Studio Creatio

I have been using Studio Creatio  for about two years. My main use case for Studio Creatio  is sales enablement and workforce real-time monitoring for the customer contact center.

The sales enablement use of Studio Creatio is basically to understand what the leads are coming in and then reassign them to the respective relationship managers automatically and sometimes manually. In terms of real-time monitoring, I created dashboards using Studio Creatio where I was able to have real-time monitoring for about 22 agents, including who is online, who is away, understanding the volume, as well as the AHT and all the SLAs.

Other than the average handle time that was not configured on Studio Creatio, the rest of the features were very helpful. Though sometimes it used to lag, the development team would help link with the product manager and sort it out.

I loved the dashboard creativity of Studio Creatio. It was simple to use, not so many features in calibration and all configuration. Adding, removing, and creating features was straightforward. System management information was also easier to access. It could take a lot of people and it is improvised and updated.

I find myself using dashboard creation the most because it gives me an analysis of the total number of people I am managing at the same time and it gives me a summary and analysis which is simplified and easier to present to the stakeholders.

Studio Creatio has positively impacted my organization because instead of using so many systems to do their work and to perform one duty as tools, it moved all the performance under one tool. Everyone is using Studio Creatio instead of using other ticketing systems, for instance. Everything is under one tool, which is Studio Creatio.

It improved agent productivity and also saved time, for instance, for regional or relationship managers. Instead of going to make a call separately, it was integrated and you would see when they are making a call. At the end of the call, they will get a ticket. Once they go online on Studio Creatio, they are able to make a call from the Studio Creatio display instead of going to make a call separately.

Specifically speaking, other than checking on the metrics for the contact center and ensuring that they are all aligned, you could have a workforce management tool under Studio Creatio that can be used for scheduling to make it easier instead of using different tools where agents can see their schedules and see their breaks.

I give it a seven because I still believe it is a work in progress, depending on how you are going to tailor-make it towards a certain client or business. There are still a lot of amendments that require to be done through the Studio Creatio team.

The review of Studio Creatio's AI capabilities is great. It is able to respond on time, assist, and make work easy, especially for agents. However, the one that was lacking in my case was the translation. It had to be improvised. They open another window to do the translation of language from one to translate to English. If this can also be added and considered, it will be perfect.

The accuracy and reliability of output from Studio Creatio are perfect, apart from those few that I have mentioned that should be probably considered.

It would take some time because of lagging. Everybody would have to stop doing it and maybe do it when everybody has finished their work, probably at night shift if everybody is in day shift or after business hours. That needs to be worked on.

I have been working in my current field for four years.

Studio Creatio is stable.

There are no scalability issues.

The customer support of Studio Creatio is perfect. As I mentioned, I was managing under 22 agents through Studio Creatio, and it was great, other than sometimes some faults due to lagging.

There was a previous tool that we were using, but everything was different. The CRM  was different. The communication channel or the tool was different. The ticketing system was different. The switching was to bring everything centralized under Studio Creatio.

The experience with pricing, setup cost, and licensing was that licenses were very limited. To request another license would cost the organization extra. I thought it would have been probably made based on the vendor that you are customizing. The licensing should consider the price as well. To be honest, it was fair based on other platforms.

For my experience in Studio Creatio, I appreciate the opportunity to give this review. I would appreciate it if you could continue improvising the CRM  for Studio Creatio as well. It is very helpful, and it can really manage a lot of people with less. Its operating system is quick.

Studio Creatio is a very useful, efficient, and cost-saving product. I would encourage others to use it if they want all items under one central location or all communication tools for the customer contact center under one place. Studio Creatio is the place to be. I would give this product a rating of seven out of ten.

Studio Creatio  is a CRM  product with offerings for service management, marketing, and sales management, along with some GenAI offerings.

It is a low-code/no-code platform that makes it very easy to customize and prepare workflows or dashboards in any way you see fit, allowing you to create anything you need.

Studio Creatio  has a drag-and-drop interface that makes development very easy. It is a very easy tool to integrate and works on many databases, making integration straightforward as well.

My primary work involved developing workflows, developing customized dashboards, and integrating the platform with other platforms rather than working on process modeling.

Doing this work through Studio Creatio was relatively easy and fairly important.

The capabilities offered are as per industry standard and comparable to peers such as Zendesk .

Studio Creatio offers sufficient capabilities. We cannot expect Studio Creatio to scale up to the level of Salesforce  because Salesforce  is a much more premium product. However, Studio Creatio offers more customization.

Studio Creatio is somewhat better capable than Salesforce if you want to use CRM  for service management, such as customer retaining. My understanding and feedback from customers also support this view regarding the service management aspect of Studio Creatio, which is at par or better than Salesforce.

If you actually want to spend on service management, you would rather choose a service management-focused CRM such as Zendesk . Zendesk excels in service management compared to Salesforce as well.

Studio Creatio is for customers who do not have the budget of Salesforce or Zendesk and have a very fast turnaround time. You can plug in Studio Creatio there and quickly develop and deliver on short iterations however customers require.

The problem with generative AI is that everyone is experiencing a loss of identity. A tool such as Studio Creatio, which heavily marketed itself as a low-code/no-code platform, now has Claude Anthropic offerings to compete with, and there is a possibility that it can lose its identity.

There is a possibility that a random developer can use a platform such as Claude to completely develop something that Studio Creatio was offering. My personal opinion is that the low-code/no-code capabilities are at a threat. If you see their marketing, they position themselves as a low-code/no-code offering. They are a CRM, but their low-code/no-code offering is their selling point. If I can customize and build that using other generative AI products, then Studio Creatio will be at a loss. However, Studio Creatio would still be cheaper, and they have a community of developers on whom you can fall back.

For analytics, they have standard dashboard capabilities. However, they are not a BI platform, nor do they position themselves as a competitor of Tableau. Tableau is a visual analytics platform that was acquired by Salesforce to show their dashboards. Studio Creatio would not be able to compete at that level. They have their own set of bespoke dashboards, and you can customize dashboards to your liking. Of course, you can have live offerings as well. However, there is nothing remarkable about it. If you really want a BI-capable tool, it is better to acquire licenses of such products. They do not have anything remarkable to offer apart from what they have and their customization abilities.

I have been using the solution for more than one year.

I moved into a different role, so I am not currently working with Studio Creatio.

I have shifted to Anthropic-based solutions.

Standard offerings are of course present and are as per industry standard. I would rate this review a 10.