Sold by: Adstra Marketing Data
Deployed on AWS
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money.
Overview
Connected Impulse Shoppers - US
Connected Impulse Shoppers Enable Marketers to Reach Online Shoppers Ready to Respond
Overview
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Connected Impulse Shoppers enjoy the convenience of shopping for necessities online. They make purchases without much forethought or research since convenience and variety matter to them. They view their mobile device as an extension of themselves. It keeps them connected and is often personalized to reflect their personalities. They love the value of information they find on the internet. Active social media users, they enjoy meeting new friends, networking with professional contacts, playing games, receiving exclusive news and offers for products, and gaining access to promotional events. Because they are so connected, they enjoy watching live television and video on-the-go.
Connected Impulse Shoppers live an impressive lifestyle and relish taking risks. They stay connected with their ethnic heritage but don’t give much attention to community issues.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Connected Impulse Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
- Each license is valid only for a single end user client.
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access, measured in Units. You buy under a contract that grants access to the audience data product. Pricing scales with the number of Units you commit to, so your cost tracks the access level you select. There are no separate tiers or add-on dimensions to combine. You choose the Unit quantity that fits your needs, and billing follows that contract commitment.
Top-of-mind questions for buyers
A Unit grants access to the Connected Impulse Shoppers audience data for U.S. individuals. This audience combines behavioral signals with deterministic demographic data to show how people respond to the consumer marketplace. The Unit quantity you commit to sets your access level under the contract.
Cost tracks the number of Units in your contract. To expand access, you commit to more Units. There are no separate tiers or add-on dimensions to combine. Your bill follows the Unit quantity you select at the contract level, not day-to-day usage.
This audience covers U.S. individuals actively shopping online. It blends daily in-market shopping signals with demographic detail to identify impulse shoppers. The data is built for omnichannel activation across channels like display, video, and social advertising.
adstradata.com
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Vendor refund policy
No refunds. Please utilize trial version when evaluating.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment H | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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