Precision Marketing at Scale. The most reliable end-to-end marketing solution, empowering marketers to plan, execute and analyze omni-channel marketing campaigns at scale.
HCL Marketing Cloud (Private Offer Only)
Precision Marketing at Scale - Evolved.
THIS AWS MARKETPLACE LISTING FOR HCL MARKETING CLOUD IS FOR INFORMATION PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL, OR SOLICITATION TO PURCHASE HCL MARKETING CLOUD. YOU/BUYER WILL NOT HAVE ANY RIGHTS TO ACCESS AND USE HCL MARKETING CLOUD, UNLESS HCLSOFTWARE ISSUES A PRIVATE OFFER TO YOU/BUYER VIA THE AWS MARKETPLACE AND YOU/BUYER ACCEPT SUCH PRIVATE OFFER, MAKE THE APPLICABLE PAYMENTS, AND ACCEPT THE EULA PROVIDED BY HCLSOFTWARE ALONG WITH THE PRIVATE OFFER. PLEASE CONTACT HCL_AWS_UNICA_SALES@hcl.com FOR MORE DETAILS.
HCL Marketing Cloud Offerings
Digital Messaging
Create outbound marketing campaigns and journeys across hyper-segmented audiences.
Real-Time Engagement
Orchestrate real-time personalized campaigns and journeys across inbound channels.
Unified Experience
Build and execute omnichannel campaigns across outbound and inbound channels.
Unlocking Value for Customers
Simplified marketing operations
HCL Marketing Cloud empowers your marketing operations by integrating robust data security, reliability, and flexibility. We ensure absolute data encryption and secure operational console access, compliant with ISO 27001/27017/27018, HIPAA, and SOC-2 standards. Our platform operates proactively, detecting potential issues before impacting performance, all within a multi-zone, high-availability infrastructure.
Faster time to value
HCL Marketing Cloud is engineered for speed and efficiency, ensuring quick adoption and a lower total cost of ownership (TCO).
HCL Marketing Cloud Benefits:
- Get as close to personal as possible. Hyper-personalize your campaigns with precreated formulas allowing your targeting to get as granular as possible.
- Identify the next best action. Leverage the power of AI-driven insights to optimize real-time personalization and deliver tailored, relevant messages to your customers across all channels.
- Scale up marketing campaigns in minutes. A reliable solution for high-volume marketing communications capable of delivering billions of messages per day.
- Connect your data seamlessly. Work with your data wherever it is, regardless of the platform.
- Reduce time to market. Access to a cloud-native platform enabling you to eliminate IT dependencies.
- Rest easy with trusted compliance. Trusted compliance with privacy with the ability to deploy anywhere.
- Create triggers based on multiple data sources. Connect multiple data sources and ensure communications are triggered based on behavior across all platforms.
Highlights
True Omnichannel Messaging with Powerful Segmentation
Deep & Optimized Personalization
Easy Planning & Execution with Universal Data Connectivity
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a private offer model, so you do not buy a set price on AWS Marketplace. The single dimension, Software License (Units), lets you request more information rather than purchase directly. You subscribe to start a conversation, then the vendor works with you to define terms. Pricing depends on your chosen deployment and scope, since the platform supports on-premises, private cloud, hybrid, and SaaS setups. Final license quantity and cost are set through the private offer agreement, not published rates.
Top-of-mind questions for buyers
What does the Software License (Units) dimension actually count for this platform?
The marketplace dimension does not fix what one unit represents, because this listing is a request for information rather than a direct purchase. The vendor defines license units during the private offer conversation, based on your deployment scope. Expect units to reflect factors like channels, business units, or contact volume once terms are set.
Does my deployment choice affect what I license and how it is priced?
Yes. The platform runs on-premises, in private cloud, hybrid, or as a hosted service. Each model aligns license terms with your data control, security, and infrastructure needs. Because your deployment shapes scope, the license units and cost are settled through the private offer rather than a single published rate.
Is the MaxAI capability included with the license, or is it billed separately?
MaxAI is built into the platform workflows as governed Agentic AI, covering campaign, journey, segmentation, offer, creative, optimization, analytics, and compliance agents. It is described as part of the platform rather than a separate add-on. Since this is a private offer, confirm exact inclusion and any tiering with the vendor during negotiation.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
HCL Software does not offer a refund to clients accepting a Private Offer to purchase HCL Marketing Cloud/HCL Unica
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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