Sold by: Contentful Inc.
Deployed on AWS
Vendor Insights
More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
4.3
Overview
Please contact awsmarketplace@contentful.com to request a private offer.
Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.
Highlights
- Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
- The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
- Trust your infrastructure to support your security and data residency requirements.
Details
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Features and programs
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ISO27001
Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Contentful | Variable licensing fees, please contact awsmarketplace@contentful.com | $200,000.00 | - |
Large | 75 Content types, 200k Records, 6 Environments | $0.00 | - |
Extra Large | 150 Content Types, 1000k Records, 11 Environments | $0.00 | - |
3XL | 600 Content Types, 4 Million Records, 61 Environments | $0.00 | - |
Max | Unlimited Usage, up to current Technical Limits | $0.00 | - |
Premium Plus Platform | Plan | $0.00 | - |
MRDI | Multi-region delivery infrastructure | $0.00 | - |
Uptime - Gold | Service availability | $0.00 | - |
Support - Gold | Maximum response time | $0.00 | - |
Support - Titanium | Maximum response time | $0.00 | - |
Dimension | Description | Cost/unit |
|---|---|---|
Bandwidth overages per GB/month | Bandwidth overages per GB/month | $0.065 |
useroverage | User overage above contract entitlement/month | $15.00 |
Dimensions summary
This listing bundles a base license with add-ons and usage charges you combine into one contract. You start with a platform plan, Pro Platform or Premium Plus Platform, then pick a space size: Large, Extra Large, 3XL, or Max, which set content types, records, and environments. You add options like Studio spaces, Personalization tiers (Ninetailed Start, Core, Scale), multi-region infrastructure, Gold or Titanium support, and Gold uptime. Extra users, active profiles, and content sources scale as add-ons. Bandwidth, user, and API-call overages bill only when you exceed your contract entitlements. Contact the vendor for variable licensing fees.
Top-of-mind questions for buyers
Each space size sets fixed limits on content types, records, and environments. Large gives 75 content types, 200k records, and 6 environments. Extra Large gives 150, 1000k, and 11. 3XL gives 600, 4 million, and 61. Max gives unlimited usage up to current technical limits.
Overages bill only when you exceed your contract entitlements. Bandwidth overages charge per GB each month. User overages charge per user above your entitlement each month. API-call overages charge per 1 million calls each month. If you stay within your limits, no overage charges accrue.
Ninetailed Start, Core, and Scale set different monthly active profile allowances. When you need more profiles, you add units of Additional MAPs in blocks of 100k. Each tier also enables a different number of Personalization-ready spaces, so both the tier and add-on profiles combine on your bill.
www.contentful.com
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Contentful Inc.
By Storyblok
By Contentstack
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
API Architecture
RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
Content Modeling
Customizable content model creation allowing users to define and manage specific content types and structures
API Scalability
Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
Third-party Integration
Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
Workflow Orchestration
Content graph workflow orchestration across internal and third-party data sources for digital experience deployment
Modular Content Architecture
Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
Multi-Protocol API Support
Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
Security Compliance
ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
Content Lifecycle Management
Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
Global Scalability
Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
API-First Architecture
Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
Brand-Aware Generative AI
Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
Real-Time Data Activation and Personalization
Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
Global Content Delivery Network
Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
Enterprise Security and Compliance
SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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No security profile
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Standard contract
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Customer reviews
Harshini K.
Flexible Headless CMS with Strong Collaboration and Structured Content
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
What I like most about Contentful is its flexibility as a headless CMS. It makes it easy for teams to create, manage, and reuse content across multiple digital channels without tightly coupling that content to a specific frontend. I also appreciate its structured content model, APIs, and collaboration features, which help maintain content consistency and make it simpler for business and technical teams to work together.
What do you dislike about the product?
Contentful provides business value by helping organizations manage content centrally and deliver it consistently across websites, applications, and other digital channels. Its headless and API-first approach gives teams greater flexibility to launch and update digital experiences without being dependent on a single frontend platform. This can improve content governance, reduce duplicated effort, accelerate time to market, and help business and technology teams collaborate more efficiently.
What problems is the product solving and how is that benefiting you?
What problems is Contentful solving and how is that benefiting you?*
Phyllis N.
Flexible JSON Content Models, But Pricing Jumps When You Outgrow Lower Tiers
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
Content models (text, media, metadata, relationships) are structured using JSON. A single piece of content can simultaneously feed a website, mobile app, smart watch, or digital kiosk without duplicate effort.
What do you dislike about the product?
Teams often hit a sharp cost barrier when outgrowing lower-tier plans. Hitting specific content model limits (e.g., 50 content types) or user limits can force a jump from hundreds of dollars a month directly to expensive enterprise contracts.
What problems is the product solving and how is that benefiting you?
Monolithic platforms force developers and marketers to wait on each other—marketers need developers to push page updates, while developers are hindered by rigid CMS templates. By decoupling the frontend from the backend (headless architecture), developers can use modern frameworks (e.g., Next.js, Nuxt) while marketers manage content independently.
Jason R.
Powerful Headless Capabilities with Easy Implementation
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
I really like the headless capabilities, or the headless architecture, and the ease of implementation.
What do you dislike about the product?
While it's very flexible and makes things easier, that flexibility can create complexity. If it's not well-structured, it can cause long-term problems.
Because of this, there's a learning curve to figure out best practices.
Because of this, there's a learning curve to figure out best practices.
What problems is the product solving and how is that benefiting you?
Helping to standardize and separate the presentation layer from the content, and making sure there's no duplication or redundant copies of data across the system.
Sergio A.
API-First Headless Platform with Strong Governance, Localization, and Content Orchestration
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
Headless Architecture & API-First Approach
2. Native Knowledge Layer for Agentforce
3. Omnichannel Content Orchestration (Single Source of Truth)
4. Structured Content Modeling
5. Enterprise Governance & Workflows
6. Localization & Multi-Region Management
7. Composable Ecosystem & App Framework
2. Native Knowledge Layer for Agentforce
3. Omnichannel Content Orchestration (Single Source of Truth)
4. Structured Content Modeling
5. Enterprise Governance & Workflows
6. Localization & Multi-Region Management
7. Composable Ecosystem & App Framework
What do you dislike about the product?
High Total Cost of Ownership (TCO)
2. High Developer Dependency & Lack of Out-of-the-Box Frontend
3. Steep Learning Curve & Complex Visual Preview Setup
2. High Developer Dependency & Lack of Out-of-the-Box Frontend
3. Steep Learning Curve & Complex Visual Preview Setup
What problems is the product solving and how is that benefiting you?
Creation content
Venkat V.
Flexible Custom Data Structures Tailored to Project Needs
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
Users can create custom data structures, fields, and types tailored to specific project needs.
What do you dislike about the product?
Advanced tools like Contentful Studio or custom workflows often require moving to much higher pricing tiers or paying for adOns
What problems is the product solving and how is that benefiting you?
Eliminates copy-pasting the same text or images across different websites, mobile apps, and marketing channels.