Sold by: Tackle.io
Deployed on AWS
Vendor Insights
From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more. As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
4.7
Overview
Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.
Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.
- Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively -- in record time.
A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.
Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.
- Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data--driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.
Tackle Prospect supports the success of your entire GTM team:
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Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.
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Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.
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Marketing can use this buyer intelligence data to target the right accounts with the right message.
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Alliances can better quantify the Marketplace opportunity for their leadership team.
Starting at $12,750 as a stand-alone solution or included with the Tackle Cloud GTM Platform.
- Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.
Starting at $20,000 per cloud as a stand-alone solution or included with the Tackle Cloud GTM Platform.
Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .
Highlights
- Transact with ease - Tackle supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO) and pay-go products with real-time notifications, heightened visibility, and a great buyer experience.
- Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
- Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.
Details
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Tackle Platform | Go all in with the Tackle Platform. Starting at $22,500 plus services. | $22,500.00 |
Tackle Co-Sell | Automate co-selling for a stronger partnership. Starting at $20,000. | $20,000.00 |
Tackle Prospect | Qualify opportunities by scoring your pipeline. Starting at $12,750. | $12,750.00 |
Dimension | Cost/unit |
|---|---|
Additional usage as defined in the contract. | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.io
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Tackle.io
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Sentiment is AI generated from actual customer reviews on AWS and G2
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Marketplace Transaction Support
Supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO), and pay-go products with real-time order notifications and visibility
CRM Integration
Salesforce application integration that automates seller workflows and presents platform features within the CRM environment
Pipeline Scoring and Buyer Intelligence
Real-time pipeline scoring functionality that assesses likelihood of cloud marketplace purchases and provides buyer intelligence data
Co-Sell Automation
ACE-integrated co-selling solution that automates the co-sell process and enables private offer transactions from a single application
Marketplace Onboarding and APIs
Smart onboarding capabilities, metering APIs, and pre-built integrations for listing on AWS Marketplace with zero-engineering approach
Offer Lifecycle Management
End-to-end management of public and private offers with support for pay-as-you-go subscriptions and pre-negotiated private offers.
Usage Metering and Reporting
Manual or API-based integration for detecting and reporting usage records to support consumption-based billing models.
SaaS Account Provisioning
Automatic provisioning of SaaS accounts in ISV-owned or customer-owned cloud subscriptions with operational team notifications via email or integrations.
Transaction Analytics
Advanced analytics capabilities covering transactions, payouts, collections, taxes, fees, and subscription lifecycle event tracking.
Third-party System Integration
Integration with Salesforce, Slack, Microsoft Teams, Dynamics 365, HubSpot, and Marketo for cross-functional workflow management.
Pipeline Synchronization
Native integration with Salesforce CRM to automatically synchronize pipeline data and eliminate manual updates to AWS Customer Engagements (ACE) Platform
Opportunity Collaboration Automation
Automated opportunity sharing and collaboration with AWS ACE platform to enable near real-time seller engagement
Multi-Interface Access
Dual access through native Salesforce integration or standalone web interface for pipeline management and synchronization
Rapid Integration Deployment
Reduced ACE integration implementation timeline from months to days without requiring engineering resources
Real-Time Pipeline Updates
Continuous synchronization of up-to-date and accurate pipeline data across co-sell teams and AWS sellers
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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No security profile
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Standard contract
Customer reviews
Wayne M.
Tackle’s Simplifies Cloud Marketplace Ops
Reviewed on Jul 13, 2026
Review provided by G2
What do you like best about the product?
Tackle makes it simple to manage all cloud marketplace operations in a single tool. But the integration into Salesforce via the Tackle for Salesforce App is the real jewel. You don't have to ask your sellers to learn a new platform when the tool appears right there on the opportunity they are working on, and most operations can be automated.
The feature list is ever growing and the Tackle team are always happy to receive feedback and I've had feature requests turn into live features in the app in double quick time.
The feature list is ever growing and the Tackle team are always happy to receive feedback and I've had feature requests turn into live features in the app in double quick time.
What do you dislike about the product?
There is nothing I specifically dislike about Tackle. Perhaps some of the options to filter data sets could be more granular.
What problems is the product solving and how is that benefiting you?
A couple of challenges come to mind when thinking about what Tackle solves.
1. Security. The cloud marketplace platforms offer sledgehammer security. You either grant all access or no access - almost anyway. Tackle offers an extraction layer with security roles which allow you to grant users access only to the data they need.
2. Finance. The finance reporting offered by the cloud platforms offer some nice UI features for consolidated reporting but to get to specific data, you need to download CSV files and be a wiz in Excel. Tackle brings contracts, payments, and analysis into the UI and makes it easier to drill into specific transactions
1. Security. The cloud marketplace platforms offer sledgehammer security. You either grant all access or no access - almost anyway. Tackle offers an extraction layer with security roles which allow you to grant users access only to the data they need.
2. Finance. The finance reporting offered by the cloud platforms offer some nice UI features for consolidated reporting but to get to specific data, you need to download CSV files and be a wiz in Excel. Tackle brings contracts, payments, and analysis into the UI and makes it easier to drill into specific transactions
Information Technology and Services
Tackle Centralizes Cloud Operations for Faster, More Efficient Work
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
Tackle centralizes our cloud operations and helps us move quickly and efficiently, keeping everything in one place so our team can work faster.
What do you dislike about the product?
Some features don’t offer an option for customization, which limits how much I can tailor them to my needs.
What problems is the product solving and how is that benefiting you?
Tackle automates the heavily manual co-sell motions with cloud providers and helps us make sense of our marketplace performance metrics.
Computer Software
A Game-Changer for Streamlining the Cloud Marketplace Sales Motion
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Tackle.io has been a real game-changer for our sales team, making it much easier to work with cloud marketplaces and streamlining the overall process.
What do you dislike about the product?
No major complaints. The items I’ve been hoping they would add keep getting released, which is great.
What problems is the product solving and how is that benefiting you?
Working with cloud marketplaces and making it accessible for our sellers.
Frederick J.
Boosting deal velocity at Forter using Tackle
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
The best part about Tackle is how it abstracts the complexity of the AWS ACE integration, allowing our team to manage the entire co-sell lifecycle directly within Salesforce. It has transformed a manual, portal-heavy process into a seamless workflow that has significantly increased our deal velocity and rep adoption.
What do you dislike about the product?
The platform can have a bit of a learning curve, particularly when it comes to mastering the more complex reporting features and dashboard customizations. Additionally, because the hyperscalers update their APIs so frequently, there can occasionally be a slight lag in documentation or feature parity across different cloud providers.
What problems is the product solving and how is that benefiting you?
Tackle solves the friction of manual data entry and portal hopping by automating the sync between AWS Partner Central and our CRM. This benefits us by ensuring real-time visibility into deal status, which accelerates our co-sell velocity and allows our team to focus on strategic selling rather than administrative overhead.
Computer Software
Out of this world support from Tackle.
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
It's not just that the platform itself is amazing; the team that are building it are also amazing. I'm not sure I've ever experienced the support we get from Tackle with any other provider. It's just out of this world, good.
What do you dislike about the product?
Honestly, not a lot. If anything, the main constraints are the cloud marketplaces themselves, not Tackle.
What problems is the product solving and how is that benefiting you?
Tackle is helping us get to scale our motions on AWS and GCP marketplaces. It's still early days, and we have still so much to do and learn, but Tackle is there with us every step of the way.