ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.
ZEPIC is more than just a customer data platform. Its AI-native architecture allows businesses to take advantage of advanced machine learning algorithms to personalize customer experiences at scale. Whether its automating customer journeys, creating engaging email and WhatsApp campaigns, or uncovering new customer insights, ZEPIC is designed to help businesses grow by turning data into actionable strategies. The platforms omnichannel capabilities ensure that businesses can reach their customers wherever they are, with personalized messaging that drives engagement. From email and messaging to push notifications and beyond, ZEPIC delivers a seamless experience across every channel.
Key Features of ZEPIC:
Unified CX Platform: ZEPIC's unified Customer Engagement Platform comes with an in-built Customer Data Platform (CDP), allowing seamless cross-channel activation to ensure businesses can manage and activate customer data effectively.
Customer 360: ZEPIC offers a Single Source of Truth for all customer-facing teams by providing a comprehensive view of customer interactions, ensuring unified and consistent customer data across departments.
Audience Segmentation: Unlock high-value customer segments based on real-time data. ZEPIC's segmentation capabilities allow businesses to quickly and easily target specific customer groups for personalized marketing.
Customer Journeys: Orchestrate real-time, hyper-personalized customer experiences throughout the entire lifecycle. ZEPIC allows businesses to create engaging, relevant interactions with customers at every stage of their journey.
Omnichannel by Default: Engage customers through one seamless platform that supports Email, messaging, push notifications, and more. ZEPIC's omnichannel capabilities ensure consistent and effective communication across multiple channels.
Reporting & Analytics: ZEPIC provides insightful analytics to track and measure the effectiveness of campaigns. These actionable insights help transform marketing strategies into winning campaigns, driving higher engagement and conversion rates.
Highlights
Award-winning drag and drop interface enables the quickest time to campaign and time to value
Zero fuss contacts-based pricing comes bundled with AI-native Customer Journeys and Omnichannel activation
Compliance with ISO 27001, ISO 27701, and SOC 2 Type II certifications. GDPR and CCPA complaint.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This contract prices on a single dimension: the number of contacts you manage. Each unit covers 30,000 contacts. You commit to the contact volume you need, and pricing scales with how many units you buy. To grow past your current level, you add more contact units rather than switching to a separate structure. Messaging usage across channels like WhatsApp is billed separately based on actual consumption, so contact volume and message volume scale independently.
Top-of-mind questions for buyers
What counts as one contact for billing purposes?
A contact is a customer record in your database. One pricing unit covers 30,000 contacts. This includes anonymous website visitors that get tracked and stitched into unified profiles, along with known contacts holding email, phone, or other attributes. You buy units to match the total records you manage.
What happens if my contact count grows past my current unit allocation?
You add more contact units to cover the extra records. Each unit covers 30,000 contacts, so you scale volume by purchasing additional units rather than moving to a separate pricing structure. Contact scaling stays independent from messaging volume, which is billed on actual usage.
Does the contact charge include my WhatsApp, email, and Instagram messaging?
No. The contact units cover your stored records only. Messaging usage is billed separately based on what you send. WhatsApp conversations vary by message type, recipient country, and conversation window. This keeps contact volume and message volume as two independent charges.
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Refunds: Unless otherwise specified in these Terms, all Subscription Charges are non-refundable. No refunds shall be issued for partial use or non-use of the Service(s) or cancelling Your Subscription before the end of the Subscription Term.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
At ZEPIC, we are dedicated to providing seamless assistance to help you get the most out of our platform. Whether you are seeking help with our Customer Experience Platform, need guidance on campaign strategies, or want to optimize your use of ZEPIC, our team is here to support you every step of the way. Explore our knowledge base, get troubleshooting tips, or connect directly with our support team to ensure your experience with ZEPIC is as smooth and effective as possible. Visit ZEPIC Support for more,
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Seamless WhatsApp Coexistence, Smart Segmentation, and Exceptional Support
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
What I find most helpful about ZEPIC is its seamless WhatsApp Coexistence feature, along with its smart segmentation and list management. It lets us reach a large target audience effortlessly without disrupting our existing setup. Features like smart retries also make a real difference by improving our message delivery success rates.
The platform is very user-friendly and easy to navigate. On top of that, the customer support team is exceptional—always responsive, helpful, and ready to assist whenever we need guidance.
What do you dislike about the product?
I don't have any major complaints or dislikes about ZEPIC. Everything has been working smoothly for us so far.
What problems is the product solving and how is that benefiting you?
We are in the real estate business and have a large database of prospects. Previously, we primarily used WhatsApp Broadcasts to send promotional messages, but there was no efficient way to identify and engage interested prospects automatically.
With ZEPIC, our WhatsApp broadcasts become two-way conversations instead of one-way campaigns. When a prospect responds to a campaign or shows interest, ZEPIC can automatically add them to a dedicated list, trigger personalized follow-up conversations, qualify the lead through automated workflows, and hand over only sales-ready leads to our sales team. This has significantly reduced manual effort and improved our lead response time.
Another major advantage is website tracking and behavioral segmentation. ZEPIC identifies prospects who click on our WhatsApp campaign and visit our website, tracks their engagement, and automatically segments them as highly engaged prospects. Based on their browsing behaviour, we can trigger personalized follow-ups instead of sending generic broadcasts to everyone.
ZEPIC also provides a unified customer view by combining WhatsApp interactions with website activity and other customer data. This enables us to build highly targeted audiences, personalize communication, and nurture prospects based on their interests rather than relying on mass messaging. As a result, we achieve better engagement, faster lead qualification, higher conversion rates, and allow our sales team to focus on prospects who are genuinely interested in buying a property
Shradha S.
Personalized Marketing in 1 Word - Zepic !
Reviewed on Mar 05, 2025
Review provided by G2
What do you like best about the product?
What I love most about ZEPIC is how it transforms the way we connect and engage with our brand. It makes digital interactions smoother, smarter, and more seamless, helping us deliver the best experiences to our customers.
What do you dislike about the product?
As a newbie the learning curve that comes with adapting to new digital solutions was an interesting challenge, however, Zepic ensured my team, and I got the right support.
What problems is the product solving and how is that benefiting you?
it helped solved the blind spots we had as an organization with respect to the customer journey and helped us understand the 360 view of the customer and as a result helped us curate better campaigns to ensure the ideal marketing to customers
Pavithran R.
Zepic - A Valuable Tool
Reviewed on Dec 11, 2024
Review provided by G2
What do you like best about the product?
I've been utilizing Zepic with Shopify to sync and segment a large customer database, identify anonymous visitors, and take advantage of custom objects. The combination of Zepic and Zenie's features really distinguishes this product in the market. I've successfully integrated Zepic into two of my e-commerce brands, and the experience has been outstanding. It has significantly improved our brand performance and customer support. The tool is simple to integrate and set up.
What do you dislike about the product?
Zepic is still an evolving tool and hasn't fully matured yet. However, it's already highly effective for 360-degree marketing, and we can definitely leverage its capabilities at this stage.
What problems is the product solving and how is that benefiting you?
As an e-commerce brand, we need to keep customers informed about their orders at every stage, from confirmation to delivery and feedback. With Zepic, this automation has solved that pain point. Additionally, it has anonymously boosted our brand rating in ads.
Getting WhatsApp template approval is now much easier, and tracking visitors has become seamless.