Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Information Technology and Services
Great for Tracking Feature / Product Adoption
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Easy to measure product usage once to launch a new feature. You can see user adoption or figure out areas to improve. You can also see what users are using that particular feature. Our product team uses it often and we have reports for each of our feature releases.
What do you dislike about the product?
It can be a little nuanced in setting your analytics reports up so I usually ask one of my PMs to help me.
What problems is the product solving and how is that benefiting you?
It's helping us identify areas to improve the UI/UX of our platform and products. It's currently helping us measure which AI Agents are successful and which are not used.
Molly Z.
Essential Analytics Tool for Product Managers
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Very easy to use to see product analytics and track user funnel journeys. Great tool for product managers to see impact of conversion funnels and drop-off rates.
What do you dislike about the product?
Have more advanced features/all in one analytics tool such as session replays to further analyze performance and improvement opportunities.
What problems is the product solving and how is that benefiting you?
Discovering business performance and how my product features are performing
Internet
Effortless Data Filtering and Exporting with Mixpanel
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Mixpanel is extremely user-friendly, and what I appreciate most is how quickly I can filter, segment, and export information. The ease and speed of these features make it a pleasure to use.
What do you dislike about the product?
Mixpanel's AI Copilot feature is only accessible with the higher-tier plans.
What problems is the product solving and how is that benefiting you?
Mixpanel was once our primary tool for product analytics, allowing us to monitor feature usage and observe how users interacted with our product.
Manu Y.
Essential Debugging Tool That Takes the Guesswork Out of Issue Tracking
Reviewed on Nov 28, 2025
Review provided by G2
What do you like best about the product?
It is a lifesaver for debugging. When a user reports an issue, I can look up their profile and see their exact "User Flow"—literally the step-by-step actions they took right before things went wrong. It takes the guesswork out of reproducing bugs. It's also great for verifying that people are actually clicking the new buttons I shipped. The integration part is really easy : just add a helper class that calls the Mixpanel SDK, and that's it, The service is now implemented to use by just calling a helper function from all over my application . Mixpanel also handles event syncing flawlessly in case if the device is offline. I use this product daily/frequently to debug my applications.
What do you dislike about the product?
You have to be really strict with how you name events in your code. If you aren't careful, the data gets messy and hard to read. Also, finding a specific user to debug can be annoying if you don't have their unique ID handy; the search function could be a bit smarter. Their Customer support is not that good, very lengthy process of communication.
What problems is the product solving and how is that benefiting you?
Mixpanel mainly solves the headache of reproducing bugs. Instead of guessing, I can verify the exact "User Flow" to see the steps a user took immediately before an issue occurred. It’s also handy for confirming that users are actually engaging with the new buttons I’ve shipped. The biggest benefit for me is the simplicity; integration was just a matter of creating a helper class for the SDK, allowing me to trigger events easily from anywhere in the code. It even handles offline syncing automatically, so I never worry about data loss.
Nilesh M.
Essential Data-Driven Insights for Rapid Growth
Reviewed on Nov 24, 2025
Review provided by G2
What do you like best about the product?
Mixpanel has been instrumental in helping me grow my current company from 0 to 1, as well as taking my previous companies from 1 to 100, all thanks to its data-driven insights.
What do you dislike about the product?
Nothing. There is nothing in this product that I don't like.
What problems is the product solving and how is that benefiting you?
Understanding where my users are dropping off and what issues they are encountering is an extremely important challenge, and Mixpanel is helping me address this problem through its product analytics.