Sold by: Openprise
Openprise provides automated data onboarding, transformation, and scrubbing of Sales and Marketing data. The Openprise cloud provides integration between Amazon repositories such as S3 and Amazon Redshift and common Sales and Marketing systems of records such as Salesforce, Dynamics CRM, Marketo, Eloqua, Pardot, and Hubspot.
4.9
Overview
Openprise automates the onboarding and synchronization of sales and marketing data between common AWS repositories and all major Customer Relationship Management (CRM) systems (such as Salesforce and Microsoft Dynamics) and Marketing Automation Platforms (MAPs) such as Marketo, Pardot, or Eloqua.
This is done by providing a real-time service that continuously loads and aggregates data from multiple AWS repositories and then scrubs, transforms, and categorizes the data, making it immediately ready for use by Sales and Marketing teams.
For private offers, please contact us at: openprisetech.com/contact-openprise
Highlights
- An enterprise-scale automation cloud focused on the challenges faced by Marketing Operations and Sales Operations teams in today's economic climate.
- A fully no-code platform that empowers Marketing and Sales Operations teams to quickly deliver automation to their organization without the need for complex coding projects.
- Ready-to-go solutions that allow for a short ramp-up time, with the flexibility to update and enhance business rules as needed, hence future-proofing the business automation logic and minimizing the need to add more technology to your technology stack.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Standard | Openprise Base Platform Pricing | $24,000.00 |
Dimensions summary
This listing offers one pricing dimension: the Openprise Base Platform, billed as a contract in units. You buy access to the data and AI orchestration platform through a single commitment rather than choosing among separate tiers on Marketplace. Pricing is quantity-based, so you scale by adjusting the number of units purchased. The platform covers data cleaning, deduplication, enrichment, routing, scoring, and AI orchestration across your GTM systems. Because the platform is configured to your data volume and workflows, the vendor builds a quote to match your team size and usage. Contact the vendor to size your unit count.
Top-of-mind questions for buyers
The platform includes 250,000+ records per bot run and any bot execution frequency. A bot run is one execution of an automated workflow, such as cleaning, matching, or routing a batch of records. Log retention runs one year. These operational capacities apply to the base platform you license.
You buy the base platform through a contract in units, not by metering each workflow run. Bot execution frequency is unrestricted, so running more workflows does not add per-run charges. AI orchestration runs up to 5,000 API calls per day on the base platform. The vendor builds a quote from your data volume and workflows.
The base platform covers data cleaning, standardization, deduplication, enrichment, matching, routing, scoring, and segmentation across your systems. You get 400+ pre-built connectors, 20+ pre-built solutions, custom solution building, an embedded AI model, the data marketplace, and multi-vendor enrichment waterfall automation. It connects to CRM, marketing, and data warehouse systems.
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Vendor refund policy
Unfortunately, no refunds are available during the term but customers may elect to not renew at the end of their subscription.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
https://www.openprisetech.com/sla/ or Byron Blanco
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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In Sales & Marketing
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In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Data Integration
Continuous loading and aggregation of data from multiple AWS repositories including S3 and Amazon Redshift with synchronization to CRM systems and Marketing Automation Platforms
Data Transformation and Scrubbing
Automated scrubbing, transformation, and categorization of sales and marketing data to prepare it for immediate use by operations teams
Multi-system Connectivity
Integration capabilities with major CRM systems such as Salesforce and Microsoft Dynamics, and Marketing Automation Platforms including Marketo, Pardot, Eloqua, and HubSpot
No-code Automation Platform
Fully no-code interface enabling Marketing Operations and Sales Operations teams to configure and deploy automation without requiring custom coding
Pre-built Solution Templates
Ready-to-go solutions with configurable business rules that support rapid deployment and future modifications without additional technology stack expansion
Low-Code/No-Code Development
Platform enables building automation workflows and AI agents without requiring code writing, supporting rapid development and modification of business processes.
AI Agent Orchestration
Supports creation and management of intelligent AI agents (Genies) that understand intent, adapt to business processes, and collaborate with humans and other agents for end-to-end automation.
Event-Driven Workflow Automation
Enables reactive AI orchestrations with event-driven workflows for near real-time decision making and optional human oversight for critical processes.
Cloud-Native Auto-Scaling
Provides cloud-native execution with automatic scaling capabilities for high-demand AI workflows that continuously learn and adjust to support business growth.
Enterprise Integration Capabilities
Connects multiple cloud and on-premises applications including Amazon S3, Amazon SQS, Amazon SNS, Amazon RDS, Amazon Redshift, Amazon Lambda, and SaaS applications with enterprise-grade governance and security controls.
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Data Privacy and Compliance
Implements industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications to ensure regulatory adherence.
AI-Ready Architecture
Designed with automation capabilities that enable AI agents and systems to layer on top of the platform while maintaining data quality and accuracy for intelligent decision-making.
Standard contract
No
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Customer reviews
Priyanshu k
Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth
Reviewed on Dec 06, 2025
Review from a verified AWS customer
What is our primary use case?
Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery within our executive search business. It has significantly improved visibility and control of our operations. Openprise is also helping us by offering personalized pipeline status, allowing our team to track each stage of growth or delivery with considerable precision.
Openprise provides us with a split pipeline structure that has been particularly beneficial as it enables us to manage our business development and project delivery in parallel. This ensures that no opportunities are lost and outcomes are delivered efficiently.
What is most valuable?
Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity.
The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales.
Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
What needs improvement?
Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally, API quota management for high volumes can hit sync limits, so built-in bulk API optimization could address this concern.
Scalability is something that may be a problem with Openprise.
For how long have I used the solution?
I have been using Openprise for almost three years.
What do I think about the stability of the solution?
Openprise is stable, and we did not encounter any bugs or defects while using it.
What do I think about the scalability of the solution?
The scalability of Openprise is somewhat challenging. Whenever there is high volume, it may be unstable sometimes. Scalability can be improved by building in bulk API optimization in the right direction.
How are customer service and support?
The customer support of Openprise has provided us exceptional quality; I would give it a 10 out of 10.
Which solution did I use previously and why did I switch?
We were not using any alternative before Openprise, but we evaluated some options such as Syncari, LeanData, and RevOps.io.
How was the initial setup?
The deployment of Openprise in our environment was easy and does not require anything very technical, although our team was ready for that. Our team completed all setup within three days.
In terms of the configuration process, we had some challenges. Custom integration for niche tools required support from Openprise. Additionally, the OAuth setup for Salesforce demands service account permissions, which we faced initially.
What about the implementation team?
Our team consistently demonstrates a strong can-do attitude with Openprise and shows genuine determination to resolve every challenge or pain point. Rather than offering generic fixes, they take time to understand our specific business needs and tailor the approach accordingly. They are also open to feedback, actively listen, adapt quickly, and continuously refine their methods to deliver the best possible outcome.
What was our ROI?
I have definitely seen a return on investment with Openprise, as we have experienced a boost in sales productivity by 33%, and marketing lead revenue increased by 61%.
What's my experience with pricing, setup cost, and licensing?
Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $15,000 a month for a mid-sized business. It comes with contract-based billing, which presents no problem.
The experience with pricing, setup cost, and licensing was straightforward.
What other advice do I have?
Openprise has positively impacted our organization as we have definitely seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
The productivity boost from Openprise has changed our team's day-to-day work as the centralized sync of data and workflow automations have unified the processes and helped us in lead generation. The sales team was able to allocate more time, which resulted in a productivity boost of 10% to 20%. Openprise features have definitely helped us positively.
My advice for others looking into Openprise is that anyone seeking proper RevOps solutions that emphasize value realization through proof of concept success and making it simple should definitely consider it. It is suitable for agile organizations or waterfall organizations through RevOps transformation.
Openprise works well with all sources, whether AWS or Azure, and we have not encountered any problems.
In terms of the procurement process, it was easy for us and involved a structured enterprise sales process focused on the RevOps team and IT leaders. The proof of concept with actual data sources helped validate workflows, data quality, and ROI metrics.
Openprise is a great solution that has definitely transformed our sales funnels. I gave this review a rating of four out of five.
Computer Software
Robust and versatile tool for Lead routing process automation
Reviewed on Jan 22, 2025
Review provided by G2
What do you like best about the product?
Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods
What do you dislike about the product?
The UI can be made better for navigation and configuration.
What problems is the product solving and how is that benefiting you?
Openprise helps to automate lead routing in enterprise companies dealing with higher volume of leads from different sources of marketing and assign them to sales teams distributed across geography, segment and business units.
Veronica K.
Great Tool, Even Better Implementation and Support Teams!
Reviewed on Dec 20, 2021
Review provided by G2
What do you like best about the product?
Openprise solves a considerable chunk of our data problem, from duplicates to list loading. I like that we can have one robust tool to solve those problems and more.
What do you dislike about the product?
I do think that the website/app portal can be a bit overwhelming. There are many features within Openprise that are not available to us based on the package we chose, which is totally fine, but I feel like they are still there and are just cluttering the space. Between the website and the app portal, it can get overwhelming, especially for new clients like us.
What problems is the product solving and how is that benefiting you?
We have a few data issues that we wanted to address with Openprise. The biggest issue was the list loading process that took us days to validate and load to Salesforce. We lose time and urgency when reaching out to valuable leads. With Openprise, we're able to automate most of the validation and even harness our own data to enhance and deduplicate. Now it takes us a few hours, or a day at most, to do the process. We're still finetuning the process based on our needs which is another thing that's good about Openprise! They listen and work with you on the problems you want to solve and are there for you along the way.
Jason H.
Robust tool with a lot of support
Reviewed on Nov 19, 2021
Review provided by G2
What do you like best about the product?
The tool has all the capabilities we were looking for and the support from the openprise team has been incredible. They make sure you are successful
What do you dislike about the product?
It requires a long onboarding process. It makes sense with all the capabilities and making sure it's correct.
What problems is the product solving and how is that benefiting you?
Cleansing and enhancing our data
Jessica M.
Powerful data mgmt tool
Reviewed on Oct 27, 2021
Review provided by G2
What do you like best about the product?
Once the jobs are created and tested, it is a create it and forget it!
What do you dislike about the product?
Ramp-up is not an easy process with a robust tool.
What problems is the product solving and how is that benefiting you?
Control reports and tasks that needed to be done manually are now being done while I sleep - huge win