Sold by: mParticle
Indicative by mParticle is a self-service analytics platform designed for business users to understand the customer journey in order to drive conversion, increase engagement, and retain customers.
Overview
Indicative connects directly to your data warehouse or CDP and synthesizes your data into a complete view of your customer, giving you the actionable insights you need to optimize customer acquisition, engagement, and retention.
- Visualize and optimize conversion and retention with Indicative unique multipath funnel.
- Discover the paths customers most frequently take through your product.
- Ask, answer, and act on the most important questions about your customers and their behaviors.
- Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.
- Explore an individual user full journey and session activity to discover core behaviors and create highly personalized segments.
- Create, collaborate, and share KPIs and visualizations with custom dashboards and automated reporting.
For custom pricing, EULA, or a private offer, please contact us at partners@mparticle.com
Highlights
- Indicative Customer Analytics provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and improve retention.
- Only Indicative connects directly to Redshift, Athena, and S3 and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL.
- Integrate with any existing data source, including your data warehouse, data lake, CDP, or directly from your website or mobile app.
Details
Sold by
Delivery method
Deployed on AWS
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Standard (Free) | 25M events/month & 6 month data history / 3 user / standard support | $0.00 |
Growth | Custom events & 1 year data history / unlimited users / silver support | $249.00 |
Enterprise (Custom) | Custom pricing, events & data history / unlimited users / gold support | $0.00 |
Vendor refund policy
No refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
https://support.indicative.com/hc/en-us All Indicative customers receive support regardless of pricing tier to ensure easy adoption and ongoing use of Indicative. Paid tiers include real-time onboarding support with an Indicative Specialist and custom training sessions utilizing their own data. Our Enterprise Tier also includes a dedicate Customer Success Manager and feature prioritization. If you have any questions, please email support@indicative.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Get SAP data into Data Lakes/Warehouses on AWS and generate analytics-ready data with Qlik Data Integration to enable modern analytics and digital transformation.
cPacket's cStor-V is a multi-cloud packet capture solution with highly-scalable storage, enabling new troubleshooting capabilities, forensic investigations, data compliance use cases and even DDoS detection. Powerful network and security analytics derived from network packets deliver key performance indicators such as latency performance, jitter, protocol analytics, and key TCP metrics.
DTEX InTERCEPT
By DTEX Systems
DTEX Systems is the global leader for insider risk management, proactively stopping insider risks
Mixpanel
By Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
Customer reviews
0 ratings
0 AWS reviews
|
172 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Nikita B.
Shiny But Seriously Overcomplicated
Reviewed on Aug 27, 2025
Review provided by G2
What do you like best about the product?
Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's functional. And I’ll concede - the reporting is actually decent for the level of granularity offered.
What do you dislike about the product?
This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on so many features, so many integrations, and so many complex rules, that it’s a nightmare for a mid-sized brand - let alone a smaller one - to actually use effectively.
What problems is the product solving and how is that benefiting you?
The "benefit" is reliant on flawless implementation - which, frankly, is extraordinarily difficult. It’s a tool that can only be truly effective if a brand has a clear strategy, skilled personnel, and the discipline to actually use it correctly.
Carolina G.
Great CDP tool with excellent customer service
Reviewed on Jul 29, 2025
Review provided by G2
What do you like best about the product?
Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where we need them to go. This year, I've also used mParticle for more than just Audience building, but also as a key tool to collect 1P data for Sweepstakes, NBCU Profile creation, ingestion of 1P data and much more. The platform seamlessly integrates with a lot of the vendors, partners or external tools we use. However, I think the #1 aspect of mParticle is it's amazing customer service team. I've been working with Molly ever since I began working at NBC/Telemundo and she's always been willing to help, while also offering easy, clear-cut solutions. Beyond Molly, the tech and support team is also always willing to help. Manny and his team are an absolute pleasure to work with, and they always feel like an extension of our internal team, which makes any implementation easy. I use Mparticle quite often for most of the projects I lead, and I wouldn't have it any other way.
What do you dislike about the product?
The only part of mParticle I would say is my least favorite is the new UI, maybe it's a matter of me getting more used it but I sometimes don't feel it is as user-friendly as the past one. There are certain parts of the tool that I still need guidance on and maybe a new experience could make it feel a bit less intimidating.
What problems is the product solving and how is that benefiting you?
They're solving easy but secure ways of sending our 1P data to vendors and partners.
Using our one-app data to build audiences we can activate on our media campaigns.
A way to ingest and organize data collected from Sweepstakes and events.
Easy access to other brands' data (with the right approval of course), providing one unified ecosystem for the entire business.
Data Compliance with the latest privacy and legal requirements to make sure we are using our data the right way.
Using our one-app data to build audiences we can activate on our media campaigns.
A way to ingest and organize data collected from Sweepstakes and events.
Easy access to other brands' data (with the right approval of course), providing one unified ecosystem for the entire business.
Data Compliance with the latest privacy and legal requirements to make sure we are using our data the right way.
Entertainment
User friendly platform
Reviewed on Jun 20, 2025
Review provided by G2
What do you like best about the product?
The user interface is easy to work with.
What do you dislike about the product?
Support response times are not as fast as I would like.
What problems is the product solving and how is that benefiting you?
Identity Resolution
Anders L.
Understand your customers behavior in digital channels by using mParticle
Reviewed on Dec 10, 2024
Review provided by G2
What do you like best about the product?
Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration.
What do you dislike about the product?
It is quite difficult to get 100% visibility of a hybrid mobile app.
What problems is the product solving and how is that benefiting you?
Multi-channel user behavior analytics and e-commerce user journey visualization
Łukasz W.
Powerfull and easy to use CDP tool
Reviewed on Nov 12, 2024
Review provided by G2
What do you like best about the product?
Clear and easy to use inteface that hugely improve ways that you can manage customer data.
Very good customer support.
Very good customer support.
What do you dislike about the product?
Lack of possibility o define own input platforms.
What problems is the product solving and how is that benefiting you?
It act as one source of all customer related data and allows seamless integration to external tools.