Sold by: Adstra Marketing Data
Deployed on AWS
24/7 Connected Audience is comprised on socially conscious consumers that feel disconnected without 24/7 access to the internet. They care deeply about social issues. They are not brand loyal but are heavily influenced by advertising. They are always seeking new brands or looking for new services to enhance their lifestyle.
Overview
24/7 Connected Audience - US
24/7 Connected Audience Includes Socially Conscious Consumers
Overview
24/7 Connected Audience is comprised on socially conscious consumers that feel disconnected without 24/7 access to the internet. They care deeply about social issues. They are not brand loyal but are heavily influenced by advertising. They are always seeking new brands or looking for new services to enhance their lifestyle. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
24/7 Connected Audience consumers stay current with trends and support brands that sponsor social causes. They are environmentally conscious and influenced by advertisements that include environmentally friendly messaging. They pride themselves on always owning the latest technology. Their homes are most likely smart-homes, or they are seeking products to upgrade.
Spending time online is truly their way to relax. They keep their social profiles up to date, use the internet for research and as an access point to entertainment, and they actively share online ratings and reviews. The 24/7 Connected Audience is definitely mobile-friendly. They enjoy watching television or videos whenever and wherever they want, and the small screen is not a concern.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model 24/7 Connected Audience against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy units under a contract to grant access to the product for subscribers. There are no separate tiers, instance sizes, or usage add-ons to choose from. Pricing scales with the number of units you purchase. The product provides audience data covering U.S. individuals for targeting and analytics. Because only one dimension applies, your cost depends on how many access units you commit to under the contract term.
Top-of-mind questions for buyers
A unit grants subscriber access to the product under your contract. It is the single metric that governs your cost. You commit to a set number of units, and access scales with the count you purchase. The unit is not tied to a device, seat, or query volume in the pricing table.
You gain access to audience data covering U.S. individuals for targeting and analytics. This includes demographics, interest and lifestyle segments, purchase history, and in-market shopping signals. Coverage spans over 260 million U.S. individuals.
Cost scales with the number of Product Access units you commit to under the contract. There are no tiers, instance sizes, or usage add-ons. To grow, you purchase more units. Adding units raises cost proportionally, since the single dimension drives your total.
adstradata.com
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No refunds. Please utilize trial version for evaluation.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment C | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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