We haven’t had any real concerns with Labra, just new feature requests. Labra has been amazing at listening to our use cases and enabling us to perform more and more actions on an ongoing basis. Kudos to the customer success team at Labra for helping us make 100% use of the platform and adopt the latest AI features.
What problems is the product solving and how is that benefiting you?
Our team is a proponent of AWS and AWS Marketplace. As an advanced consulting partner, we list our services and transact with our customers via the AWS Marketplace using private offers. Labra and their platform have been a godsend in this regard, helping us unite our APN Customer Engagement (ACE) portal and our CRM tooling to publish and update our listings on the AWS Marketplace, create opportunities and share them upstream with AWS, and overall manage the customer procurement process with the rollout of private offers to our customers.
Computer Software
Seamless integration with our stack – zero headaches
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
I really enjoy how labra enables our team to work with cloud marketplaces and co-sell initiatives without ever leaving our CRM. They have API-based integrations that are easy to set up, secure by design, and meet our compliance standards. End-to-end integration was quick and didn’t cause any downtime in our Cloud sales operations. This was key for us since we have been using the PTB daily to get a handle on who out there is most likely to have a conversation with us.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.
What do you dislike about the product?
This does not happen often but i sometimes need to trigger a manual sync to fetch the latest co-sell opportunities — but that’s often due to pipeline issues on the hyperscaler’s side. When we do run into issues, Labra’s support team is always quick to respond and help resolve them.
What problems is the product solving and how is that benefiting you?
Labra has automated our Marketplace offers and cloud co-sell process for the sales team — all within our CRM — saving us hours each week.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Being able to integrate this fully into our existing stack without dedicating technical resources and having to handle complexities from our end is a huge win.
They fit in well with our current and future hyperscaler GTM goals, and we’re seeing positive revenue growth month over month and year over year.
Computer Software
Your AWS GTM strategy needs Labra
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
What do you dislike about the product?
Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits.
What problems is the product solving and how is that benefiting you?
Labra helps us improve visibility and traction within our AWS partnership.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Logistics and Supply Chain
Labra helped us punch above our weight with AWS
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
As a startup, we didn’t have time to figure out all the AWS processes — Labra made it simple. It lets our GTM team focus on selling, without the paperwork and red tape.
We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term.
We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term.
What do you dislike about the product?
Navigating the maze of AWS startup programs has been challenging. Labra’s team understands the landscape well and guides us through it. It would be great to see more of that guidance built directly into the product in future updates.
What problems is the product solving and how is that benefiting you?
Honestly, we wouldn’t have been able to pull off our AWS Marketplace launch this quickly without Labra. Now that we’re on the Marketplace, we’ve been able to demonstrate trust with larger customers and close bigger deals.
Non-Profit Organization Management
A co-sell multiplier for AWS-aligned sales teams
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
Since we set up Labra six months ago, our team has more than doubled the volume of opportunities and leads shared with AWS. We’ve achieved that with less manual effort, which has delivered clear ROI for us.
The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential.
What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too.
The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential.
What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too.
What do you dislike about the product?
The initial CRM integration and field mapping require someone familiar with co-sell workflows. But once it’s set up, the system basically runs on autopilot.
What problems is the product solving and how is that benefiting you?
We chose Labra for their ability to accelerate our pipeline and reduce the overhead of managing co-sell motions. Today, we’re more tightly aligned with AWS and doing it at scale.
Labra has delivered on that and more. We’re excited to keep growing our cloud co-sell motion with them.
Labra has delivered on that and more. We’re excited to keep growing our cloud co-sell motion with them.