Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.
Highlights
Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
Trust your infrastructure to support your security and data residency requirements.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing bundles a base license with add-ons and usage charges you combine into one contract. You start with a platform plan, Pro Platform or Premium Plus Platform, then pick a space size: Large, Extra Large, 3XL, or Max, which set content types, records, and environments. You add options like Studio spaces, Personalization tiers (Ninetailed Start, Core, Scale), multi-region infrastructure, Gold or Titanium support, and Gold uptime. Extra users, active profiles, and content sources scale as add-ons. Bandwidth, user, and API-call overages bill only when you exceed your contract entitlements. Contact the vendor for variable licensing fees.
Top-of-mind questions for buyers
How do the space size options like Large, Extra Large, 3XL, and Max differ for billing?
Each space size sets fixed limits on content types, records, and environments. Large gives 75 content types, 200k records, and 6 environments. Extra Large gives 150, 1000k, and 11. 3XL gives 600, 4 million, and 61. Max gives unlimited usage up to current technical limits.
When do bandwidth, user, and API-call overage charges apply?
Overages bill only when you exceed your contract entitlements. Bandwidth overages charge per GB each month. User overages charge per user above your entitlement each month. API-call overages charge per 1 million calls each month. If you stay within your limits, no overage charges accrue.
How do the Personalization tiers scale as my audience grows?
Ninetailed Start, Core, and Scale set different monthly active profile allowances. When you need more profiles, you add units of Additional MAPs in blocks of 100k. Each tier also enables a different number of Personalization-ready spaces, so both the tier and add-on profiles combine on your bill.
www.contentful.com
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RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
Content Modeling
Customizable content model creation allowing users to define and manage specific content types and structures
API Scalability
Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
Third-party Integration
Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
Workflow Orchestration
Content graph workflow orchestration across internal and third-party data sources for digital experience deployment
Modular Content Architecture
Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
Multi-Protocol API Support
Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
Security Compliance
ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
Content Lifecycle Management
Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
Global Scalability
Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
API-First Architecture
Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
Brand-Aware Generative AI
Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
Real-Time Data Activation and Personalization
Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
Global Content Delivery Network
Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
Enterprise Security and Compliance
SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.
Flexible API-First Headless CMS, but Complexity Grows at Enterprise Scale
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
Contentful provides a flexible headless CMS that makes it easy to manage structured content and deliver it across multiple applications and channels. I particularly like the API-first approach, reusable content models and the separation between content management and the presentation layer.
What do you dislike about the product?
The main drawback is that Contentful can become complex as content models, environments and integrations grow. Some tasks that are simple in a traditional CMS require more technical setup, and managing permissions, migrations and content relationships at enterprise scale can take additional effort.
What problems is the product solving and how is that benefiting you?
Contentful helps centralize and structure content so it can be reused consistently across websites, applications and other digital channels. It reduces duplication, separates content from presentation, and makes it easier for development and content teams to work independently. This improves delivery speed, consistency and scalability across digital experiences.
Alex H.
Intuitive, Fast, and API-Friendly: Contentful Makes Content Creation Easy
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
Contentful is incredibly intuitive. It is easy to personalise, allows for simple and complex creation of content, has deeply accessible API's that are beginner friendly, and is always a fast and responsive software to use.
What do you dislike about the product?
"Dislike" is quite a strong word, but I do wish it felt a bit more natural to set up systems in Contentful that allow large numbers of editors to contribute. This isn't really the point of the software, though, so it is a nice to have, and is doable through some methods.
What problems is the product solving and how is that benefiting you?
Contentful allows us to manage and create high quality content and easily send it to our website's front end from a collaborative and intuitive environment. It does this in a highly efficient package that uses minimal computing and incurs very low costs.
Kevin C.
Contentful’s Clean UI and Flexible APIs Make Scalable Content Management Easy
Reviewed on Sep 14, 2026
Review provided by G2
What do you like best about the product?
What I like best about Contentful is its clean, intuitive UI and the flexibility it gives both content and development teams. It makes content management straightforward while its APIs and integrations make it easy to connect with other tools and deliver content across multiple channels. Performance is generally reliable, even as content needs grow. The platform provides good value by reducing manual content management and development effort, although pricing can become more significant as usage scales. Onboarding and documentation are helpful, and the platform continues to add AI capabilities that can improve content creation and workflow efficiency. Overall, Contentful provides a scalable and flexible foundation for managing digital content.
What do you dislike about the product?
The biggest drawback of Contentful is that it can take a while to learn and set up, especially for teams that are new to headless CMS platforms. Some of the more advanced features and integrations still require developer support, and the pricing can get expensive as usage grows and content needs scale. The interface is generally clean, but when you’re managing a large number of content types and entries, it can start to feel complicated and harder to navigate. More guided onboarding, along with simpler and clearer pricing options, would make the platform easier to adopt and manage over time.
What problems is the product solving and how is that benefiting you?
Contentful helps us solve the challenge of managing and delivering content across multiple websites, applications, and digital channels. It provides our team with a single, centralized place to create, organize, update, and reuse content, while still allowing developers to deliver that content through APIs. As a result, we do less duplicate work, can roll out content updates faster, and maintain better consistency across channels. It also gives both the marketing and development teams more flexibility in how content is managed and delivered.
Arockia P.
Contentful’s Flexible Headless CMS for Faster, Scalable Content Delivery
Reviewed on Sep 14, 2026
Review provided by G2
What do you like best about the product?
What I like most about Contentful is how flexible it is for managing and delivering content across different applications and channels. Its headless CMS approach makes it easier for developers and business teams to manage content independently of the front-end experience, which supports better reuse, improved scalability, and quicker content updates.
What do you dislike about the product?
I do not have any major concerns with Contentful. Sometimes the initial setup, content modeling, and managing relationships between content types can be a little complex. Better visibility into content dependencies and simpler troubleshooting would make the platform even easier to manage.
What problems is the product solving and how is that benefiting you?
Contentful is helping us manage and deliver content from a centralized platform across different applications and digital channels. It separates content from the front-end, making it easier to update and reuse content without requiring major code changes. This helps improve consistency, speeds up content updates, and allows development and business teams to work more efficiently.
Eugene W.
Handy Product That Delivers with the Right Setup
Reviewed on Sep 14, 2026
Review provided by G2
What do you like best about the product?
It is a handy product, but I feel I really need a dev team to fully make it work well
What do you dislike about the product?
needing a dev team to make it work wello
What problems is the product solving and how is that benefiting you?