Sold by: Adstra Marketing Data
Deployed on AWS
24/7 Connected Audience is comprised on socially conscious consumers that feel disconnected without 24/7 access to the internet. They care deeply about social issues. They are not brand loyal but are heavily influenced by advertising. They are always seeking new brands or looking for new services to enhance their lifestyle.
Overview
24/7 Connected Audience - US
24/7 Connected Audience Includes Socially Conscious Consumers
Overview
24/7 Connected Audience is comprised on socially conscious consumers that feel disconnected without 24/7 access to the internet. They care deeply about social issues. They are not brand loyal but are heavily influenced by advertising. They are always seeking new brands or looking for new services to enhance their lifestyle. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
24/7 Connected Audience consumers stay current with trends and support brands that sponsor social causes. They are environmentally conscious and influenced by advertisements that include environmentally friendly messaging. They pride themselves on always owning the latest technology. Their homes are most likely smart-homes, or they are seeking products to upgrade.
Spending time online is truly their way to relax. They keep their social profiles up to date, use the internet for research and as an access point to entertainment, and they actively share online ratings and reviews. The 24/7 Connected Audience is definitely mobile-friendly. They enjoy watching television or videos whenever and wherever they want, and the small screen is not a concern.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model 24/7 Connected Audience against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
- Each license is valid only for a single end user client.
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single contract-based dimension: Product Access (Units). You buy access to the product through units, and your contract grants subscribers use of the audience data. Pricing scales with the number of units you commit to under your contract term. There are no separate tiers or instance sizes to choose from. All access flows through this one dimension, so you configure your commitment by unit quantity rather than selecting among different plans or add-ons.
Top-of-mind questions for buyers
A unit grants subscriber access to the audience data product. Access covers curated, person-based marketing audiences built on deterministic and behavioral data covering U.S. individuals. You buy the number of units your contract requires. The unit is the mechanism that turns on access rather than a physical resource like a server or user seat.
Cost scales with the number of Product Access units you commit to under your contract. To expand access, you add units. There are no separate tiers or instance sizes. You adjust your commitment by changing unit quantity, so the bill moves with the units you agree to.
Access covers audience segments built on person-based data spanning U.S. individuals. These include demographic, interest, purchase history, and daily in-market shopping signals. The data combines deterministic one-to-one matching with online behavioral insights. All of this flows through the single Product Access dimension rather than separate add-ons.
adstradata.com
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No refunds. Please utilize trial version for evaluation.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment C | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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