Studio Creatio

My main use case for Studio Creatio is usually marketing automation for other companies, but also sometimes sales or service automation.

A specific example of how I use Studio Creatio for marketing automation is that it usually involves sending out bulk emails or creating email campaigns to guide leads through the campaign and hopefully convert them into opportunities for customers.

Unique to my main use case, my team integrates with other systems and sometimes uses Studio Creatio as a hub to collect information from other systems and generate reports for higher management or CEOs.

The best features Studio Creatio offers, in my opinion, include BPM or Business Process Management, where you can automate quite complex logic without doing too much coding or without any coding at all. Of course, that still requires technical knowledge and skills, but it is much faster and it is supported, meaning that when a version is upgraded, then far fewer things can go wrong because it is not coded, but automated using the standard Studio Creatio tool.

The BPM feature saves time and helps my team by visualizing the logic that we are trying to automate. It helps us understand the workflow, the workflow of the data or the logic itself, troubleshoot, and it also helps a lot in modifying when we need to expand the automation since it is done in a visual way with elements and connectors and filters and conditions. It is quite easy to understand what the logic is, even for a non-developer. For instance, as a product owner with limited technical knowledge, I am still able to understand most of what is done in the BPM, which helps me communicate with the customer and negotiate any changes or improvements to that logic and automation.

Studio Creatio positively impacts my organization by implementing Studio Creatio for other organizations where I see the benefits they have. They can have a point of truth for the information collected from various systems, integrating systems to Studio Creatio and having it in one place, standardized and ready for various use cases such as reporting, analyzing, prediction, or in the operational field. That is a big win for Studio Creatio.

Improving Studio Creatio is a tough question. The AI capabilities are a little bit lacking right now. It is not reliable enough to use in everyday operations or even in the development or implementation phases. However, it is the right direction that Studio Creatio is taking right now. I would like to see the reports improved, as some of the reporting capabilities from the older interface, called Classic UI, were lost when Studio Creatio transitioned to Freedom UI.

More improvements needed would include that the pivot tables need to be back. Otherwise, the user interface is fine, it is up to date, and on par with other systems. It is actually better than some of the systems, so I do not have too much of a complaint there.

The reason I give it an eight is that sometimes when the version is upgraded, some things break, which is not good. There are some integration limitations; for instance, sometimes we use a file-sharing approach for integration with other systems, which has a limitation of ten megabytes per file by default. It can be expanded to about fifty, but it is still a limitation in some cases. Additionally, the performance in logic in BPM during data import should also improve.

As for further improvements needed for Studio Creatio that I have not mentioned yet, I would like to see performance improvements, even in everyday user experience. I would love to see the interface be quicker than it is right now.

I believe Studio Creatio is going in the right direction, but I would prefer to see a little more emphasis on system performance, especially user interface performance, and a little more emphasis on AI quality, and then we are good.

I have been using Studio Creatio for four and a half years.

I find Studio Creatio to be stable enough.

I am actually impressed by the scalability of Studio Creatio. Thanks to BPM and the still available capability of coding, you can do almost anything. The Creatio marketplace also adds to that, and the fact that you can integrate with almost any system means the potential capabilities of the system are almost endless. I am satisfied with it.

The customer support for Studio Creatio is great, actually. They are quick enough, and when I need anything to be accomplished quicker, I can always contact the customer success manager. Almost every customer gets one, and the customer success managers are very reliable in responding. They are quick to respond and always take care of the customer. I would rate the customer support on a scale of one to ten as a nine or an eight and a half; I would say nine.

I have seen customers switch from SugarCRM to Studio Creatio because SugarCRM is often less user-friendly or less capable as a system.

My company has a business relationship with this vendor beyond being a customer; we are actually a partner who implements the system for other companies.

I have not seen a return on investment in terms of relevant metrics, but I know that a lot of customers expand the capabilities of Studio Creatio. After the first phase of the project is launched into real life, customers keep improving Studio Creatio and expanding its capabilities, indicating they are satisfied with the return on investment and want to increase the effect.

I have not evaluated other options before choosing Studio Creatio; it is usually the customer that conducts their own research. In most cases, they select between Studio Creatio, Sugar, and Dynamics 365.

There is another side of this coin regarding the features. Since the visual tool of automation allows you to create logic quite quickly and relatively easily compared to coding, the customer thinks that since the development is quicker, then the rest of the project tasks should be quicker as well. For instance, requirements gathering or documentation, which is of course not the case. Sometimes it is difficult to explain to the customer why the rest of the project tasks are not quicker since the development is a little bit quicker thanks to the no-code solution.

I cannot share any specific results or metrics from my clients, but mostly it starts with data quality improvement because a lot of companies suffer from data being scattered between different systems or silos or even Excel spreadsheets in different departments. The data is duplicated between departments, inconsistent, or incomplete. When implementing Studio Creatio, one of the major tasks is to standardize the data and bring all the data from different systems and departments into one database in Studio Creatio and then provide access to those departments to use all that data. This has a huge impact on the capabilities of each employee, actually.

My advice to others looking into using Studio Creatio is to always understand that the requirements discovery is never complete in the discovery phase. The customer itself does not always know all the details or requirements that they will have down the line in the project. Therefore, estimation in terms of time and budget is always an underestimation, and it is important to have a reserve of budget and time. I give Studio Creatio an overall rating of eight.

My main use case for Studio Creatio is to assist commercial employers by helping them make a connection with the company and the commercial team.

A specific example of how I use Studio Creatio to help the commercial team connect with the company is that the commercial team uses Studio Creatio to visit farmers, pet shops, and other companies, and they register the information, allowing the IT team to have the information as well through a merge of data.

I also note that we have a prize tool within our main use case for Studio Creatio, where some people on the commercial team perform better work than others, and they receive a prize, which we can input into Studio Creatio to recognize the most capable employer of the commercial team.

The best features Studio Creatio offers include the filter based on SQL, which I find very simple and intuitive.

What makes the filter simple and intuitive for me is that it is all about the interface and the customization because it is SQL, so you can do a join, the where clause, and you can perform all the SQL queries.

Additionally, I enjoy the creation of users in Studio Creatio because you can sync the creation of users with Microsoft AD and Microsoft Intune, meaning when a user is added in Microsoft Intune, they are automatically added in Studio Creatio too, which is very useful.

Studio Creatio has positively impacted my organization by improving the sync between the commercial team and IT, making communication more organized and better than using other platforms such as emails and Teams.

When the commercial team goes to a farm, it automatically drops for IT as they register the visit, entering all the information that saves in Studio Creatio, allowing the IT team to have this information automatically within approximately five minutes, which is very useful and helps us make more contact with the commercial team, who are interns. Therefore, it is better to use a CRM for this purpose.

I think Studio Creatio can be improved by being more open source because I thought I could make modifications to Studio Creatio, have API keys to develop my own application, and consume the API keys. That is a point for improvement to be more open source for developers.

I have been using Studio Creatio for one year and a half.

Studio Creatio is stable and has been reliable for me.

Studio Creatio's scalability is good, and it can handle growth easily.

I have not needed to contact customer support, but the few times I did, it was good, and I did not have any problems. I would rate the customer support a solid ten on a scale of one to ten.

Studio Creatio is the first CRM we use, and I have not used a different solution.

I have definitely seen a return on investment with time savings and money savings, as there is a price per license, but this money is coming back to us, making it a worthwhile investment.

My experience with the pricing, setup cost, and licensing has been good. I did not have any problems, and the price is fair given the quality of the platform.

Before choosing Studio Creatio, we evaluated other options, including Salesforce and Sankhya.