Sold by: Acxiom
Deployed on AWS
Australia Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Australia. It consists of analysis variables and two segmentation systems including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Australia Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Australia Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 51 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Australia Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of Australian ‘Meshblocks’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the meshblock level, representing no fewer than 100 individuals per geography aggregated. File contains data for 358,009 meshblocks.
Update Frequency
Segmentation data files are updated annually.
Formats
This product is delivered as a database file (.dbf) with associated map files.
See Acxiom’s Data Use Agreement.
Test use only.
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You subscribe once to gain access to the product, and there is no tiered or usage-based structure to compare. Access is offered at no cost under the free pricing model. Because only one dimension exists, pricing does not scale with volume, instance size, or add-ons. You simply gain access to this Australia consumer segmentation Meshblock sample dataset through the single access unit.
Top-of-mind questions for buyers
One Product Access unit grants subscriber access to the Australia consumer segmentation Meshblock sample dataset. A Meshblock is the smallest geographic area used for Australian census reporting. The unit provides entry to this sample data, not a per-record or per-attribute charge.
No. This listing uses one free access unit with no usage-based metering. Your cost does not rise with query volume, record counts, or data size. Access stays fixed under the single Product Access dimension once you subscribe.
It is a sample of Australia consumer segmentation data organised by Meshblock geography. It draws on demographic, household, and segmentation attributes used for audience planning and targeting. As a sample, it offers a preview rather than the entire dataset.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Australia Consumer Segmentation – Meshblock Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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