Marketing Hub Enterprise

What do you like best about the product?

What I like most about HubSpot is the level of detail it provides for email campaign performance. It allows us to track key metrics such as open rates, click-through rates, and exactly who engaged with the email by clicking on links. This visibility makes it much easier to measure effectiveness and understand audience engagement.

What do you dislike about the product?

What I dislike about HubSpot is that hard-bounced, unsubscribed, and inactive email contacts are not automatically removed from marketing contact lists. Managing these contacts requires manual cleanup, which can be a tedious process.

What problems is the product solving and how is that benefiting you?

I have only recently started using HubSpot, so I’m not yet aware of any recent upgrades or new features that have been introduced or improved .

What do you like best about the product?

I enjoyed the automation features and how easy it is to use.

What do you dislike about the product?

There are still many iterations of the same process, and I’d prefer something more straightforward.

What problems is the product solving and how is that benefiting you?

I was able to create better and more personlized emails

What do you like best about the product?

I like that HubSpot Marketing Hub is linked to our CRM system. It makes it easy to send emails, categorize groups, and have different segments within the companies and contacts we have. It's also pretty flexible with adding different fields, so we can get pretty granular on how we want to categorize our current clients. It makes my work a lot easier by allowing us to attach one person to see their entire customer journey, which helps to update and ensure our current customer journey is reflective of the mass.

What do you dislike about the product?

I wish that there is more flexibility in the forms, that every form says has or every question has to be tied back to a property. On either the contact or on the company profile. Sometimes that's can be a little restrictive when we want, like, client specific forms. It was not super easy. I think, in terms of, like, setting it up from the ground up, it was not hard. I think there is a little bit of change management needed to get everybody using it.

What problems is the product solving and how is that benefiting you?

HubSpot Marketing Hub adds automation to many tasks and helps with tracking and metrics, allowing us to tie success to data easily.

What do you like best about the product?

HubSpot Marketing Hub has a polished interface and a broad set of tools, but in our experience the core email marketing functionality has not met our business needs. The platform may be useful for CRM workflows and basic marketing operations, but our newsletter performance has been significantly worse than comparable platforms we use. We have spent substantial time working through onboarding and support, yet the guidance has often felt generic and has not resolved the underlying email performance issues.

What do you dislike about the product?

Our biggest concern is that HubSpot Marketing Hub was sold to us as a solution for our email marketing needs, but the sales process did not clearly disclose that we would need an extended email reputation/warm-up process before the platform could perform at a commercially usable level. Our sales representative, Ryan, did not make this clear before we entered the agreement.

After implementation, our email performance dropped significantly compared with other platforms we use. We then worked with Alex Apple on onboarding and followed the recommended plan, but performance remained far below expectations. HubSpot also acknowledged technical issues affecting deliverability, yet the company would not allow us to exit the agreement.

Sam Watson later told us HubSpot’s position is that they are only obligated to provide access to the platform, not guarantee campaign outcomes or performance metrics. From our perspective, that is deeply concerning: a company should not sell a business-critical email marketing service, fail to deliver commercially viable performance, and then continue enforcing the contract by saying access alone satisfies its obligation.

We believe this experience reflects a serious issue in how HubSpot sells, supports, and enforces Marketing Hub agreements. Customers should be clearly informed about warm-up requirements, deliverability risks, and performance limitations before signing. Government consumer protection authorities should review these practices.

What problems is the product solving and how is that benefiting you?

HubSpot Marketing Hub was intended to help us centralize email marketing, automation, and customer communication. However, for our core business need — newsletter email marketing that drives traffic and revenue — it has not solved the problem. Instead, it has created additional operational burden, lower email performance, and duplicated costs because we still need to rely on other platforms to protect our business. While the platform has many tools, the main benefit we expected has not materialized.

What do you like best about the product?

I find the Help Desk to be extremely helpful in centralizing the 1:1 communication with our customers. It was easy to set up - with enough options to fit our needs. And from there it has been easy to filter and organize to maintain multiple channels including SMS and chat. We have been able to better segment our customers and respond quickly. I utilize the snippets and find that the user interface is extremely intuitive and allows for quick replies. It is also easy to maintain and add snippets as I go. to best support my team. I like that it can easily connect to the knowledge base, adding even more efficiencies.

What do you dislike about the product?

My only complaint is that the interface is constantly evolving and changing. Which I understand is good for the progression of the technology but can make it harder to navigate, especially when key features have moved.

What problems is the product solving and how is that benefiting you?

Marketing hub allows for easy communication. As a lifecycle marketer, I am able to track each stage of the lifecycle and easily segment and target communication. I do not rely on a tech team to build email templates and can manage communications from start to finish completely on my own. It